How to use social media to market your business

  • How to use social media to market your business

Social media is everything these days. At least, it is if you’re a business who wants to improve their online presence, anyway! Any business with a solid social media presence will always have the chance to get a leg up on the competition who don’t have it. Social media marketing is a great way to get the word out about your business, and it opens up a platform to help easily share information, topics, and posts about your company.

Even if you’re a social media newbie and this sort of marketing can seem a little daunting to you, it’s important to waste no more time and fully embrace it. It will help your business if you do. Charleston SC agencies also exist to offer any marketing advice and social media guidance.

1. Social Media is Popular

Almost every customer or potential customer, if not all, of your business, will be in touch with social media. It’s something most people have, and most people make use of. If you’re not taking advantage of that fact, then you could be losing out on potential customers for your business. Consumers love to share things on social media, especially regarding products and their feedback and experience. So give your customers the option to do so about your business. Social media is far-reaching, and you’ll want your business to stretch to that, too.

Even just having a presence on social media – an active profile, namely – will help to grow your business in the long run, and mean your account is easily accessible should you need to leap on any opportunities.

2. It’s a Cost-Friendly Option

With social media comes the choice of completely free marketing and advertising for your business. You can post as much as you want, at any time, without spending a penny. Even building a profile is free. It’s recommended that businesses pay for sponsored advertising to boost their business and posts on social media, which is always a good idea, but even then, this option won’t break the bank. Promoting your product and special offers on social media will always be low-cost.

3. Social Media Covers Any Age

With any business comes an intended demographic. Social media can help you reach yours, and more. People of any age and of any background have access to, and use, social media, meaning your posts could go even further than reaching the audience you intended. It can also reach an entirely new audience altogether. This means there’s the potential for new customers that you might not have even expected.

4. It’s an Easy Way to Communicate

Social media opens up new opportunities for dialogue between you and your consumers. In an ever-changing world becoming more reliant on technology, most customers these days would rather communicate via email, messaging, or social media posts, compared to picking up the phone and speaking to a human voice. You need to ensure that your business is giving people the option to contact you in whichever way they would like. If you only have a phone number, it could put people off.

It also enables you to open up a platform for feedback and questions, which are vital to learning as a growing business. It could be as simple as making a quick post on social media, inviting people to give feedback regarding your latest product or services, and learn from the replies. It also lets you say thank you to them in an easy and visible manner – so they don’t have to worry about waiting a long time for you to return their call, for example.

5. Social Media Never Sleeps

Sending an email might not get answered for days, phone calls might not get returned, but one thing you can rely on social media for is always being active. There will always be someone in the world online, making posts or reading posts, and the amount of times each and every day that people check their social media is a high number. It means the chances of your posts and communication getting missed is very unlikely, and there will always be someone looking at what you’re doing. This alone can really help to boost your business potential.

6. It Allows You to Share and Update Quickly

Having a functional website for your business is, of course, crucial when it comes to marketing, but updating or changing something on a website, such as adding a new product page, can sometimes be a long-winded process.

Social media gives you a platform to share new information quickly and easily, at the click of a button. It could be as simple as typing out a quick sentence or two about a new product and hitting the post button. Because it’s social media, you don’t have to think as aesthetically as you would for your website, namely, ensuring the layout and coding is correct, and it allows you to say things simply and quickly.

It also lets you quickly update any business information, such as an alternative method of contact.

7. Social Media is Fantastic for Customer Service

Excellent customer service is at the top of any business’s priority list, and social media makes it a whole lot easier. Consumers love contacting services and businesses via social media, and if you have an active query and messaging service, this will help in generating more gratification.

Not only that, but social media makes your customer service visible. If you answer a query which someone has publicly posted to you, and they are happy with their response, then other potential customers can see how well you dealt with the question, too. This will encourage them that you are a friendly business equipped at supplying excellent customer service. A private phone call does not offer the same benefits.

In Conclusion

Social media is an excellent and adaptable platform for any budding business. It’s important that you invest time into ensuring your social media presence is optimized. DigitalCoast Marketing team can help with web design, PPC, SEO, email marketing campaign, and inquiries you may have.

Social media are internet services that let you interact with others and share and create content through online communities.

Social media present great marketing opportunities for businesses of all sizes. You can use social media to:

  • promote the name of your brand and business
  • tell customers about your goods and services
  • find out what customers think of your business
  • attract new customers
  • build stronger relationships with existing customers.

