Last Updated: January 28, 2021 References
This article was co-authored by Tracy Carver, Ph.D. Dr. Tracy Carver is an award-winning Licensed Psychologist based in Austin, Texas. Dr. Carver specializes in counseling for issues related to self-esteem, anxiety, depression, and psychedelic integration. She holds a BS in Psychology from Virginia Commonwealth University, an MA in Educational Psychology, and a Ph.D. in Counseling Psychology from The University of Texas at Austin. Dr. Carver also completed an internship in Clinical Psychology through Harvard University Medical School. She was voted one of the Best Mental Health Professionals in Austin for four years in a row by Austin Fit Magazine. Dr. Carver has been featured in Austin Monthly, Austin Woman Magazine, Life in Travis Heights, and KVUE (the Austin affiliate for ABC News).
There are 13 references cited in this article, which can be found at the bottom of the page.
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Admitting you need mental health treatment takes courage, but so does telling someone they should get help. Sitting by and watching your friend suffer is heart-breaking, but the thought of confronting them about their issue may be more than you think you can take. But you can do it and possibly convince your friend to seek professional help by preparing ahead of time, saying the right things, and offering support.
When is the last time someone told you, “I’m proud of you”? Not for what you’ve done or accomplished but just for being you. If you are like most people, it’s been far too long.
Those four words are some of the most encouraging words to the human ear. That’s why I whisper them to our daughter every night before she goes to sleep.
No matter what she did or didn’t do that day, no matter what she accomplished or how she acted, she will hear those four powerful words:
“I’m proud of you.”
The Power of Your Words
If you are a leader, your words are magnified. Something that seems of no consequence to you can lift a team member’s spirits or crush them. If you are a parent, this power is amplified even more.
Eugene Peterson translates a passage from the Bible (James 3) this way:
A word out of your mouth may seem of no account, but it can accomplish nearly anything—or destroy it!
Whether you are a company leader, a parent, a mentor, or someone that others look up to for any reason, your words hold immense power. That’s why it’s critical that your words build others up, not tear them down. They must be encouraging.
But what is encouragement? It might help to establish what it is…and what it isn’t.
What Encouragement is and Isn’t
Encouragement is telling others that you believe in them before they even start.
Most leaders think that encouragement is saying things like:
But that is not encouragement at all. It’s a reward. It’s what one expects after a job well done.
Encouragement, on the other hand, is telling others that you believe in them before they even start.
Offering rewards by saying “great job” is important, but it is not encouragement.
So how do you encourage others and inspire them to achieve more than than might think is possible? These six ways are a great start.
6 Ways to Encourage Others
1. Show them you care
When you take the time to learn about others, it shows that you care. This empowers and encourages them. If you are a business leader, the best way to do this is in your one-on-one meetings. If you aren’t doing one-on-ones with your team, this one-on-one meeting guide is a great start.
Take the time to learn about their family, interests, fears, challenges, and dreams. One of the single best ways to encourage others is to care about what they care about.
One of the single best ways to encourage others is to care about what they care about.
2. Tell them verbally
Take the time to tell your team, your friends, your family, and your followers that you believe in their abilities and that you are confident that they will succeed.
3. Tell them in writing
The great thing about encouraging someone in writing is that he can keep the note forever. I cannot count the number of times I’ve seen my encouraging notes in team members’ offices over the years.
Our daughter’s mirror is surrounded by notes Tara and I have written to her. She will be able to read those for a lifetime.
TIP: If you are a parent, do as Tara did and get an email address for each of your children. Our daughter, Aracelli, is only four years old, yet already has an inbox full of messages from us. She has a digital record of encouraging words.
4. Share with others
One of the best ways to encourage someone is to tell others how great he or she is. When you speak of your spouse in public, praise him. When you talk about your children, praise them.
At work, when you talk about a team member with a fellow manager, talk him up. Over time, it will create a culture of encouragement.
5. Trust them with more
When you assign responsibility to someone, even if you verbalize it, you are saying, “I trust you.” Trust conveys belief.
When you give someone responsibility, remember you are not only trusting them with the expectation of success, but you are allowing them to make mistakes. When you micromanage or try to “fix” things along the way, it is discouraging and demotivating. Give responsibility, trust the person, and get out of the way.
