How to start an awareness campaign

Great that you are thinking about starting a campaign! Once you have selected the cause you want to address, you can start your own campaign!

Here are some things you need to think about first. Identify your objectives. What is it exactly that you want to reach with a campaign? What do you want to achieve? Make sure your objectives are SMART:

Specific – know exactly what you want to achieve.

Measurable – a goal should be measurable so you can follow your progress and see when you’re finished.

Achievable – some goals are out of reach, no matter how hard you try.

Relevant – Ask yourself if this is something that needs to be improved or changed in your context.

Time bound – give yourself a time-frame to finish.

Who will be the target audience of your campaign? Once you’ve decided on your objectives, you can decide on what is the most appropriate audience to reach your campaign objectives. Campaigns can be directed towards young people, elderly people or authority figures, whole communities, etc.

Think about what activities you will set out with your campaign. You can think about:

Informing people

Creating understanding

Motivating people to take action

When deciding on activities, consider also the lessons that have been learned from other projects or campaigns, or successful campaigns in other countries. You could look through the internet for these, ask someone at your local youth centre, visit an NGO in your neighbourhood, or even speak to an activist in your community.

Good planning!

When possible, organize your campaign with other organizations who have experience or a good link with your target group. Also, don’t forget to involve young people from the beginning of the campaign and let them meaningfully participate in every phase of the process. Don’t forget to plan the budget you have for your campaign!

You practice!

Now write a campaigning plan considering each of the elements discussed above:

  • What are your objectives?
  • Who is your audience?
  • What are your activities?
  • Who are your allies?

How to start an awareness campaign

How to Get a Campaign Sponsor

Raising awareness about a particular cause can be a challenging but rewarding experience. An awareness campaign can increase donations to a cause in need, build volunteer support or create legislative change. A successful awareness campaign is a multifaceted effort – a team of volunteers should use different avenues to increase awareness of different audiences. Several strategies are effective in an awareness campaign.

Establish goals for your awareness campaign. While the obvious goal is to raise awareness about your cause, you can set more specific goals to help achieve this cause. For example, if you want to raise awareness about a disease, you can measure that awareness in dollars donated to an organization that researches cures for the disease. Thus, your goal can be to raise a certain amount of money.

Identify your campaign’s target audience. Even if you want to target an entire community, you can divide that population into subsets to create a convincing campaign for each group. For example, you might have your youngest volunteers target their classmates, while the most seasoned volunteers will focus on raising awareness among local corporations.

Research your cause. Equip yourself and your team of volunteers with the facts they need about your campaign. If your campaign aims to make the public aware about low teacher salaries, know the facts. Hold a meeting before you launch your campaign to review pertinent facts about the cause and answer any volunteer questions about exactly what the campaign strives to achieve.

Identify different campaign strategies to use. You might hold a rally in a local park to raise awareness or have volunteers stand on street corners with handmade signs. You can sell products, such as wristbands or T-shirts, that advocate the cause. You can start a social media campaign to reach out to online users and keep them up to date on your cause. Don’t hone in on just one strategy; but use different strategies, which will appeal to different audiences.

Execute your campaign. Divide your volunteers up into groups to participate in specific campaign strategies. Encourage these groups to meet individually to plot out their strategies. Carry out your campaign over anywhere from a week to a month. Don’t condense all of your strategies into one event-filled day. Stretch them out to extend your campaign and raise as much awareness as you can.

  • Do Something: How To: Start an Awareness Campaign About Your Cause
  • National Arts Education: Public Awareness Campaign

Barbie Carpenter worked as a technical writer and editor in the defense industry for six years. She also served as a newspaper feature page editor and nationally syndicated columnist for the Hearst Corp. Carpenter holds a Bachelor of Science in journalism from the University of Florida and a graduate certificate in professional writing from the University of Central Florida.

Creating a health awareness campaign is an effective way to prevent the spread of diseases affecting your community. For example, community members can help prevent HIV transmission and create positive environments for people already infected by the virus by spreading the right information throughout the community. Here are some tips on planning an awareness campaign in your community.