Advantages of using social media

Social media marketing has many advantages:

  • broad reach — social media can reach millions of people all around the world
  • ability to target particular groups — many forms of social media (e.g. Facebook, Twitter, Instagram) allow businesses to target specific groups, often in particular locations
  • free or low-cost — many forms of social media are free for business, and paid options are usually low-cost
  • personal — social media allow you to communicate on a personal basis with individual customers and groups
  • fast — you can quickly distribute information to many people
  • easy — you don’t need high-level skills or computer equipment to participate in social media. The average person with a standard computer should have no difficulty.

Risks of using social media

Of course, marketing through social media also has its risks. These include:

  • wasted time and money for little or no tangible return
  • the rapid spread of the wrong kind of information about your business (e.g. incorrect information accidentally posted by you, negative reviews posted by others)
  • legal problems if you don’t follow privacy legislation and the laws regarding spam, copyright and other online issues.

It’s important to be aware of these risks and to have strategies in place to avoid them if you decide to get involved in social media marketing.

Key social media services

Different types of social media are good for different marketing activities. The key social media services are:

    — a social networking site that allows you to have conversations with customers, post photos and videos, promote special offers, and more — a ‘micro-blogging’ service that allows you to send and receive short messages from customers and potential customers — an online video-hosting service that lets people share their videos — internet sites that contain a series of entries or ‘posts’ about topics of interest to the author, much like an online ‘diary’ — websites that offer discount coupons for goods, services and events — websites that allow users to store, organise and share their photo collections — websites that deliver targeted marketing messages to customers in particular locations, through mobile devices such as smartphones and tablets — websites that feature customer reviews of goods and services.

Many businesses are also using online technology to support their marketing efforts. This includes:

Getting started with social media

If you aren’t already familiar with social media, the terminology and the range of different services can seem daunting at first.

But it’s worth learning more. Most social media services are affordable and easy to use, and they can put your business in touch with customers like never before.

1) Promote your products
2) Keep your target audience in mind
3) Connect your website to social media
4) Take advantage of search engine optimisation (SEO)
5) Use paid advertisements
6) Track your results using analytics

Here’s an example for each of the six ways:

1. Promote your products

Social media is a fantastic way to sell your products and target potential customers. When selling online, you have the opportunity of connecting with people from all over the world, as long as they have access to an internet connection. You can share photos or videos of your products and try to convince new customers that they need them in their life. It’s also a great way of building trust with your target audience, by showcasing what you’re all about directly from the source – yourself!

2. Keep your target audience in mind

Social media is an excellent way to get into contact with your target audience on a more personal level. You can see what they’re talking about, what they’re interested in and their overall interests. For example, if your target audience is composed of mothers aged 30-40 who are obsessed with cooking, sharing recipes on Instagram or Pinterest will be a great way to target them. And of course, always integrate your posts with your target keywords!

3. Connect your website to social media

One of the major benefits of having a strong online presence is the ability to have all your content in one place, easy for potential customers to find. Your company website must include clear calls-to-action on every page so visitors are more likely to contact you or buy your products. Another great way of connecting your website to social media is making sure you can be easily reached on all different kinds of social media platforms. This way, potential customers can easily get in touch with you.

4. Take advantage of search engine optimisation (SEO)

One of the most important things about social media marketing is making sure your target audience can find you online. The easiest and fastest way to do this is by integrating keywords into all your posts, providing valuable information to your target audience. This way, when they search for these keywords, your content will appear on their screen!

5) Using paid advertisements

Social media makes it possible to target specific audiences with ads. You can target people according to their demographics (e.g., age or gender), their interests or behaviours (e.g., workout enthusiast), their location, etc. The best thing about ads is that you have the opportunity to target your target audience down to a T! For example, you can target women aged 20-35 in a specific country with an interest in fashion.

6) Track your results

At the end of the day, every successful business needs to be able to track and analyse its product and marketing efforts. You can use tools such as Google Analytics or Facebook Pixel to see which target keywords led to you getting more traffic, which target audience is the most engaged with your content and many other insights. This way, you can work on improving your website for future marketing efforts!

Thanks for reading!

So there you have it – six ways social media can be used in your business

Almost three-quarters of small-business owners are confident in their social media strategies. Still need help with yours? Try following these 8 tips for promoting business on social media.