When you assign responsibility to someone, even if you verbalize it, you are saying, “I trust you.”
6. Help them
This might sound like the opposite of #5, but let me be clear that helping is not micromanaging or meddling. Simply ask how you can help them. It’s important for others to know that while you trust them, you are also there to help.
This goes beyond just helping with projects or tasks, though. Get involved in their personal development by offering to send them to professional training, seminars, classes, or other learning opportunities. Show them that you care about their self-improvement, not just their word.
The great thing about each of these is that they are effective in any environment. They work in the office, at home, in your peer groups, and literally everywhere.
When you show that you care, tell others that you believe in them, talk positively about them to others, trust them with important things, and help them succeed, you encourage them to believe in themselves and accomplish more than they thought possible.
Make a commitment today to practicing just one of these six ways with your team, your colleagues, your family, and others and you’ll be well on your way to being a positive influence. You’ll encourage others and build a tribe of inspired followers.
What are you doing to encourage others? What are some other ways you can offer encouragement?
Encouragement goes straight to the heart. In fact, the word itself comes from a combination of the prefix en which means “to put into” and the Latin root cor which means “heart”. Knowing what a big difference encouragement makes in your own life, what can you do to help others to take heart when the going gets tough and the way feels long?
1. Learn people’s “love languages,” the special ways they communicate and understand love. In his book, The Five Love Languages, Gary Chapman explains that not everyone’s emotional needs are met in the same way, and that it’s important to learn to adapt ourselves to their needs. The five love languages are: words of affirmation, quality time, receiving gifts, acts of service, and physical touch.
2. If an encouraging thought comes to mind, share it! Don’t let shyness hold you back. It may not have the same effect if you wait. Form a new habit: Encourage one another daily, as long as it is called “Today” (Hebrews 3:13).
3. When you introduce someone, add a few words of praise for their abilities and accomplishments. You could also share how they’ve helped you or what is the nature of your relationship. It’s encourages people to be praised in front of others.*
4. Send flowers. A surprise delivery makes any occasion or accomplishment feel more momentous, and is a tangible sign that you are thinking of someone even when they’re not around.
5. When someone is discouraged or hurting, offer specific, practical help. If you ask, “How can I help?” the person might be at a loss to answer. It’s better to ask, “Would it help if I. ” or say, “I would like to. ”
6. Send a note. Although most communication is more and more digital today, there’s still nothing like receiving a hand-written note in the mail.
7. Remind fellow Christians of the specific promises of God and characteristics of God. The Apostle Peter wrote, “I will always remind you of these things, even though you know them and are firmly established in the truth you now have.” 2 Peter 1:12
8. Let people know that you’re praying for them. Tell them what you’re praying for them. One idea is to pray specific Scriptures for individuals according to their needs. For instance, you could base a prayer for someone who is suffering on Romans 15:13: “[I pray that] the God of hope [will] fill you with all joy and peace as you trust in him, so that you may overflow with hope by the power of the Holy Spirit.”
9. Make celebration a more regular part of your relationships. Celebrate one anothers’ victories, large and small, with a note, coffee together, a special meal, a congratulatory phone call, or just a high-five!
10. Be specific when you offer words of praise; it makes your encouragement more credible and concrete: “You did a great job at. ”, “I really appreciate that you. ”, “I was really impressed when you. ”
11. Encourage other believers with a reminder of Christ’s coming. It redirects our thinking towards an eternal perspective and our ultimate deliverance from the sin and death. We who are still alive and are left will be caught up in the clouds to meet the Lord in the air. And so we will be with the Lord forever. Therefore encourage each other with these words (1 Thessalonians 5:17b-18).
12. Realize the power of presence. Just being there can be encouraging! When you’re with others, you’re telling them that they’re important. The Apostle Paul closed his letter to the church at Colossae promising to send his friend Tychius that he may encourage your hearts (Colossians 4:8b).
13. If you’re part of a church, Bible study, or fellowship, show up. Your presence encourages others that they are part of a community of faith and that they are not alone. That’s why the writer of Hebrews says, Let us not give up the habit of meeting together, as some are in the habit of doing, but let us encourage one another-and all the more as we see the Day approaching (Hebrews 10:25).
14. If someone you know is working on a large project, send them a single flower to encourage them at the beginning of the project, and a full bouquet when it’s done.
