How to gain advantages of a business invitation

Facebook, Pinterest, Twitter, YouTube, Instagram, Snapchat — the list of social media networking sites continues to grow. And once you’ve created your account on the latest social network, how do you get people to find it? Email marketing, of course! Sending an email invitation asking readers to follow your business on a social network may not seem intuitive, but it can be an effective and easy way to grow your following. Your email list is full of people interested in your business, and getting them to interact with you on social media can help build your relationship with them and keep your business top of mind.

Crafting the perfect invite

Before we jump into some excellent social media email invite examples, here are a few tips for creating an effective invite. Make sure the email is:

  • Informative: Let your readers know what they’re going to get or find if they do start following your business on social.
  • Easy to read: Include clickable social icons and a straightforward call to action, such as “follow us on social media,” to make it as easy as possible for your readers to connect with you. Remember to add links to all of the accounts that you use.
  • Short: Just like any invitation, you should share important information, make the copy fun and personable, and stick to the topic at hand — your social accounts. You want to keep readers focused.
  • Attention-grabbing: Include bold colors, clever copy or striking images you’ve shared on your social accounts to get your readers to take notice.

How to increase followers with social media invite emails

Although you’ll want to include the elements listed above in your email, there is still a lot of room to customize your invite. For inspiration, take a look at how these companies reached out to their subscribers in order to build their social following.

EyeBuyDirect — EyeBuyDirect opens their email with “Come socialize with us” — a headline that clearly and cleverly states what the message is about. They also incentivize “the follow.” People who use their hashtags on social have a chance to win a free pair of glasses. What’s more, the email design works with the copy to encourage readers to check out their social accounts. All of their social icons are front and center. It also looks like the business is sharing user-submitted photos in the message, to showcase the types of images new followers can expect to see.

How to gain advantages of a business invitation

The Class of 23 — This simple email from The Class of 23 is sent to new email subscribers, and it functions as both a welcome email and a social media invite. They have a link to their Instagram profile in the body of the email, as well as a link in the footer of the message. The email also briefly touches on the benefits of following them (followers receive daily updates on merchandise.)

How to gain advantages of a business invitation

Forever 21 — You don’t have to create a formal invite to get your subscribers to engage with you on social. Rather than simply asking readers to follow them, Forever 21 sent out a promotional email that integrates their social media accounts into the offer. In the message, readers are asked to post a selfie of themselves in a Forever 21 outfit, and tag the company. When they show the post at the register, they receive 21 percent off their purchase. Not only does this email encourage readers to visit the company’s social profiles, but it also extends their reach and builds brand awareness. When customers share their Forever 21 selfies on their personal accounts, there’s a good chance that their followers will visit Forever 21’s account, and some of those people might even follow them.

The most important thing to keep in mind when creating a social media invite is to answer the following questions: “How can I provide value to my readers and followers?” and “What’s in it for them?” Then, keep followers coming back for more with engaging posts and conversations.

Join 140,000 small business owners

Editor’s note: This article was originally published in 2013 and has been rewritten for accuracy and relevance.

The Infographic below summarizes the LinkedIn Invitation Etiquette that you must follow.

What are the 11 most boring words in the English language?

“I’d like to add you to my professional network on LinkedIn.”

How to Write the Perfect LinkedIn Connection Request

  • Connect With People You Know
  • Connect With People You Want To Know
  • Get People To Send Connection Requests To You

How To Write LinkedIn Connection Requests That Will Never Get Declined

  • Polite
  • Pertinent
  • Personalized
  • Professional
  • Praiseful

How To Write The Perfect Connection Request FAQ

What is LinkedIn?

LinkedIn is a social network allotted for professional. LinkedIn is meant for everybody who wants to uplift their professional lives and explore career opportunities.

What is a professional network in LinkedIn?

A professional network is a professional directory of each LinkedIn member, which is made up different professionals that they personally know.

What are the advantages of using LinkedIn?

There are basically four advantages of LinkedIn. When you use LinkedIn, you can easily connect with other professionals, build the much-needed trust for your brand, freely promote your brand and gather as much feedback as you.

Why is it important to build a professional network on LinkedIn?

The people in your network in LinkedIn are called connections. There are three degrees of network – 1 st degree, 2 nd degree, and 3 rd degree. Building a professional network in LinkedIn allows you to connect with professionals and leverage your brand.

Why do you need to have the perfect LinkedIn connection request?