It seems strange to think there was ever a time when social media wasn’t an integral part of growing a small business. While many entrepreneurs still struggle with how to best use social media to engage their audiences and promote their businesses, there are signs that they're gaining confidence in their social media skills. In 2012, 54 percent of small-business owners, who participated in a survey administered by Constant Contact, reported they needed help with social media. This year, that number dropped to 45 percent. This confidence seems to be translating into success, with 72 percent saying that their marketing efforts across the channels that matter, including social, email, mobile and Web, are working.

Socially savvy entrepreneurs know that it’s all about engaging the right audiences with valuable content. The online community has little tolerance for self-promoters who view social media as a means to free advertising. Given this, small-business owners face a challenge when it comes to striking a balance in using social media to engage and promote.

Promotion and engagement are really two sides of the same coin. Engagement is rooted in consistently sharing insight and providing value every time you connect with a customer. This establishes credibility while building trust and inspiring customers to tell their friends about you. Promotion extends your engagement efforts by presenting a valuable offer that’s based on your customers’ interests and needs. Social media amplifies your efforts so you can be found and engage a wider audience to grow your business.

To put it all together, here are eight best practices for successfully engaging customers and promoting your small business through social media.

1. Follow the one-in-seven rule.

This rule is where only one of every seven posts overtly promotes your business. The remaining six should be focused on sharing valuable content, including posts from the community. This doesn’t mean you can’t promote your business in those other posts; just be sure you pair it with great content.

2. Ask conversation-starter questions.

Most people enjoy sharing their opinions, so ask Facebook fans to weigh in on topics that are relevant to your business and interesting to them. For example, a fitness center may ask fans to vote on their favorite summer sports in order to be entered into a drawing to win private lessons for them and a friend who joins the club. The questions should engage fans and inspire them to refer business while giving the business owner great insight.

3. Share your expertise.

Post little-known, fun facts in the form of questions with a special offer presented to the first person to answer correctly.

4. Provide value.

While including fun posts that reflect your personality is a must, it’s important to create content that benefits your followers. That can mean posting tips on best practices, providing access to white papers, or offering special deals on products or services.

5. Enhance the rewards for virtual check-ins.

For a specific period of time, double the points each time a customer checks in on Foursquare and triple the points each time he or she brings a friend. Their friends on social networks will see when they’ve checked in while you expand your reach exponentially.

6. Create a Pinterest board.

Make sure the board has eye-catching visuals and run a contest through it that will inspire and reward customers for their participation. Be sure to encourage them to re-pin and create their own boards that reflect the initial contest for additional social amplification of your campaign.

7. Avoid syndicated messages.

While you can use tools that allow you to write one message and have it appear on a variety of social media outlets, you risk losing the sincerity behind the message. You can use similar language as you promote your offer on different sites; just be sure to change up the words while reflecting the tone of each network.

If you find that your customers are scattered across a variety of networks, focus your efforts where they’re most active. Not sure? Ask. Otherwise, you may waste a lot of time skimming the surface of multiple networks with little results.

When small-business owners apply these best practices to social media engagement and promotion, we’ll likely see that already impressive 72 percent success statistic continue to rise.

Read more articles on social media.

A version of this article was originally published on January 18, 2016.

Modern society revolves around technology and mobile devices, so using social media to reach your audience is a great way to promote your business. However, there are still countless marketers and small business owners that are struggling to harness the power of social media.

Social media is an awesome, cost-effective way to market your company and build a relationship with your potential customers. It can (and should!) be used by virtually any business, regardless of its size or industry.

Although social media can bring a number of great benefits, using these platforms effectively can be a bit overwhelming. To help you, I’ve put together a list of 8 ways you can use social media to promote your company and build an enduring relationship with your audience.

Why Should You Use Social Media?

The emergence and widespread use of new technology have changed many aspects of modern culture, including our shopping habits. Consumers spend a huge amount of time on social media every day, and savvy companies are taking advantage of this. Aside from being cost-effective, promoting your company on social media has many advantages, some of which include:

  • Giving your company personality
  • Sharing your knowledge
  • Becoming a thought leader in your industry
  • Building brand awareness
  • Generating more traffic for your website
  • Improving SEO
  • Increasing loyalty levels

Another great reason to use social media is the emotional aspect. Because social media is a source of entertainment and interactive leisure, consumers are more open-minded and receptive to your marketing efforts, contrary to traditional marketing channels.

Ways to Use Social Media to Promote Your Business

You can promote your company through social media in many different ways. That being said, you have to pay a lot of attention to your audience and your industry. Creating buyer personas, or fictional depictions of your perfect client, will help you set the right tone for your posts and the content you share.