15. Use encouragement as a form of outreach. If anyone should be known for being an encourager, it should be Christians. Write a letter of appreciation to people at work, your apartment manager, your child’s teacher, or your doctor. Often when we interact with these people, we are asking for their services. Take time just to say thank you!
16. If you really want to encourage someone who gives you excellent service, write a letter of commendation to the person’s boss.
17. We could learn something from the way team athletes freely pat, touch, and high-five each other in competition. Touch is a powerful encouragement. Be sure to be sensitive in this area, though. Ask someone if you can hug them before doing so. And be careful to remain above reproach in all your relationships.
18. When you see someone making positive changes in their lives, affirm them. “You seem to have a really great attitude about. ”, “It may be that I’m just starting to take notice, but I see that you are. ”, “Do you think that you are becoming more. ”
19. Tell people how they’ve encouraged you!
Choose one or two action points on this list to encourage someone in your life today!
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Asif has been a teacher in the past, now project manager working on multiple projects. Life is a great teacher. We always learn new things.
Benefits of helping others
The question often comes to mind, why should I help others when I have everything with me and I don’t need any help from anyone. Let’s discuss this point why help should be given to others and what effects does it have on the helper.
We all know that man is a social animal. He cannot live alone forever. The maximum punishment that is given to culprits in the jail is to lock them up alone without any company. If a man is kept alone for a longer period of time, he may go insane. Therefore, this is in the very nature of man to mingle up with others members of his species.
While living together, situations arise when everyone has to depend on others for one thing or the other. It could be a small thing like requesting to pick up something or other big jobs.
If we help someone, it builds a confidence in him or her. They develop self-confidence. Self-esteem is one of the basic needs of humans. When someone is helped, particularly, without asking for it, a sense of self-realization is achieved. This will always pay back to the helper in future in one way or the other. When we help someone, it gives an inner pleasure to us because this is also human nature. It give us a sense of satisfaction that further develops to a sense of belonging, which is actually the basis of a society. Society is a group of people living together that have some sort of relationship among them. If we help someone and helps someone else, a chain reaction is started which is beneficial for the society.
‘There is always happiness in giving than receiving.’
The sense of belonging further leads to other qualities in one’s self. These include confidence, happiness, motivation, positive thinking and many other things. All these things further help you achieve your goal in life and to succeed. Helping others is thus a win-win situation in which no one loses anything. The person helped feels much better that raises your self-esteem.
No one can deny that he was never helped in life. Everyone grows up as a result of an integrated system of help developed by the society. All of us are a better stage now in life than earlier. A lot of people helped us in reaching this stage, in different forms and relations. We could not have been here without our parents, siblings, friends, relatives, colleagues and those whom we come across face to face at different times of life, though for a short time. If you think it the democratic way, you will be convinced that it is always good to help others.
Altruism is always hard to achieve but efforts need to be made for that. If you keep trying and keep thinking positively, you will definitely achieve that level.
Helping others thus has a lot of advantages. A few of them are:
- You feel good about yourself.
- A sense of belonging is establish between you and the other person. If this continues for a longer period of time, it is beneficial for society. Other people learn from this and overall a healthy society is established.
- Your small help to someone could be a small step to something big. As this whole world is now a global village, the action starts and spreads throughout the world. You feel amused because you initiated that at the very start.
- If the kindness is passed and it carries on, it continues to multiply forever. This makes the world a better place to live.
- A kind act is never forgotten. You will definitely get some reward for that, in one way or the other. Therefore, this is a kind of investment. It increases your value in society, among your peers.
- When you help, you facilitate encouragement. If a person is experiencing hard time in his life, showing love and behaving kindly with him can really uplift that person from that situation.
- If you help others, it will be an example for your family, children and friends. They will learn from that. Thus, you are playing your positive role in society that is expected from you.
- Many people just need a start to do something good. You can be the first step for them.
- It always has a positive impact on your health. Once you start giving, you will develop a habit and then it will continue and you will feel happy and healthy.
- Helping others is the easiest thing to do for others. This will always make a difference for you.
- It is a great way of thanking God for the blessings that you have but others don’t.
- By helping, you develop selflessness and that is a great virtue. It will change your thinking all the way and will make you a remarkable human being.