A perfect LinkedIn connection request allows you to gather as many connections as possible.

How can you positively connect with people on LinkedIn?

LinkedIn will show suggestions of hundreds of people that you might know but still haven’t connected to. You can pick from these people and send them the perfect LinkedIn connection request, particularly implying the LinkedIn Invitation Etiquette.

What are some tips on how to connect with the right people in LinkedIn?

Connecting to the right people in LinkedIn is very important. Here are some tips to follow:

  • Use LinkedIn’s advanced search filters to search for promising potentials.
  • Expand your network to empower warm introductions.
  • Establish camaraderie among various LinkedIn groups.
  • Capitalize more on inbound interest.

Why should you send a connection request to people that you know in LinkedIn?

Sending a connection request to the people you particularly know in LinkedIn limits the number of rejection.

Why is it important to connect with the people that you WANT to know in LinkedIn?

Connecting with people that you want to know in LinkedIn opens the opportunity to expand your networks. However, sending requests to tons of random people is a big ‘No-No’.

Why should you never send tons of random connection request to people you don’t know?

Sending tons of connection requests to random people has a higher risk of rejection and worst, your profile might get the wrong impression of being a scam or fraudulent.

How can you make people send connection requests to you?

Once people see that your LinkedIn profile is complete and inviting, they will eventually send connection requests to you.

Why is it important to know how to write LinkedIn connection request?

Following the right LinkedIn, invitation etiquette allows you to gather more connections from people you know, people that you want to know and people near your location.

What are the reasons why your connection request on LinkedIn gets decline?

You cannot please everyone. There are people who do not want be included in your network and you can’t do anything about it. Another reason for a decline in the connection request is that the person didn’t recognize you. Try to send a personalized message to avoid these circumstances.

What are the characteristics that you need to have when writing a connection request on LinkedIn?

When sending LinkedIn requests, you need to have these five Ps:

  • Polite
  • Pertinent
  • Personalized
  • Professional
  • Praiseful

What are the advantages of LinkedIn to your business?

Using LinkedIn for your business offer 6 advantages:

  • Lead Generation
  • Increased exposure
  • Higher Level of Credibility
  • Broadcast Your Accomplishments
  • Filtered Search Results
  • Acquire High-Quality Business Connections

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How to gain advantages of a business invitation

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Summary

The internet and technology have made it much easier for businesses of all sizes to profit from the many advantages of international trade. Going international could provide your business access to a world of opportunities.

If you're looking to expand your business, have you considered the advantages of international trade?

Maybe you think it's safer to focus on trade on your home turf. But venturing out of your comfort zone to trade internationally may make your business stronger, more successful and more profitable.

Before you pass on expanding into foreign markets, consider some of these potential advantages of international trade.

1. Increased revenues

One of the top advantages of international trade is that you may be able to increase your number of potential clients. Each country you add to your list can open up a new pathway to business growth and increased revenues.

The 2016 FedEx Trade Index, a national survey of 1,004 small business leaders conducted by Morning Consult, shows that business leaders engaged in global trade say they're growing faster and hiring more employees than small businesses who stay stateside.

"Sixty-five percent of small businesses that trade say their revenue is increasing versus 46 percent of small businesses that do not trade," the report said. "Small businesses that trade are also 20 percent more likely to say they are hiring more employees." (Respondents included business owners and executive at companies with between two and 500 employees.)

2. Decreased competition

Your product and services may have to compete in a crowded market in the U.S, but you may find that you have less competition in other countries.

3. Longer product lifespan

Sales can dip for certain products domestically as Americans stop buying them or move to upgraded versions over time.

Selling a product to an overseas market can extend the life of an existing product as emerging markets seek to buy American products.

4. Easier cash-flow management

Getting paid upfront may be one of the hidden advantages of international trade.

When trading internationally, it may be a general practice to ask for payment upfront, whereas at home you may have to be more creative in managing cash flow while waiting to be paid. Expanding your business overseas could help you manage cash flow better.

5. Better risk management

One of the significant advantages of international trade is market diversification. Focusing only on the domestic market may expose you to increased risk from downturns in the economy, political factors, environmental events and other risk factors. Becoming less dependent on a single market may help you mitigate potential risks in your core market.

6. Benefiting from currency exchange

Those who add international trade to their portfolio may also benefit from currency fluctuations. For example, when the U.S. dollar is down, you may be able to export more as foreign customers benefit from the favorable currency exchange rate.

