You are overbuying at the store due to marketing tricks. How to use gimmick in a sentence.
Notes From The Margins The Difference Between A Hook And A
An important feature that is not immediately apparent.
Sales gimmick examples. The definition of a gimmick is something that tricks deceives or confuses. It can also refer to specific types of advertising meant to elevate product sales called advertising gimmicks. A gimmick can also be a term used in magic to describe a non seen element of a trick that helps to create an illusion.
How to invent a catchy sales gimmick. Contribute to merlindsgimmick examples development by creating an account on github. A sales gimmick is a creative way to attract attention to your business.
After a recent column i received an email from peter a reader in saginaw mich. Next article shares add to queue mark stevens november 23 2009 3 min read opinions. Over 100000 french translations of english words and phrases.
Coming up with a catchy sales gimmick is one of the most important elements of creating your business. Over 100000 french translations of english words and phrases. Gimmick definition is a mechanical device for secretly and dishonestly controlling gambling apparatus.
He noticed a. A gimmick is a novel device or idea designed primarily to attract attention or increase appeal often with little intrinsic value12 when applied to retail marketing it is a unique or quirky feature designed to make a product or service stand out from its competitors. Catch few readers would look for a gimmick in an advertisement featuring airline schedules but few would fail to look for the fine print in an ad announcing new low price fares.
French translation of sales gimmick the official collins english french dictionary online. A gimmick is a trick intended to attract attention. Here are 10 of the top marketing gimmicks stores use to get you to spend more.
Noun an example of a gimmick is a product that works well on television but falls apart in real life. Product gimmicks are sometimes considered mere novelties and. Examples built with the gimmick framework.
If you lure crowds to your bake sale by having cute football players handing out samples in front of your booth thats a gimmick. Avoid stupid sales gimmicks theres no need for tricks when youre driven by the timeless tools of the trade.
Spanish Translation Of Gimmick Collins English Spanish Dictionary
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You probably won’t find “sales gimmicks” topping the list of things consumers love most. In many cases, businesses that promise free price quotes or offer deals too good to be true are probably covering some hidden costs or just looking to bait customers. Nevertheless, there are some “good” gimmicks you may want to consider using to promote your products and put potential customers at ease.
Here are a five ways to use first-rate gimmicks to help promote and sell your goods.
- Make up a good gimmick if you want to make your business look better. For example, if you are selling chocolate, then you could say that the chocolate releases endorphins in the brain that makes you smarter.
- Come up with a catchy introduction. For example, if you are selling hand-beaded bracelets, you might say, “Welcome to (Your store name), the only place where you can buy quality handmade bracelets locally.”
- Make your customer feel welcome, so that he/she might buy your product.
- Make sure that there is no bad material in edible products that might offend or worry a child’s parent.
- Befriend your customers. This helps generate repeat and referral business.
A few warnings:
- If you are selling edible products, make sure they are not expired. You can do this by checking the expiration date on the container (cake mix, drinks, dry mixes, candy, etc.)
- Make sure any or all edible food products are fresh. If you have frozen products, keep them cool in a refrigerator, the freezer, or a cooler.
- Do not lie about a product or you may be sued for false advertising.
Article excerpt from Wikihow.com
- Posted in Business Ideas
- Tagged Business, Cake, customers, Food, Food and Related Products, Gimmick, safety, sales, Shopping
Whether you start a home-based business or establish a service aimed at major corporations, the moment you make your first sale is when you are actually in business. But your first paying customer is always the hardest to get. This assortment of expert advice can help you land that first sale — big or small — to get your business rolling.
Your family and friends are a good place to start.
Asking your family and friends to use your product for free is a good first step towards finding paying customers, says Michael Glazer, founder and CEO of Back At You, a technology platform helping businesses maximize the marketing power of Facebook and Twitter. Once you build up a personal network of users, you can leverage this initial customer base to expand your clientele and go after bigger customers.
However, Dharmesh Shah, chief technology officer and founder of Hubspot, an Internet marketing company based in Cambridge, Massachusetts, suggests that friends and family should also be paying customers.