Social media marketing campaigns can be very effective, especially if they are used as a part of a bigger marketing scheme, like an inbound marketing strategy. Here are some of the most effective ways to use social media as a stand-alone strategy or as part of a bigger scheme:

1- Use Multiple Social Media Platforms

Try not to focus all of your efforts on one social media platform. Instead, choose a set of two or three different platforms through which you can reach your audience. This doesn’t mean you should be using every available social media channel; instead, you should study your audience’s behavior and main demographic to figure out which platforms they use most and target these with customized campaigns.

2- Implement a Chatbot

Chatbots have changed the way businesses interact with their audiences, and thanks to chatbot tool platforms, you can create a bot in a matter of minutes without any coding knowledge.

Chatbots are awesome ways to promote your company because they reach audiences through their preferred devices and apps. Better yet, a chatbot can help you:

  • Engage with your audience at a more personal level
  • Launch tailored marketing campaigns
  • Answer client questions around the clock
  • Provide a self-serving option for customers
  • Take orders directly through messages, posts, and comments

Remember that your bot will be a representative of your brand, so take your time building and optimizing it. Make the necessary adjustments to guarantee your bot is running smoothly and that it helps clients solve relevant issues.

3- Share Your Content

Creating valuable content is a great start, but you have to distribute it through the right channels in order to reach your audience. Use your social media platforms to share the content you create and bring more traffic to your website. You can increase your chances of engaging with your audience if you:

  • Come up with creative titles
  • Use eye-catching, relevant media in your posts
  • Target specific groups or communities
  • Identify the best times to share your posts

4- Run Promotions and Reward Programs

One of the main reasons consumers interact with a company’s social media page is because they know they can receive discounts or participate in a promotion of some sort. Make sure you reward your loyal followers by launching the occasional social media promotion. Better yet, set up a recurring rewards program where your clients can rack up points and cash them in for future discounts.

5- Show Some Personality

Remember that social media is about more than just sharing links, so mix it up by sharing different posts and give your company some personality. Roughly one out of every seven posts should be promotional, so use the other posts to engage with your audience and showcase your company’s personality.

6- Paid Social Ads

Paying to boost your posts is a great way to build your follower base while simultaneously engaging with more users. Because paid ads on social media appear in the news feed with other posts, they can reach broader audiences without causing major disruptions. Social media ad campaigns can also be tracked and optimized, so you will be able to make adjustments to cut costs and increase conversion rates.

7- Target Communities as a Whole

One thing all major social media platforms have in common is that they allow like-minded users to form groups and communities. You can target specific communities that fit your buyer personas in order to maximize the impact of your social media posts and stories.

You can also choose to create your own community of brand advocates. Although this can take significantly more time, you will build a loyal follower base that can enter your sales funnel, eventually becoming customers.

8- Experiment Responsibly

Unfortunately, there is no one-size-fits-all strategy for social media success. In order to find the best combination for your company, you have to experiment and change different elements of your posts. You can run A/B tests to work out the best tone of voice, wording, timing, and images you should use, among other features. Just remember to be careful – posting the wrong thing on social media could have adverse effects on your business.

Finally…

Social media platforms offer an awesome chance to promote your business and connect with your audience at a much deeper level. Use the tips outlined above to make the most out of your social media profiles and build a solid foundation for a long-lasting relationship with your customers, both current and future.

How to use social media to market your business

You may be wondering how businesses use social media in their marketing strategy. In this digital age, social media is an integral part of any business’s communication strategy. Therefore, it is important you get it right. New Media Ghost shows you how to use social media to market your brand and grow your business.

How Businesses Use Social Media

Businesses of all sizes use social media to market their brand, whether they are a large-scale conglomerate or a local SME. A 2017 study found that the top 2 most popular social media platforms for businesses are Facebook and LinkedIn, which are followed by YouTube and Twitter respectively. Here are some of the ways in which businesses use social media in their marketing:

  • Use Facebook to Advertise Your Services

Facebook is number 1 when it comes to B2C marketing, and there is a good reason why. 2.5 billion people use Facebook every month. The platform allows you to set up your own business page and promote your brand by sharing, liking, and posting content to a large audience with a broad demographic. So promote your business via targeted Facebook ads and reap the rewards.

  • Manage Your Online Reputation

Social media can be used to manage your business’s online reputation. For example, if you have a business page on Facebook, customers will be able to rate your services should you allow recommendations to be viewable on your page. Customers can share their ratings of your business publicly; these recommendations will affect your overall Facebook rating.