You can also benefit from currency conversion. Let's say you do business in Japan and the Japanese yen is strong against the U.S. dollar. Your company's profits from Japan will be in yen. When you convert the payments in yen against a weak dollar, that means more dollars for your American head office—a welcome boost to your bottom line. This alone could be one of the most valuable advantages of international trade.

7. Access to export financing

Another one of the advantages of international trade is that you may be able to leverage export financing.

8. Disposal of surplus goods

One of the advantages of international trade is that you may have an outlet to dispose of surplus goods that you're unable to sell in your home market.

9. Enhanced reputation

Doing business in other countries can boost your company's reputation. Successes in one country can influence success in other adjacent countries, which can raise your company's profile in your market niche. It can also help increase your company's credibility, both abroad and at home. This is one of the advantages of international trade that may be difficult to quantify and, therefore, easy to ignore.

10. Opportunity to specialize

International markets can open up avenues for a new line of service or products. It can also give you an opportunity to specialize in a different area to serve that market.

Being exposed to the realities of the world outside your home base may even spark innovations, upgrades and efficiencies for your products and services. We never know what happens when we open our minds to ideas, feedback and experiences that come from outside the boundaries of our own country.

If you're not sure whether or not you're ready to partake in the advantages of international trade, you might want to check out the resources available for you at The International Trade Administration (ITA). In addition to export education material, the site gives an export readiness assessment.

If you're in the UK, you can check out Get Help Researching Export Markets. In Canada, you can access international trade resources made available by The Canadian Trade Commissioner Service.

As customer feedback methods evolve alongside cross-channel interactions, it’s no longer enough to rely on printed invitations from your POS or EHR systems. Consumers are continuing to turn to digital touchpoints, and brands must adopt innovative engagement methods to collect feedback across the customer journey.

Based on cross-client analysis, this blog highlights the benefits of email invitations, the variety of methods available for collecting customer feedback across digital channels, and how brands can make the most of their digital invitation methods.

What are the benefits of collecting customer feedback using email surveys?

The most widely used digital collection method, email invitations provide a variety of benefits, including:

  • Higher volume of feedback: On average, clients using email invitations see a 20% increase in valid responses.
  • More representative sample: With 10% more feedback from less frequent customers than POS receipts, email invitations expand the reach + impact of your program.
  • More holistic insights: By collecting more valid feedback from a broader set of your customer base, it’s easier to make strategic improvements that impact the entire organization.

While the impact varies across industries, it’s important to note the increase in sample size and representativeness nearly always results in a drop in Overall Satisfaction (OSAT) scores (as illustrated below). Be sure to communicate early and often that the shift in scores is expected and will ultimately help inform more comprehensive improvement strategies.

How to gain advantages of a business invitation

One more thing to note: As email remains the most effective digital invitation method, brands face an uphill battle in making sure their messages stand out. Be sure you’re creating click-worthy invitations by:

  • Crafting action-oriented subject lines + succinct (but informative) messages
  • Designing emails to increase engagement + mobile optimization
  • Streamlining data capture processes with more targeted responses
  • Balancing the total volume of emails your customers receive

What additional methods are being used to collect customer feedback across digital channels?

Beyond email invites, there are a number of digital invitation methods that can broaden the scope of your XM feedback. Here are the top 3:

1. QR code: Enhance printed invitations (posters, signage, menus, etc.) with a code that can be scanned by a mobile device (Important note: though QR code usage had started to fizzle out, the method regained popularity during the pandemic as a safe option for customers wanting a contactless experience).

2. SMS text: Send either a standard invite with the link to your survey or use two-way messaging for short surveys.

3. In-app: Link out or survey within your own branded application.

Similar to email invitations, each of these methods will have various effects on your response rates and Overall Satisfaction scores. Through a cross-brand analysis, here is the impact we saw with a group of SMG clients:

How to gain advantages of a business invitation

Choosing the right invitation method is paramount for getting a healthy response rate and representative data. And the better your response rate, the bigger your data pool—which means more comprehensive insights to better inform your business decisions. Work with your experience management partner to determine which method works best for your business, research goals, and your clients.

How can brands leverage digital invitation methods to collect the richest customer feedback?