How to start an awareness campaign This young Cameroonian spreads the message that “AIDS is REAL” in his community.
Credit: Peace Corp

  • Work with respected community members to plan and conduct the awareness campaign, including local decision makers, religious leaders, traditional healers, midwives and other individuals in the health care field.
  • Identify existing community groups and institutions working on the topic you want to address. Learn about the work they already are doing that could contribute to your campaign and assess their reputation in the community to decide if they can contribute positively to your campaign.
  • Find out how people learn and to whom they listen. Find out what motivates the intended audience and what is important to them. How are health messages best conveyed? Who conveys them? Is a radio campaign a good idea to spread information?
  • Use interpersonal communication to reinforce messages communicated through mass media. If you do organize a radio campaign, adding a person-to-person exchange of information can make a great deal of difference in how people remember and internalize the messages you want to communicate.
  • Expect and accept initial resistance by community leaders and allow them to engage in conversation with you on their own terms. Avoid confrontation. However, you can support those who, in their efforts to affect change, may be willing to push the edge of social norms.

If you are creating an HIV/AIDS-focused awareness campaign, keep the following tips in mind:

  • Identify perceptions of HIV/AIDS. How do people talk about HIV/AIDS and other sexual issues? Are people comfortable talking directly about sexual issues or do they talk about them indirectly? How susceptible do people believe themselves to be to AIDS? What are the beliefs about who gets AIDS? Knowing the answers to these questions can help you best shape your campaign.
  • Use positive motivational messages. HIV/AIDS needs to be seen as a disease relevant to everyday life. Fear-based messages demonize those affected and are less likely to change behaviors.

Have you joined #HealthyUg yet? Take our quiz and learn more at

Adapted from information contained in the Peace Corps booklet HIV/AIDS: Integrating Prevention and Care into Your Sector.

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How to start an awareness campaign

Members of NCAPDA’s staff are available to counsel and support individuals or groups who want to heighten awareness of prescription drug abuse in their local communities. Following are specific steps you can take to build an awareness campaign in your community.

1. Find and partner with other community members who are concerned about prescription drug abuse/misuse.

2. Identify existing resources in your community that you can request support from, starting with these:

  • Police Department
  • Area medical and dental providers
  • Agencies focused on Drug and Alcohol education and support
  • Marriage and Family Counseling Centers specializing in substance abuse support
  • Pain Management specialists
  • Pharmacies serving as drop off centers for unused and expired prescription drugs
  • Library
  • Community service organizations, such as Rotary, Kiwanis, and Soroptimist International
  • Educators, from middle school through college
  • City/town leaders and administrators
  • Area political representatives
  • Local business owners
  • Local media, online, newspaper, radio, and television

3. Network with the resources that are most supportive and strategize about awareness campaign opportunities.

My name is Zebaish Ansari. I am a student and social activist from Jaunpur, Uttar Pradesh, pursuing graduation from the University of Allahabad. I am a volunteer for the Government of India’s National Service Scheme and have received an award of excellence from the University of Allahabad for my achievements in social causes.

I was also awarded second rank at the Swachh Bharat Summer Internship 2018 programme by the government for spreading awareness on cleanliness in government schools and communities in Prayagraj district. Recently, the chairman of the city of my residence, Machhalishahar, granted me an appreciation letter for the work I did to help the society during the Covid-19 lockdown.

I come from a background where I was taught that moral values are the most important aspect of life. My father, a social worker himself, always inspired me to do good to society and people. People in my locality know me by the good works my father had done in his life. It gives me immense pleasure when I’m able to put a smile on anyone’s face. I want to do all the good things my father would have done in his life for the betterment of society. As he departed the world, I shall complete his mission, following his teachings.

Personally, I am a minimalist. I have always encouraged people to follow an eco-friendly lifestyle. I have been vocal about the dangers of climate change but I never was able to take it to the community or national level. On August 20, 2020, I got the opportunity to attend a climate action workshop by UNICEF. This workshop was full of passionate and enthusiastic people from all over the India who had achieved great milestones in creating awareness on climate change. They shared their stories and experiences which helped and motivated me to work forward on a campaign named ‘Learn Climate’ an initiative to create climate change awareness that was launched on September 18, 2020.