  • Use LinkedIn to Enhance Credibility and Engage with Professionals

LinkedIn is the social media platform for connecting with other professionals. For instance, it can help you build credibility within the business community and provide you with opportunities to network with other professionals. Use LinkedIn to promote your brand and join events. Additionally, learn from other businesses and explore new ideas and gain market insights.

  • Promote Your Brand Through Content Creation

The same 2017 study found that written content is the most engaging type of content businesses can use on social media. For example, blogs are an effective way of communicating to your audience what your business stands for. You should regularly post new blogs to reflect that your business is up to date with market changes and customer needs.

  • Increase Customer Engagement

Build an online rapport with your customers by encouraging engagement. As more people engage with your content by liking and sharing, your visibility will increase. Thus, you will attract new clients. Businesses with higher levels of proactive customer engagement on social media will, as a result, have higher levels of exposure. This is good news if you’re giving your customers a great service.

The above is a general overview of how businesses use social media to maximise their potential. New Media Ghost can help you with this, and so much more. Click here to visit our marketing for businesses page.

What We Offer

New Media Ghost take pride in our work. We want to ensure that your business reaches its potential, and the only way to do that is by having an effective marketing strategy that embraces social media. We will assess your current branding and whether or not you have a marketing plan. Then, we will advise and assist you in developing a comprehensive strategy to drive up business and attract new clients.

We offer a bespoke service tailored to your needs. If you wish to learn more about how we can help your business, please do not hesitate to contact us here or call +44 (0) 7446 422204

How to use social media to market your business

COVID-19 has made sure that everyone is engaging with social media. People from all walks of life have hopped on board, whether it’s to stay up to date on current news or merely as a way to kill boredom during the lockdown. And with 70% of the U.S. population owning at least one social media profile, business owners know that this is a good time as any to build relationships with consumers and boost brand awareness.

Moreover, there is an undeniable power in numbers. With a whopping 3.8 billion social media users around the world, you know there is a considerable potential behind social media marketing (SMM). Unfortunately, merely throwing a few things together and hoping that your social media profile will magically connect with your customers is asking far too much.

People are pickier than ever. They won’t settle for anything but the best. And if you want to get ahead of the competition, you’ll have to do more than you already are.

So are you ready to discover some great ways to market your brand on social media effectively?

Let’s dive right in.

1. Write a plan

The world of digital marketing continues to develop and grow. And there are multiple aspects that you need to take care of; social media is just one of them. Akin to all aspects of life, you need a well thought out marketing plan in order to be successful. And social media marketing is no different. By doing so, you will have covered an essential part of digital marketing.

You’ve probably already read this piece of advice a dozen times, but I’ll repeat it. You need to start by writing down your plans. Whether it’s on paper or your laptop, stating your goals and objectives can make them feel relatable and realistic.

So make sure that you cover the main points, which may include the following:

What do you want to achieve by being on social media?

A list of objectives can keep you on track. Knowing what you want to achieve can help align your team members’ efforts.

Who is the target audience?

You need a clear understanding of who you want to reach. If you aim to target everyone, your message won’t reach anyone.

Which platforms do you intend to use?

The list of social media platforms is lengthy. Knowing where your customers are and identifying a budget helps make it easier to choose how many social media accounts are actually beneficial for the brand.

What content do you plan on sharing?

There’s a variety of content you can use, including blogs, videos, images, memes, GIFs, infographics, webinars, and podcasts. What do your consumers prefer? What can be effectively promoted on your selected social media platform?

When are you going to share?

There is no one-size-fits-all solution. The best time to post depends significantly on your audience. Studying the behavior patterns of your target audience can help you devise a posting schedule that has the most engagement.

How are your competitors driving engagement?

From keyword research to competitor analysis, you need to be on top of your game 100%. Being aware of what’s going on in the industry and keeping track of current trends can get you ahead of the competition.

As always it’s best to start this process by creating or reviewing your business plan to help determine what works for your business. For an in-depth guide on how to leverage your business plan, check out this guide on Lean Planning.

2. Create high-quality content

This is one of my favorite topics. What you post on social media creates an image of your brand. And we all know that bold, eye-catching visuals define the world of social media. So depending upon the platform, you intend to use, create content that attracts and engages your target audience. Therefore, posts must be:

  • Relevant
  • Valuable
  • Unique
  • Shareable across multiple platforms

But one of the crucial aspects of your content, no matter which types you create, should be to build a consistent visual brand image across all networks. To help you achieve this, consider the following points:

  • Ensure you use colors and fonts in your images, graphics, and videos that reflect on your brand.
  • Logos, banners, bios, social handles, etc. should be consistent on all channels.
  • Post regularly.
  • The content should align with audience preferences as well as your brand.