“Don’t give the product away for free to these early customers — even if they’re friends and family. The reason is that if they’re not paying customers, they [would] be reluctant to voice complaints,” advises Shah in Inc.com’s article, How to Find Your First Customer.
Dharmesh Shah, CTO and founder of Hubspot
“The big value of early customers is not the revenue generated — but the insights they provide,” says Shah. Starting out with friends and family as paying customers ensures they will provide pointed, objective feedback about your product.
Landing that first corporate customer can lead to more big clients.
Josh Green is the founder and CEO of Panjiva, an intelligence platform for global trade professionals who want to find, evaluate, and connect with companies in other countries. When Green launched his business in 2009, he struggled as an unknown corporate purchaser trying to convince large companies to do business with him.
“People said, ‘You’re a small company. We’ve never heard of you. We have armies of people all around the world charged with collecting insight about the supply base. Why should we trust you?’” recalls Green, in the Inc.com article, How to Land That All-Important First Customer.
Josh Green, founder and CEO of Panjiva
Panjiva’s outlook improved when it managed to sign up one Fortune 500 company. “For most of 2009, that one customer was what we had,” says Green, whose business currently connects corporate purchasers with 2.5 million suppliers across the globe.
Today, Panjiva has more than 4,000 clients, 40 of them are Fortune 500 companies. So far in 2012, Panjiva customers have bought an estimated $60 billion in products from companies they found through the service.
Shari Waters is a former writer for The Balance Small Business. She has more than 25 years of experience in the retail industry.
Small business owners can easily get too involved in the day-to-day operations of their retail stores to spend any time brainstorming marketing ideas or promotional events. Some retailers worry that marketing is too expensive, others may find it too time-consuming. Without announcing who you are and what you sell, how will anyone know? Here are 50 marketing ideas for retailers.
- Create a calendar for customers with your shop’s name and address on it.
- Print the products you sell or services offered on the back of your business cards.
- Always carry business cards with you. Give them freely and ask permission to leave them in places your target market may visit.
- Join a trade association or organization related to your industry.
- Have a drawing for a product or a gift certificate. Use the entry forms to collect customers’ mailing addresses.
- Develop a brochure of services your shop offers.
- Conduct monthly clinics about a product or service you offer or schedule semi-annual seminars on related “how-to” information for your industry.
- Print a tagline for your business on letterhead, fax cover sheets, e-mails, and invoices.
- Develop a website to showcase your products, services, and location. Use a memorable URL and include it on all marketing materials.
- Include customer testimonials in your printed literature.
- Promote yourself as an expert by writing articles or tips on topics related to your industry.
- Submit to the local newspaper, trade journal or other publications.
- Host an after-hours gathering for your employees and their friends/relatives.
- Provide free t-shirts with your logo to your staff to wear.
- Send newsworthy press releases as often as needed.
- Create an annual award and publicize it.
- Develop your own TV show on your specialty and present it to your local cable station or public broadcasting station.
- Create a press kit and keep its contents current.
- Use an answering machine or voice mail system to catch after-hours phone calls. Include basic information in your outgoing messages such as business hours, location, website, etc.
- Join a Chamber of Commerce where you can network with area business owners.
- Hold an open house. Invite prominent city officials and the press.
- Get a memorable local or toll-free phone number.
- Place ads in publications your market reads. Be sure to reach the non-English speaking market as well.
- Distribute specialty products such as pens, mousepads, or mugs with your store’s logo.
- Advertise in creative locations such as park benches, buses, and popular Web sites.
- Improve your building signage.
- Get a booth at a trade show or expo attended by your target market.
- Give a speech or volunteer for a career day at a high school.
- Sponsor an Adopt-a-Highway area in your community to keep roads litter-free.
- Donate your product or service to a charity event or auction.
- Have a Yellow Pages ad listed under your main industry and in related categories.
- Volunteer your time to a charity or non-profit organization.
- Create a loyalty program to reward existing customers.