With self-serve feedback technology, brands have the ability to hyper-target their digital invitation criteria to solicit the type of feedback they’re missing. Invitations can trigger micro-surveys based on time on site, number of visitors, number of clicks, pages visited, or a combination of factors specific to the user experience.

Use the criteria that make the most sense for the type of insight you need—whether it’s holistic site feedback, input from a specific type of user or journey, or site-specific issues hindering conversion.

Designing and deploying self-service digital feedback is a powerful asset to any experience management program. With the right DIY strategy, technology, and support, organizations have more control over digital engagements—creating smarter touchpoints, more relevant interactions, and richer insights.

It’s time to modernize your customer experience management program

“Digital transformation” is no longer a looming buzzword—it’s our everyday reality. And if you aren’t prepared to deliver a digital experience that meets or exceeds customer expectations, they’ll find brands that will. To survive and thrive, you must turn on digital feedback channels, pay attention to digital experience trends, and take steps to continually improve the digital customer experience.

For more on how to advance your experience management strategy to keep pace with customer expectations, visit our digital experience education center.

When any company is coming up with a new product, the one that they want at the most is exposure. They try to publicise the event to the max so as to gain marketing benefits and increase their sales unit.

What to Write on Brand Launch Party Invitation?

  • Mention that the brand is finally launching
  • Tell everyone that it wouldn’t be possible without them
  • Make sure that everyone is present on that day
  • Don’t forget to ask for blessings from elders
  • Don’t let anyone go until the food is served

How do you Respond to Brand Launch Party Invitation?

  • Congratulate on launching a new brand
  • Mention that you are super excited about the product/service
  • Tell everyone that you are looking forward to it
  • Before you leave, don’t forget to shower them with blessings

These products need to reach out to the maximum number of people and this is why the new product launch parties are essential for brands. It is with these events, they can showcase their products to the world in a better manner.

Some of the most creative and amazing invitation wording ideas that you can use for your new Brand launch party are mentioned below-

Brand Launch Party Invitation Wording Ideas

  • It has been years of hard work and we have finally made it here. Come and join the new brand launch party on (date) and (time)
  • Innovation has been the driving force of our business from the day of its inception. We have come up with something extremely new in the market and cannot wait to show it to you. Please be there
  • It is sheer joy to be working with a R&D team that thrives to make it big everytime they are out on any project. Our new product will surely take you by surprise. COme and witness for yourself on (date).
  • It has been a complete year since the last time we had launched a new product from our brand. The wait is worth it as we come up with the most innovative (Brand name) in the market till date. We cordially invite you to join the launch party on (date).
  • We have finally made ends meet with each other! It has been quite a while since we have made all the efforts to spring this gem of a product in the market. Let’s come together and witness how it unveils for the people in (date) and at (venue)
  • Nothing feels better than being able to send out these new product launch invitation to the people who have stood by us throughout and given us honest feedback on what we make. Please come and make the event special on (date).

_This time around, we have bend the rules of gravity and have tried something that is absolutely new and fresh. Intrigued?? Come and see for yourself on the (date) and (venue). We are happy to host you always

_Happinnes is when we bring our new product out in the market and it already creates a hysteria pre-launch. Come and check out what we have in store for you this time around. We won’t let your expectations down

_Leaving everything behind, this is a new start for our (name of product) line and we are happy to have taken steps to come with nothing but the best for our customers. Here’s the date and you are invited to the launch party.

_As we inch closer to the official new product launch party, our team is all nervous on what response they will get from the people. Deep down we are confident to see a smile of astonishment on the faces of each of those who witness our new offering. Please be there!

_Plastic money is a thing of the past. What’s new ? Well, let the curtains remain closed now as we plan to pop a massive surprise on the (date) for our invitees. Make sure you reach on time for the launch.

_This invitation goes out to each and every stakeholder of (company name) in order to invite them to the brand new product launch party of (product name). Without you all, this won’t have been possible.

_Life is all about the changes and hence we have decided to change things big time now! Witness the biggest product launch of our (leader brand). Date and time attached with the envelope below.

_The event is as grand as it gets and the setup will give you hints of what we are coming up with now!! Be on the new product launch event soon or else you will miss out on the fun part. We are waiting for you to witness it.

_Keep calm and wait for just a few more hours as we move closer to the unveiling of our new product at (event) with esteemed guests arriving. You are expected to come right on time.

_It is as grand as it gets and this is why we want you to be present as we celebrate the coming of our new product on the (date). Do come to (venue) and be a part of the experience from team (company name).