The key to creating exceptional content, however, comes from knowing how to use different social media platforms for marketing. Honing in on the unique features that each platform has to offer can make your campaign that much more effective.

3. Establish and measure KPIs

Every action has an equal and opposite reaction. This law holds true for SMM as well. The only way to identify whether your campaign is bringing in positive results is by monitoring and analyzing the right metrics. With accurate insights, you can refine your strategy and target the audience better.

But because each social network has a different audience demographics, brands need to identify the right KPIs. Once again, the metrics you choose will depend on what your business and social media goals are.

How to use social media to market your business

There are thousands of daily interactions across social media platforms. But in order to develop a relationship with consumers, increase brand awareness, and improve ROI, you will need to be active and responsive. Keeping track of key metrics such as shares, impressions, CTRs, conversion rates, traffic from social channels, etc. will allow you to get the most out of your social media marketing campaign.

It takes time to develop a strong presence on social media. Even renowned brands like Nike are where they are today because of consistently being aware of their audience. Implementing the right strategies will help you improve your brand online.

Final thoughts

This may seem like a basic plan, but it’s often the simplest things in life that have the greatest impact. So if you want viewers to latch onto your brand, working on the essentials is the perfect way to build a strong base for future growth.

Sometimes, even with extensive planning, things don’t go as we want to. But that’s okay because it is from these very mistakes that we learn the most. All you need to do is take a step back and evaluate the situation. Assess and adjust your current strategy and dive back in. Giving up on your brand is not an option.

Ready to give your social media your best shot?

Alma Causey

Alma Causey is a Freelance writer by day and sports fan by night. She writes about tech education and health-related issues. Live simply, give generously, watch football, and a technology lover. Currently, she is associated with growth proton.

How to use social media to market your business

There is no doubt social media can help effectively advertise and market your business. Social media helps to reach a larger audience and create poweful connections.

That is why some of the largest established businesses like Coca Cola and Nike have a Facebook page and Twitter account. Social media can even help you run for President!

Before we get into using social media to grow your business, let’s take a quick look at some recent changes.

Social Media Marketing and the Adpocalypse

Of course, social media marketing (SMM) is also a double-edged sword. Recently (as of June 2020), major corporations like Coca Cola, Unilever and others began boycotting Facebook, by stopping their paid advertising/marketing campaigns.

They consider themselves socialpreneurs, as well as entreprenuers, who have a duty, obligation and responsibility to the general public. They want to help support their consumers they market to and … dare I say it? … to contributing to world peace.

The major brands want Facebook and other popular social media platforms to take definitive action to curb and even prevent the use of their social networks for promulgating and spewing out hate speech and similar rhetoric.

They have taken the position that something must be done to stop others from using social media to provoke civil unrest, divide the people of the United States, and ultimately erode the American ideals of freedom, equality and justice for all.

If Mr. Zuckerberg (Facebook owner) and other corporate executives of social media companies don’t do something to curtail this type of activity, then the businesses simply won’t advertise, which, in turn, will result in significantly decreased revenues. How can these digital platforms survive with no profits?

To quote Nancy Smith, president and CEO of Analytic Partners, “[Advertisers] don’t want their brands next to hate language, but this takes it a level further because of the social activism component”. This move has been referred to as an “Adpocalypse” and actually started in 2017 when major advertisers pulled their ads from YouTube.

The Advantages of Social Media Marketing

Do you agree with this Adpocalypse movement? Many people do.

But let’s assume this real social issue is not a matter to be concerned with and the question simply put is: Can social media help market your business?

The obvious answer is yes. However, in my opinion the question is not can social media help you market, but rather: How do you harness the power of social media?

Most small home businesses have limited funds and resources. Since social media accounts are provided as a free service, creating an account is easy and effective.

Once your profile is created, you can create Facebook business pages for your blogs and websites, at no extra charge. You can do the same thing with Twitter, LinkedIn, Instagram, and Pinterest.

Does Social Media Marketing Help?

I have no doubt it helped put my home biz projects on the cyberspace map. The fact that Facebook made it quick and easy to create business pages was a huge help! Having a page on Facebook or accounts on Twitter, Instagram, Whatsapp is akin to giving your business cards.