- Create an opt-in email or print newsletter for your customers. Fill each edition with specials, tips, and other timely information.
- Send hand-written thank you notes to important customers every chance you get.
- Use brightly colored envelopes and unique stationery when sending direct mail pieces.
- Show product demos or related videos on television on the sales floors during store hours.
- Book a celebrity guest for an event at your store. Use people in your industry or television news anchors or local authors.
- Create window displays in locations away from your shop. Airports, hospitals, and large office buildings occasionally have display areas they rent to local businesses.
- Team up with a non-competing business in your area to offer a package promotion.
- Pick the slowest day of the week to hold a one-day sale.
- Create a warm, welcoming waiting area for your customers.
- Provide extra customer service training for your staff.
- Sign up for a newsletter or join online discussion groups in your industry.
- If possible, loan your facilities to other groups for a meeting place.
- Create a unique lapel pin based on the products you sell to wear at meetings.
- Choose a regular customer to spotlight as a Customer of the Month. Create a brief write up to submit to the local newspaper about the customer and be sure to give he or she a copy of the article as well as have one framed to hang in the store.
- Pair up slow-moving items with related products and repackage as a special buy.
- Start a blog. Write about your industry or detail in-store happenings.
- Offer your customers discounts for each referral they provide.
Marketing is most effective if done in coordination with other exposure. Enhance the above efforts with additional signage, newspaper ads, displays and radio ads. Remember to tailor each event to your target audience. If your message isn’t being delivered to the right person, it may be a wasted effort.
A great marketing or sales gimmick can work wonders for your business. The ideal gimmick is low-cost but still manages to get the attention of a lot of potential customers. More than that, a good gimmick leaves a strong and positive impression in people’s minds about your company and your product, an impression that sticks with them for a long while. A few gimmick examples will help you get the feel for what’s possible.
What is a Gimmick, Anyway?
A gimmick is something that’s deliberately intended to be unexpected and catchy. In the arena of marketing and sales, a gimmick steps far outside the boundaries of typical marketing techniques like a radio spot or print ad. Better yet, a really catchy gimmick can get you some good, widespread publicity, on the local news or in print, all at no charge. For small businesses, a successful marketing gimmick can have the added advantage of being less costly to launch than conventional marketing tools.
Of course, as successful gimmicks catch on, they have a tendency to become more mainstream and, hence, a bit less attention-getting. Remember your first sight of a “sky dancer,” those plastic tubes with thin arms that wave around at car lots? At first, they were a very clever and effective means of attracting attention – an ideal gimmick. More recently, though, they’ve become a fairly common sight. As their novelty wears off, so does their impact.
Marketing Gimmick: Definition. A marketing gimmick is a trick or novelty designed to attract attention and create interest in a product, service or company.
Examples of Marketing and Sales Gimmicks
In addition to the air-filled sky dancer, there are a number of common gimmicks you’ve probably encountered out in the world, in the news or via online sources.
The Flash Mob: You may not have seen one in person, but you probably have on TV or online: the well-choreographed but seemingly spontaneous outburst of song and dance from “random” people in a crowd. According to the Hot Cow buzz report, T-Mobile launched a flash mob in Liverpool that has since garnered more than 40 million online views.
Tricked-Out Vehicles: Close your eyes and draw a mental picture of the Oscar Meyer Wienermobile. You probably can, which is as good a testament as any to the power of a creative gimmick.
The Loss-Leader: Selling a hot item for far less than anyone else in town is bound to generate some buzz, as explained by Shopventory. Sure, you’ll take a loss on the item itself, but many sellers have found the added flow of customers more than compensates for the loss.
Creating Your Own Gimmick
Don’t hesitate to copy what others have done if you think it would work well for your particular marketing needs. Imitation is indeed a form of flattery, after all. Keep an open mind to things you haven’t tried before. Sky-writing your product name over a crowded concert or having a sky-diver land somewhere and hand out samples might not work for all businesses, but perhaps it would for yours. There are also marketing services who claim to specialize in coming up with buzz-worthy campaigns and gimmicks. See who offers such services in your area.