_The best part about holding the new product launch party is watching people going gaga over the development and each of them loving what they see and hold. Live the party and be a part of the joy on the (date)

_We have taken a step back just to come back harder and better to our customers. Witness the grand unveiling of our new product on the (date) at (venue). We have great food and hospitality waiting for you!

_On the (date), you are cordially invited to the new product launch party of (company name). We will be honoured to have you onboard for the day and hence please be there.

_It has been quite sometime since we have all come together for a blast! Our R&D team has got a new reason for us to come together and celebrate. Cheers to the event on (date) and we arse happy to have you!

_Keep aside all your work for the day on (date) and make yourself ready to visit the grand product launch of (company name). We have only got better and bigger and hence we are inviting you for the launch

_We have great wine, great food, great music and yes a great new product for future generations! What is it? Come and see for yourself on (date) and at (venue)

_Specs have become better than they were before and hence we are confident than we were ever before! Our new product launch party is about to come on (date) and we can’t keep calm! Do come at (time).

_You have questions about our recently teased product? Get answers to all of them on the new product launch party on (date) and at (venue). Our experts are happy to answer and we are happy to host you on the day

_Every year, our product launch party is the most hyped event for the entire industry. It is no different this year, come and allow us to host you while you get to check out our brand new product before the entire world does!

_It our honour to be inviting you for our new product launch event and it is expected that you would come and make us happier! We will start our launch party at (time) and hence please be there on time.

_This is something that you really cannot ever miss out on! Come and witness the rise of a new star technology on the (date) from (company name). We will surprise you at the best!

_It is a once in a lifetime opportunity to be part of the (company name’s) new product launch event. This is your chance and hence please be there as we want you to feel the euphoria!

By OpenbusinessCouncil – February 7, 2019

How to gain advantages of a business invitation

What’s Your Competitive Advantage? 7 Strategies Businesses Can Use To Thrive

We live in a complex world. Political uncertainty, emerging disruptive technologies and socio-economic pressures all combine to create an environment where predicting, and planning for the future is one of the biggest challenges business leaders face today.

The reality is that managers actually have very little control over any factors affecting their organisation, so they need to work with complexity, rather than pretend it isn’t there. So how is it possible to build a strategy that provides a clear overall direction for a business, regardless of uncontrollable, changing circumstances?

After a 10-year research project, leading business consultants Professor Cliff Bowman and Dr Paul Raspin have identified the 7 key strategies that have allowed both new and established businesses to thrive through uncertainty. In their practical new book, What’s Your Competitive Advantage?, they provide a guide to successfully implementing and creating lasting value through each approach, with real-life case study examples, including:

  • Specialisation: The ability to focus on a single product or service group and compete through superior product performance e.g. WD40 is purchased by 4 out of 5 American households for a specialist purpose
  • Adaptive: Increasing the organisation’s ability to respond to changing circumstances and customer needs e.g. Zara only manufacture clothes where they know there is customer demand
  • Low-cost: Delivering equivalent product quality to competitors, but with a relentless focus on cost-reduction e.g. Bavaria Yachts combine
    precision engineering, automation and robotics to deliver quality yachts at significantly lower cost than its rivals
  • Innovation: Targeting those customers who are willing to pay a premium for products and services that meet their needs in novel and superior ways e.g. SpaceX’s commitment to developing re-usable rockets to reduce cost of interplanetary space travel.
  • Excellence: Embedding professionalism in the system to create continuous incremental improvements in product or service quality e.g. Lexus’ engineering project enabled the brand to go from zero presence in the luxury car market to parity with European manufacturers.
  • No frills: Focusing on serving price-sensitive customers with a stripped down alternative product or service e.g. ALDI offering just the products that price-sensitive customers value.
  • Targeting: Serving the needs of one specific market segment more effectively than less focused rivals e.g. Long Tall Sally producing clothes only for taller women, using their understanding of what it means to be a tall woman to be their first choice for fashion.

What’s Your Competitive Advantage? not only helps readers to identify what strategy would be right for a business, but also outlines the cultural, structural and systems requirements for successfully following each approach. It goes beyond the theory of business strategy to provide practical, accessible guidance on how to turn strategy into action, through leading practices that evolve as events unfold.

The Authors

Cliff Bowman is a Professor of Strategic Management at Cranfield School of Management. His research interests focus on the creation and capture of value in, complexity, dynamic capabilities, strategy processes and the development and leveraging of strategic assets. He is the author of twelve books.