These are the reasons we should always help others as much as we can. Even meeting people with a pleasant smile on the face is a great help. It might help others recover from a bad mood. Moreover, this is the best way to thank Almighty God for the blessings that we have but others don’t.
There is one big secret to getting people to talk in an online community, ask them about themselves – not about your products.
If you scan a few active communities, you will notice most conversations are similar. People talking about the same things, just in different topics. You should copy the best types of conversations for your own community.
If you are struggling to get people to talk, try one of these approaches.
- Ask them generically about themselves. By far the best way to get people to talk is to ask them a question about themselves. People are inherently self-interested. We love to talk about ourselves. e.g. What’s your average day like?
- Ask about likes/dislikes. Ask people to name things they like or dislike. e.g.What is your favourite single-origin coffee bean?. Asking for top 10 or worst 10 always works well too. We enjoy talking about things we like/dislike – it helps us identify friends in a group.
- Get people to agree/re-affirmation their beliefs. Start a topic about what people already believe. What brings your group together and re-affirm it. Give people good opportunities to reaffirm their self beliefs. e.g.The best thing about the Mac is…
- Discuss seasonal stories. Try to keep the news story remotely connected to your industry. e.g. What do you think Obama’s banking regulations mean for our company/industry/town?
- Anxieties. We like to talk about things we’re afraid of. These are often the best source of invaluable content. Many are scared to ask dumb questions, so you ask them. e.g. First handgun purchase or What advice would you give to a newcomer…?
- Ask for advice. Ask people for advice about a topic many will have a good level of expertise in. Advice that will benefit the entire community. e.g.What do you look for in a model’s portfolio? You can also ask super-technical questions here too.
- BREAKING News/Gossip. Like seasonal but related to your industry. Break the latest news in a discussable manner. e.g. I just heard….
- Reminisce. Everyone loves the nostalgia of reminiscing. Old timers will especially love it. Don’t you miss….?
- Aspirations. People talk about their aspirations a lot. e.g. What do you hope will happen to…
If you’re a brand, then it’s possible to slip your products in to this framework. But don’t rush it. Take your time and ensure your community members are talking to each other before bringing any of your own products.
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‘Therefore encourageВ one another and build each other up, just as in fact you are doing’ (1 Thessalonians 5:11).
Are we continually building people up and encouraging them? I like to think I am but the truth is that while I often have kind and appreciative thoughts about the people around me, I don’t always share them. What about you?
I went to the funeral of a great friend’s mother the other day вЂ“ a wonderful lady who I had got to know over many weekends spent at her home. After the service there were hundreds of us discussing her many great qualities and sharing with each other the positive impact she had on us. I wonder how many of us told her those same things when she was alive?
We don’t have to wait until someone has died to share our appreciation of them. They might need to hear our encouraging words today! Encouraging words can bring life, courage, hope and truth to the recipient. Even better вЂ“ encouraging words inspired through the Holy Spirit can help people catch a glimpse of how God sees them and that can be amazingly powerful and life transforming.
Relationship researcher Dr John Gottman suggests that in healthy relationships there will be at least five positive interactions for every one negative one. That means if we ever criticise people or give negative feedback, we need to be at least five times as good at encouraging and speaking positively.
Giving encouragement doesn’t have to be difficult, time consuming or intense. The best encouragement is heart-felt, sincere and specific. It doesn’t have to be long-winded or complicated вЂ“ sometimes a simple word given at just the right time is all that is needed.
So, whom could you encourage today? Here are seven suggestions of ways you could get started. There are plenty of other ways to encourage but these are all things I’m trying to put into practice this week.
1. Use birthdays to encourage people.В Last week was my birthday. I had breakfast with nine women from church and towards the end one of my friends suggested that each person took turns encouraging me. I had no idea that she was going to do that and to start with I was rather embarrassed. But one by one they went round and spoke positively about what they saw in me. I was really touched by their kind comments and it made a huge difference to my week.
Birthdays are a great moment to stop and show our appreciation to people. We can let them know why they are special to us and describe all that we love about them. We can explain the impact they have on us and list their positive characteristics. We can thank them for who they are and all that they do.
2. Write a handwritten card to close friends or family.В Sometimes it is the people closest to us that we find hardest to encourage. Perhaps we believe that they know how we feel but it is always good to stop and remind them.