How to start an awareness campaignZebaish Ansari during her Swachh Bharat Summer Internship 2018. Image has been provided by the author.

In the beginning, I was not sure how things would go, but I was convinced that if I am able spread awareness aware at least 10 people, I would consider my initiative a success. Since then, more than 25 days have been passed and I have received 100+ pledge takers and 140+ campaign memberships of people who are ready to teach thousands of children about the climate change crisis and eco-friendly lifestyles required to curb this problem.

From the workshop, I was very much helped by the lessons given by Digital media expert Ms Isha Chitnis. She had a bunch of extremely helpful tips that equipped me with enough tools and ultimately, enhanced my ability. This workshop has been a lifetime experience.

My friends, family and peers supported me in my work on this campaign. They also took a pledge to follow an eco-friendly lifestyle and spread awareness to others about the climate change crisis. I am still at the learning stage and my reach is limited only to digital media due to the pandemic. In the future, my aim would be to create awareness among school-going children about climate change. Another aim is to establish this campaign on a national level. The short term goal of Learn Climate is to reach at least one lakh children by the end of the year 2020. There’s no Planet B. Climate change is real.

In the next five years, I want to see people living eco-friendly lifestyles and reducing their carbon footprint. I want to see our country make environmental studies mandatory. I want to see India filled with the green in the Tiranga. I want to see more trees and less pollution. I want to see more sustainable development and a greater focus on environmental values.

Pick a specific cause and appeal on a human level. Jean Dobey explains how charities can make the most of social media

Dobey explains it is important that the aim of a social media campaign is clearly defined. Photograph: See Li/Demotix/Corbis

Dobey explains it is important that the aim of a social media campaign is clearly defined. Photograph: See Li/Demotix/Corbis

Last modified on Tue 24 Jun 2014 12.24 BST

The use of social media as a powerful tool for social movement is unquestionable. From Human Rights Campaign’s red equal sign and the It Gets Better Project to the more recent #BringBackOurGirls campaign, social media has proven highly effective at drawing attention to a cause.

Any individual or organisation can launch a campaign on social media, but simply starting a movement is not enough. The goal is to champion a cause in such a way that it resonates with others. When it comes to creating a social media campaign that engages with people on a human level, the following five elements are key.

Pick a cause you believe in

The obvious first step is to pick a specific cause – such as raising awareness of a political concern, fundraising for a charity or highlighting an environmental issue. The important thing is that it’s something you genuinely believe in. Authenticity is a key aspect of a successful social media movement. A campaign that appears to be self-serving won’t resonate with others and is unlikely to have a significant impact.

Define the goal of the campaign

The aim of the social media campaign must be clearly defined. This objective will influence everything from the language used, the platforms that are leveraged to how people engage with the campaign. Determining the ultimate goal will also help to create a compelling call to action. By giving people something they can respond to and rally behind, you greatly increase the chances of the campaign going viral.

Show what the cause means to you

The virality of a movement on social media is determined by whether people can empathise on a human level. You need to show why people should care about a particular cause andwhat impact it could have on them or someone around them. By providing your personal reasons for supporting this cause, you can lend credibility and increase the likelihood that it will strike a chord with people in your network.

Let others share their story

The most effective campaigns have a human touch that people can connect with and that prompts them to share their experiences. A campaign must provide a platform for contributors to express what a particular cause means to them. It should also give people the flexibility to share in a manner that suits them best – the It Gets Better Project enables contributors to share both video and written submissions of their stories.

A social media movement that fails to allow people to add their own experiences is less likely to take off. In fact, it is the emotion that others express in response to the cause that enables a campaign to gain traction.

Select the right social media tools

The tools you use will depend on your objective. If it’s to raise awareness, effective messaging and a social presence may be all that’s needed. Idle No More was initially viewed as a local campaign before it used Facebook and Twitter to gain international recognition.

A petition platform – such as – can be combined with social networks to urge policymakers to address a political or societal issue. The Guardian-backed End FGM Campaign is a good case in point. If the aim is to gather and showcase personal experiences, it’s important to make it easy for contributors to share their stories.