Dr Paul Raspin is the founder and Managing Director of Stratevolve, a strategy consultancy that works exclusively with senior executives and management teams to identify how to gain competitive advantage and create and capture significant value. He is a senior visiting fellow at Cass Business School where he teaches strategy and finance to senior executives on the Executive MBA course.

How to gain advantages of a business invitation

What’s your competitive advantage?

  • What’s your competitive advantage?
  • By Cliff Bowman and Dr Paul Raspin
  • Out Now
  • Published by FT Publishing
  • Paperback Version: 21.99
  • ISBN: 978-1292259390

Open Business Council offers resources, Trade Finance, business advice, SME Finance and a forum and directory for businesses! Improve your business and use the best digital, financial and funding tools to grow ROI – return on investment and ROA – return on attention!

Presentation Skills Training, Author, Columnist Business Trends & Insights, Clarion Enterprises Ltd.

Summary

The internet and technology have made it much easier for businesses of all sizes to profit from the many advantages of international trade. Going international could provide your business access to a world of opportunities.

If you're looking to expand your business, have you considered the advantages of international trade?

Maybe you think it's safer to focus on trade on your home turf. But venturing out of your comfort zone to trade internationally may make your business stronger, more successful and more profitable.

Before you pass on expanding into foreign markets, consider some of these potential advantages of international trade.

1. Increased revenues

One of the top advantages of international trade is that you may be able to increase your number of potential clients. Each country you add to your list can open up a new pathway to business growth and increased revenues.

The 2016 FedEx Trade Index, a national survey of 1,004 small business leaders conducted by Morning Consult, shows that business leaders engaged in global trade say they're growing faster and hiring more employees than small businesses who stay stateside.

"Sixty-five percent of small businesses that trade say their revenue is increasing versus 46 percent of small businesses that do not trade," the report said. "Small businesses that trade are also 20 percent more likely to say they are hiring more employees." (Respondents included business owners and executive at companies with between two and 500 employees.)

2. Decreased competition

Your product and services may have to compete in a crowded market in the U.S, but you may find that you have less competition in other countries.

3. Longer product lifespan

Sales can dip for certain products domestically as Americans stop buying them or move to upgraded versions over time.

Selling a product to an overseas market can extend the life of an existing product as emerging markets seek to buy American products.

4. Easier cash-flow management

Getting paid upfront may be one of the hidden advantages of international trade.

When trading internationally, it may be a general practice to ask for payment upfront, whereas at home you may have to be more creative in managing cash flow while waiting to be paid. Expanding your business overseas could help you manage cash flow better.

5. Better risk management

One of the significant advantages of international trade is market diversification. Focusing only on the domestic market may expose you to increased risk from downturns in the economy, political factors, environmental events and other risk factors. Becoming less dependent on a single market may help you mitigate potential risks in your core market.

6. Benefiting from currency exchange

Those who add international trade to their portfolio may also benefit from currency fluctuations. For example, when the U.S. dollar is down, you may be able to export more as foreign customers benefit from the favorable currency exchange rate.

You can also benefit from currency conversion. Let's say you do business in Japan and the Japanese yen is strong against the U.S. dollar. Your company's profits from Japan will be in yen. When you convert the payments in yen against a weak dollar, that means more dollars for your American head office—a welcome boost to your bottom line. This alone could be one of the most valuable advantages of international trade.

7. Access to export financing

Another one of the advantages of international trade is that you may be able to leverage export financing.

8. Disposal of surplus goods

One of the advantages of international trade is that you may have an outlet to dispose of surplus goods that you're unable to sell in your home market.

9. Enhanced reputation

Doing business in other countries can boost your company's reputation. Successes in one country can influence success in other adjacent countries, which can raise your company's profile in your market niche. It can also help increase your company's credibility, both abroad and at home. This is one of the advantages of international trade that may be difficult to quantify and, therefore, easy to ignore.

10. Opportunity to specialize

International markets can open up avenues for a new line of service or products. It can also give you an opportunity to specialize in a different area to serve that market.

Being exposed to the realities of the world outside your home base may even spark innovations, upgrades and efficiencies for your products and services. We never know what happens when we open our minds to ideas, feedback and experiences that come from outside the boundaries of our own country.