Don’t forget the potential of a gimmicky name. Sure, you can call your flower and gardening store “Dave’s Plants and Flowers,” but maybe “Smarty Plants” will catch more attention.
Your gimmick will be magnified if it can generate some publicity. Be sure to notify your local print and television press about any events you’ve scheduled. Use social media tools like Facebook, Twitter and Instagram to get some additional mileage from your efforts.
- Hot Cow: 3 EXAMPLES OF INCREDIBLE FLASH-MOB MARKETING STUNTS
- Shopventory: The Magic of Loss Leaders
David Sarokin is a well-known Internet specialist with publications in a wide variety of business topics, from the best uses of information technology to the steps for incorporating your business. He is the author of The Corporation, Its History and Future (Cambridge Scholars, 2020) on the role of big business in the modern world, and Missed Information (MIT Press, 2016), detailing how our social systems like health care, finance and government can be improved with better quality information.
Although the holiday shopping season is coming to an end, you still have time to implement holiday sales strategies that can entice shoppers to stop by your store or website. Here are a few creative holiday sales “gimmicks” to help spur your holiday sales.
Treats at the door:
The holidays are not festive without delicious food! One holiday sales gimmick that may entice shoppers is free delicious holiday treats. You might offer free cookies or fudge for those who stop by your store. Perhaps you can even work out a joint venture arrangement with a nearby bakery to promote their business as well in exchange for free fresh-baked goods.
Decorate your store:
A retail store that is decorated with attractive lights may create more revenue for you. People like to shop in stores that carry a holiday spirit. Why not hang a few lights, garlands, and other decorations indoors and out that make your store an attractive place to shop?
Decorate your website:
Your website is available to customer all year long. Why not treat your website like a brick-and-mortar store and decorate it as well? If you’re good with computer graphics and know some html and other website languages, you can easily create great graphics that add a holiday theme to your site. If you are completely lost with computer languages, hire a graphic artist to help with your temporary website overhaul. A decorative website can be a simple yet helpful holiday sales gimmick that results in sales.
Open 24 hours:
This holiday sales gimmick works for large and small stores alike. In fact, many malls around the country opened their doors for “midnight madness” on Thanksgiving to lure in shoppers for Black Friday. Although you may not want to stay open 24 hours a day until December 25, you might offer last-minute customers an open house from December 23 through midnight of December 24th. Providing a 24 hour shopping climate is helpful to those last-minute shoppers, as well as those who want to avoid the crowds of people during regular business hours.
Free gift wrapping:
Wrapping gifts can be a chore for many shoppers, especially men. As an easy holiday sales gimmick, you can offer free gift wrapping for items purchased at your store. Keep a good supply of wrapping paper in stock. You don’t have to offer a wide variety of papers, just as long as the few you have are attractive and festive.
Offer free shipping:
Free shipping is not only a holiday sales gimmick, but a smart sales strategy. Even if you are a brick-and-mortar shop, customers are not only buying gifts to take home, but they need items that can be shipped to loved ones across the country. Offer to handle the shipping for free with a purchase over a certain dollar amount.
Holiday sales gimmicks often translate into more sales. Take the time to consider these ideas, and your small actions may bring more shoppers to your door or website.
A catchy business name is usually one that looks interesting (in terms of alliteration or spelling), sounds interesting (in terms of rhyme), or is short and easy to remember. To create a catchy business name, you should consider relevant keywords and how they work together. See our list below, or use our catchy business name generator.
Enter words related to your business to get started.
Catchy Business Name Ideas:
The repetitive sound and spelling of this name makes it a catchy name for a pizza or pie restaurant.
As a name for a pasta restaurant, this name is catchy because of the repetitive “t” and “a” sounds.
The Hard Hit is an ideal name for a gym or fight class. The alliteration makes it memorable.
The alliteration in this name makes it catchy and memorable.
This name uses alliteration and the similar “oh” and “ooh” sounds, making it catchy.