When starting an effective social media movement, it’s worth remembering that the greater the authenticity and flexibility, the greater the chance of virality and, ultimately, success.

Jean Dobey is the chief executive of

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Do various online businesses keep searching that how can they build their brand name with google ads campaign?

Here is the solution to all your problems we have an option to run a google ads campaign.

The main purpose of doing a Google ads campaign is to reach a wider audience within few days. Sometimes doing paid campaigns can help the brand recognition very quickly and easily. Product recognition in the marketplace has become very important. The client gets into various promotional ways like videos, website designing, doing SEO and SMO, or engaging with various clients through social media.

Still, there is not much response from all types of inorganic marketing.

Various digital marketing agencies help in doing paid promotions for you. With google campaigns you will get an opportunity to connect with more than 100 websites and customers worldwide, they will help in your brand building possession. Apply different techniques like CPM bidding and placement targeting for google adverting and reach a large number of the public who are genuine people. The google campaigns will help in bringing your brand name on google with ranking systems.

How to start an awareness campaign

Understanding the Meaning & Concept of Google Ads

Google Ads is the online advertising program where all the business can promote their online products. It promotes the creation of online advertisements to target viewers involved in goods and services. You must know that when a visitor clicks on your ad, you need to pay. this infers that Google Ads is a place where you do organic marketing by using PPC that is Pay-per-click.

Google campaign will help your brand recognized: How?

  • Helps in building great communication between the audience and the brand.
  • Also helps in creating the best impressions and positive reviews of productsamong public.
  • Google campaign can offer your brand recognition and brings loyalty in mind of customers you are targeting.
  • Encourage consumers to embrace your unique selling proposition (USP).

5 steps to create brand awareness with google ads campaign

With the help of Google Display Network, you can start running Google campaigns online by following simple 5 steps and reach the audience you want to:

Know your business objectives:

A successful starting point is always to define your priorities.

  1. Are you trying to improve your current clients’ brand loyalty?
  2. Do you think you can reach the largest audience through google campaigns?
  3. Can build good relationships with your brand name with opting ad campaigns?

Whatever your purposes are, always start by describing them as explicitly and precisely as you possibly can. Every step you take, every ad you publish, and every penny you spend should strive to achieve your predefined target from that point on.

Set your Metrics for doing google campaign

It’s very important to know that there must be a goal that you want to fulfill with google campaign. As you are investing on paid promotion you must set your measures of doing so.

There is certain metric which you must follow while doing ad campaign, and they are listed below:

  1. Impressions: the number of searchers who saw your ad.
  2. Reach: The number of searchers to whom the ad was revealed
  3. Frequency: The number of times the ad has been used.
  4. Interactions: What searchers, including items such as clicks or conversions, did with the ad.

These 4 measures are very important for your branding and keeping all in mind will always help you in running the google ad campaign successfully and easily.

Determine Your Target Audience

The Google Display Network can be very effective when mixing with placement targeting for your target audience, which help in reaching all over the internet. Tools such as AdWords Placement and Google Ad Planer allow you to extend your reach to places where you are most likely to get traffic from, based on themes and demographic optimization to reach potential customers.

Make your own creative techniques usable for ad campaigns

Hello, rich media and bye to boring text advertising. One of my beloved things about rich media ads is testing and which format runs best with which message. Whether you prefer to use text, images, animation, or video, you’ve got countless creative ways to achieve your target’s attention and retain them with the content of your ad. It’s all on you which type of promotion is prefer according to your business requirements.

Moreover, you have option of CPM bidding along with placement targeting.

Money to spend on Google campaigns for the Success of your brand

The money comes last, but not least. In general, if you aim to optimize visibility, it is easier to stick to the CPM bid. But you can use the CPC bidding system if you have the goal of driving searchers to your site. If you do not know what to set to CPM max then start with what you would pay if you were to use the CPC.

Note that your CPM can be set to either the ad group or the role stage. Start at the ad group stage, and then you can increase your placement offer there as you know which sites work best for you. Grow your business with add Google Campaign and Reach your desired audience.