If you're not sure whether or not you're ready to partake in the advantages of international trade, you might want to check out the resources available for you at The International Trade Administration (ITA). In addition to export education material, the site gives an export readiness assessment.

If you're in the UK, you can check out Get Help Researching Export Markets. In Canada, you can access international trade resources made available by The Canadian Trade Commissioner Service.

A Business to Business letter is a letter which gives a brief knowledge of the Business you are doing to a client or to the members of the city or town where you live in. It provides information about the company and who owns it and what are the unique features of the company. In case you are introducing business to a new client to attract them you should start with the detailed and positive information about its foundation and establishment.

It is always useful to gain new clients or customers. Customize the information of the business, the products or services offered, the business major clients and more according to whom you are sending the letter to. Also, a brochure can be included with the letter that describes the business in detail.

This letter is ideal for small businesses and self-employed individual and for those who want a simple way to gain new clients. Give your detailed address and contact number in case the client or investor or customer wants to do business with your firm. At last, thank them for spending their valuable time to read the letter. Check out the sample, tips, and template to know more.

Table of Contents

Tips to write the Business To Business Letter

  • The letter should be very formal.
  • The introduction to the business should be emphatic and attractive.
  • The details of the business should be clearly stated.
  • Ask them if they want to collaborate with your company.
  • In the end, thank them for spending the time to read the letter.

Template

Use our free Business To Business Letter to help you get started.

__________ (your name)

__________ (your designation)

__________ (your company name)

__________ (company address)

Date: __________ (Date on which the letter is written)

__________ (name of the receiver)

__________ (company name)

__________ (company address)

Subject: Business to Business Letter.

Dear _____ (Sir or Madam),

I am __________ (mention your name) and I am working as __________ (mention your designation) at __________ (mention your company name). The main purpose of writing this letter is to introduce you to our business. Our company was established in the year __________ (mention the year) and our firm duty is __________ (mention the work done by the company).

Our company has achieved many things, some of them are __________ (mention the achievements of your company). We plan to achieve many more things by collaborating with companies having a reputation like you (state the above statement if you have such an idea). So I would like you to consider our opinion. The main motto is to gain new clients like you, and I think you will be satisfied with our services. Thank You for spending your valuable time to read this letter. If you have any queries regarding this you can contact me in person; our office address is __________ (give your address), or you can contact me through telephone __________ (give your contact number). Hoping to hear a positive reply from you.

Name and Signature.

Sample Letter

Company For All,

Hi Mr. Karthick, I am Manoj working as a Manager at Suruchi Foods. The main reason for which I am writing this letter is to tell you about our company. We are a new Business in the city, and we started our work three months back. We are a Homemade food company; we cater to children and families who need perfect homemade food items instantly. Our recipes are families favourite with a company style twist. We only use organic food materials to make sure that the food we serve is good and healthy for the customers. We have delivery services and catering services for the business organizations like you.

As in your organization, you take care of providing food to your employees; I recommend you to give us a chance to supply food for your employees. As we have continental food and Chinese food the employees can have some options to select from. I assure you they will be satisfied with the food. As we are in the starting stage, you will be one of our first customers of such high value. We have attached a price list of our menu items for your ready reference. If you accept our proposal, we can negotiate in person, and I suggest you come over to our place with few of your colleagues to taste our delicious food. If you have any queries regarding this you can contact me through mobile, my mobile number is 9658741235. Hoping a positive and quick reply from you.

Email Format

The following is the Email Format that should be followed while writing a Business to Business Introduction Letter.

To: [email protected]
From: [email protected]
Subject: Business Introduction Letter.
Dear Mr./Ms/Mrs.______(Name of the recipient)

I am __________ (mention your name) and I am working as __________( mention your designation) at __________ (mention your company name). The main purpose to write this letter is to introduce you to our business. Our company was established in the year __________ (mention the year) and our firm duty is __________ (mention the work done by the company).

We have a well-established track record and have always been met with excellent customer satisfaction. We offer great service at a very competent price and have never compromised on the quality of the service we provide. We would like to offer our services to your company. There are many companies of your standards to whom we are currently providing our services. It would be an honour to serve your company, and by doing so, we can increase our market value. I can assure you that if you give us a chance, you will never regret it. Our Company will officially come to your office to meet you in person and will discuss further details. Then you can have a clear picture of the services we provide. If you have any queries regarding this mail, please feel free to ask. Hoping a positive reply from you.