Baketasty is catchy because it is a new combination of words and repeats the “a” sound.
A food delivery company could make use of this name because it is a unique, relevant word.
This name works well for a wine or beer store because of the alliteration.
This name creates a powerful image of the quality of food you could expect from a restaurant.
This name works well for a craft store because it conveys the message of having fun.
This name resembles the spelling of “goodness,” making a statement about the quality of food.
This name could apply to a brewery, bar, or tap dancing studio. The rhyme makes it catchy.
The alliteration and sound repetition in this name makes it a catchy name for a shoe store.
As a play on “purebred,” this catchy name would work well for a publishing house or bookstore.
This name could apply to an app that allows users to flip through scripture or couture.
A car sales app could use a name like this to show the easy nature of the platform.
The alliteration of this name makes it catchy, and it would be ideal for a car sales business.
A juice shop or coffee house could use this name. The short syllables make the name memorable.
A news app could use this name because the rhyme of “news” and “view” make it easy to remember.
An art gallery would benefit from a name like this because of the alliteration.
Enter words related to your business to get started.
Examples of Catchy Business Names:
The world’s most-used search engine was initially supposed to be named Googol, but an angel investor misspelled the name when writing a check. This is an example of how the simplest spelling is more memorable to clients and will help them to find your business online.
The product is named after its main flavor ingredients: the coca leaf and kola nut. The name should be spelled “Coca-Kola” but this did not read as well as having two C’s. It is easier to spell and in general, the name is pleasant to pronounce because of the repetitive sounds and short syllables.
Kodak is a made-up word designed specifically to be catchy. The founder of the company believed that the name was easy to say and spell, it would be easy to trademark, and it was not associated with any other products.
The business was initially named Unadulterated Food Products, but this name was far too long to be memorable. Instead, the name Snapple described the product: a snappy apple drink. The name is unique, easy to say and spell, and reminds customers of the experience of drinking the product.
5. The Boring Company.
The Boring Company is a catchy name because it describes what the company does, as well as poke fun at the seemingly “boring” nature of the industry. The element of humor, as well as the use of a simple name combination, makes it catchy.
Buffer is a catchy name because buffering is a term well-known in the media industry, making the name easy to remember. Considering how frequently the term is used in social media, the name may even make this business more relevant than similar brands.
The word “yahoo” came from the novel “Gulliver’s Travels,” making it fairly familiar to many customers. Used in the context of a search portal, the word is unique and not used by any similar companies. The word is easy to say and spell, making it more memorable.
While the words “face” and “book” are commonly used, the combination resulting in the name of the popular social network is entirely unique to the industry. The name is also descriptive: “face” refers to the people one can connect with, and “book” refers to the way the platform indexes friends and how users can access profiles.
Groupon works well as the name for a virtual discount website because it plays on the word “coupon” and suggests that you can find a collection of coupons on the site. The word “group” is also indicative of the fact that many deals offered on the site apply to multiple purchases of tickets or experiences.
The first noticeable characteristic of this name is that it rhymes. The rhyme makes it pleasant to pronounce and easier to remember. The name also suggests that using this product equates to professionalism, making it attractive and effective.
Most business writers would agree that creating marketing collateral would be a lot easier if there were words and phrases absolutely guaranteed to sell. If only there were some magical, hypnotic phrase that tapped directly into your audience’s brain and convinced them to take action!
We can’t provide you with any magic words, but there are certain marketing phrases with a long, proven history of engaging and persuading potential customers.
You’ve probably seen these power phrases for sales used many times before—in advertisements, documents, signage and other business collateral. Even though the best marketing phrases are often considered business cliches, that’s only because they’re a tried-and-true method of grabbing your audience’s attention.
