How to photograph clothing laying flat

Equipment used: Horizontal StyleShoots.Click here to find out more.

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Equipment used: Horizontal StyleShoots.Click here to find out more.

While photographing a stretched shirt is a common and effective method of displaying it on the Internet, it also has drawbacks, such as making sure the shirt looks good when stretched out. In this product photography tutorial, we will explain how to professionally style and photograph a lying shirt.

There are many benefits to using flat photography to present your t-shirts on the Internet. For one it’s versatile and cheaper than using a model or mannequin. It’s also possible to create stylish flat lay collages showing a specific look or outfit.

Ultimately, rolling a professional-style shirt on a table takes a little more work – the main drawback of flat lay photography is in the name. Photographing like this can sometimes make your clothes look flat, lifeless, and unattractive.

So, to bring more life and depth to your flat lay photography, take a look at the 5 detailed flat lay styling instructions in your online store. But first, let’s make sure you have a few essential tools:

Equipment needed to photograph flat shirts

Camera –Any camera will do, but the Canon EOS 5D Mk III is recommended as the industry standard for professional product photography

Studio lighting –A continuous, cold LED lamp source is recommended for lighting to ensure consistent exposure, shadows and contrast

Your clothes –The clothes that work particularly well in this type of photography are shirts, jeans, t-shirts, and children’s clothing

Tissue– Filling the shirt with paper adds depth to key areas

Reflector– The reflector is a solid piece of white / bright plate that reflects light into the frame

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