Begin the organic search outcomes and get clicks and conversions with the use of Google Ads campaigns and a pleasant post-click landing page exposure and get better ROI. It does not only make advertising to millions of companies of any size possible; it is not so costly. Companies can start, stop, and modify bids at any time, which provides companies with enormous flexibility. If you are not able to do google ads yourself you must take the help of various digital marketing agencies in India. For running your online business, you understand the use of paid techniques. As it’s not easy to stay on 1 ranking of google with the suggested keywords. It’s important to spend little and gain more customers. That’s possible with organic marketing only some paid promotions and you are everywhere on google.

How to start an awareness campaign
The Borgen Project movement has led millions of people to fight global poverty, but even we have trouble explaining how to start a movement. An idea is simply a thought or suggestion for a possible course of action. And lots of ideas are good ideas. Some of them are even great; maybe even great enough to change the world. But it’s hard for an idea to get very far on its own. To make a significant impact, an idea needs to become a movement. It needs to inspire others to rally behind it and push it forward. has taken the guess work out of launching your idea, with a “How-To” guide to start a movement for social change.

The site breaks the process down into 8 stages, each broken down even further into step-by-step instructions. Check out for an in-depth guide to launching your movement, and to learn more about each of the following 8 stages:

How to Start a Movement?

Stage 1 – Plan and Strategize.
A cause is much easier to get behind if supporters know exactly what they would be getting themselves into. It’s also much easier to solicit funding if necessary, when you have a well defined plan. At this stage of the game, organization is key; you’ll need to keep track of your members’ names and contact information, feedback and advice from members and non-members, a timeline of significant milestones, etc.

Stage 2 – Build Awareness.
You need to understand the people you’re trying to engage. Figure out the best ways to reach them: popular social networks, classrooms, parties, bulletin boards, etc. Once you’ve decided where your target audience is most likely to hear your pitch, you can deliver an authentic story about yourself and your campaign that explains who you are, what you’re trying to accomplish, and why they should be involved. A brief video that appeals to people’s emotions can go a long way, and a catchy slogan and logo are important, because they can keep your movement in someone’s mind.

Stage 3 – Mobilize.
Encourage action through petitions, pamphlets, radio advertisements, picketing, parades, assemblies, flash mobs etc.

Stage 4 – Stay Safe. has a collection of articles on a variety of safety topics, from protecting your online security to surfing the web anonymously. There are even instructions on how to use the “I’m getting arrested” app for Android to notify your family or lawyer that you are being detained, should you choose to practice civil disobedience or non-cooperation tactics in your mobilization efforts.

Stage 5 – Access Blocked Information.
If you are running into a wall in your search for information, there are a number of circumvention tools to get around web censorship, and has laid them out for you. Circumvention technology finds an unlocked back-door to censored information. Disclaimer: there may be legal repercussions for accessing information censored by your government; so consider the risks carefully before engaging any filtered sites.

Stage 6 – Collaborate.
Build a coalition, or a group of individuals or organizations working towards the same goal. Keep in mind that not every coalition needs to be formal; there are benefits to working with other organizations in a less publicized way. Whichever type of coalition you choose to build, realize that trust amongst members is invaluable.

Stage 7 – Fundraise.
Money can be raised via traditional routes such as hosting events or placing donation jars in local businesses. But you can also raise funds via digital routes such as Facebook or Text-To-Donate programs.

Stage 8 – Keep Supporters Engaged.
With the amount of content on the internet, it can be difficult to keep supporters engaged over time. Posting frequent blog posts or status updates with gripping headlines that promote your campaign is imperative. Don’t ever assume that you’re finished generating interest in the campaign. It’s up to you to always keep people interested in the movement you began; just remind them why they wanted to be involved in the first place. And while you’re at it, plan and strategize for your campaign, build awareness with new potential members, mobilize, stay safe, access blocked information, collaborate, fundraise…

To make a significant impact, an idea needs to become a movement. It needs to inspire others to rally behind it and push it forward. Starting a movement can be a never-ending cycle that just keeps turning. The good news is, if it’s something you’re truly passionate about, you won’t mind at all. And if you follow the steps on to create a successful movement, you may end up changing the world.

Photo: Blyden Consulting
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