Consider incorporating any of the following marketing phrases and slogans into your next sales or business writing project:
- No obligation required
- Cancel anytime
- Money back guarantee
- Lowest price
- Prices cut in half
- Save money
- Best value
- Special offer
- Pay nothing
- No minimum
- Low minimum
- Buy one, get one free
- Free shipping
- Free gift with purchase
- Free trial
- Free sample
- Free demonstration
- Free download
- Free estimate
- Free consultation
- Guaranteed overnight delivery
- Results overnight
- No questions asked
- Beat the system
- Secret technique
- Secret tip
- Treat yourself
- At your own pace
- Limited supply
- Before they’re gone
- Offer ends soon
- Act now
- Offer expires
- Reserve your appointment now
- Private invitation
- Exclusive offer
- First time offered
- Not sold in stores
- Call anytime
- Call right now
- Contact us
- Talk to an expert
- Years of experience
- Scientifically proven
- Fast acting
- Results overnight
- Same-day delivery
- Same-day service
‘Buy one, get one free’ is a common marketing phrase that tends to get consistent results. That’s why you frequently see it in a wide variety of marketing across multiple mediums. Photo Credit: Tim Bland
Making Marketing Phrases Your Own
These are good starting points, but not all of them will be a good fit with your particular company. There also may be times when standard marketing catch phrases just won’t do—especially when your collateral will be placed adjacent to that of other businesses (such as the tourism rack cards at a hotel or a board packed with various flyers). No one wants to be just another voice in a crowd, saying the exact same things as everyone else. Try to be creative and put your own unique spin on these power phrases.
Consider what makes your company stand out and apply these properties to your writing. For example, say your business specializes in pain psychology. “Talk to an expert” is catchy, but it’s fairly generic and could apply to any number of businesses. To make it unique to you, you might specify the type of expert customers can talk to: “Talk to a qualified psychologist.”
Going one step further, you could also tweak the phrase so that it communicates the benefit customers will receive: psychologists will “ease your pain.” If you combine these elements together, you end up with “Let our qualified psychologists ease your pain.” That’s a much more powerful tagline than “talk to an expert.”
Alternatively, consider the ad below for the Bud Phone mobile service, which uses a more general approach but rewords a marketing phrase in a unique way. Rather than simply saying “Pay nothing” or “Get it free,” the advertisement makes a comparison to emphasize the negative consequences of not taking action.
“Pay nothing” and “get it free” are very powerful and catchy sale phrases, but we see them all the time, and many of us have preconceived emotional responses to those words based on our past experiences. For example, I signed up to receive a newsletter from a company at a trade show because of the free prize, but by the time I got it home, it was broken. Because of that experience, I might associate “Get it free” with “Get a piece of junk for free” in my head.
Instead of a call to action, it’s almost like a call to inaction: “Don’t pay.” That sounds much easier to do, doesn’t it? It also implies: “If you pay for this, you’ll be wasting money because you can get it for free.”
It’s a universal concept that any audience can identify with regardless of the product being sold, so in this case, being more general actually works to the company’s advantage. It helps the headline to get past people’s preconceived conditions (their satisfaction with their cell phone service, their anxiety about changing their current service, etc.). Therefore, the word “something” is more impactful and engaging than a more specific term like “cell phone service.”
Catchy sale phrases can help to power up your business writing, but be careful not to use them as a crutch. The best business writing consists of an artful blend of dependable marketing phrases and personal creativity.
Can you think of more great marketing phrases that sell? Or an interesting way of spicing up one of the power phrases listed here? Please leave your ideas in the comments!
The 13 originial Colonies were all colonies of Great Britain and the King of England owned them all. Sometimes governors were elected by the people, sometimes they were chosen by the king. Each region of the colonies were similar in some ways, but very different in others.
You have just moved to the colonies and was elected governor.
The King o f England has asked you and your team to research your colony and region and report back your findings.
You know your colony will be the best, but now you must explain to others why it is and persuade them to travel across the Atlantic to live there.
1. There are four parts to your research – Founding(people and reasons), geography, economy, government) – Determine who will be completing what section of the research
2. Use the research organizer to record your findings about your region. *** Be sure to share with your group members so the entire sheet will be complete!
3. Once you have finished researching, you and your team will get together to create a billboard persuading others to settle in your colony.