Handwritten letters or cards are a great way to let people know how we feel. They are a visual reminder that can be re-read when the person needs building up. Once a week why not think of one person that means a lot to you? Then buy them or make them a card that reminds you of them and write some encouraging words inside.
3. Notice strangers.В Does the check-out girl, the school receptionist or your car mechanic need a word of encouragement today? If someone gives you a great smile, treats someone kindly, demonstrates great service or does something positive вЂ“ however small – let them know. It might just make their day.
4. Celebrate people at work.В Whatever your position at work, take time to encourage others. Work places aren’t always the most encouraging places but you can make a real difference with your positive words. Let your colleagues know what you appreciate about them and praise them when they do a good job. Even better, encourage them or build them up in front of others.
5. Choose someone at church to bless.В Sunday services can be difficult times for many people. Look around and see if there is one person who could benefit from an encouraging word. Thank them for who they are and what they do. By noticing someone and expressing what we appreciate about them we are letting them know that they matter.
6. Use social media to build people up.В It might not be the most obvious place for encouragement but it can be a great place to give positive feedback. Whether people seem to be celebrating or struggling in a post, take time to encourage them.
This week, spurred on by the encouraging words spoken to me, I asked if any of my Facebook friends needed a word of encouragement. For anyone who said ‘Yes’ I left a reply letting them know what I appreciated about them.
7. Ask God to use you to encourage someone each day.В The greatest words of encouragement are the ones inspired by the Holy Spirit. Why not ask God to give you words, encouragements, verses, pictures, or impressions to share with people?
I recently attended a morning conference. The speaker runs a major Christian organisation and he was speaking to us on Kingdom living and encouraging us in the prophetic. He told us that as he was driving to the conference he had asked God if there was anyone he needed to share with that day. God promptly showed him a picture of a woman’s face that he was to speak to. Imagine my surprise when he told everyone there that the woman was me!
He spoke the words that he felt God had given him and I felt both touched and inspired. They were words I really needed to hear and were like water to a thirsty traveller in the desert.
After a week of being amazingly encouraged, I’m now more determined than ever to encourage others. Will you join me?
Setting goals can be beneficial for many older adults.
Author’s Note: The following is an excerpt from my book: “How to Communicate Effectively with Seniors”.
The post-World War II Baby Boomer Generation (born 1946-1964) is reaching their senior years in ever-growing numbers, and representing an increasingly larger segment of the population. Higher standards of living and medical advancements are extending life expectancies in many countries to well above the age of 80.
Caring for and having successful relationships with older adults often require unique interpersonal skills and strategies. Below are five ways to encourage and motivate older adults.
1. Encourage Few and Manageable Goals
Primary Needs Fulfilled: Independence, Relevance.
Secondary Needs Fulfilled: Companionship, Security.
Young people and adults in their prime are frequently reminded to set and accomplish goals. Goals can be beneficial for many older adults as well. Being goal-oriented can instill motivation, a sense of purpose, and pride in accomplishment. In the cases of seniors, create few and manageable goals daily, be it doing ten stretches, completing a small craft project, or something as simple as finishing a cup of juice. Facilitate and assist along the way. Offer encouragement with each baby step, and compliment when the task is complete. Being acknowledged for completing a seemingly simple task (to us) can sometimes make a senior’s day!
2. Encourage Affirming Self-Identify
Primary Needs Fulfilled: Relevance.
Secondary Needs Fulfilled: Companionship, Emotional Security.
“Many, many elderly have such fascinating life stories. If only someone would listen.”
It may be hard for some to imagine, but every older adult was at one time young, and likely full of energy, passions, ambitions, and dreams. Their younger days, if you care to ask them, were often full of adventures, romances, and many other tales from their book of life. Many, if you only care to learn, would be happy to share stories with you, show you pictures and objects, and reminisce in the glories of their past.
If the older adult lives away from her or his own home, such as at a long-term care facility, surround the living environment of the senior with positive memory anchors such as photos, postcards, posters, artifacts, fragrances, music, movies, trophies, honors, and awards, etc. Let these items increase the richness of the older adult’s living environment, and serve as easy conversation topics. If you’re a family member, with each visit bring one or two items that may help the older adult evoke pride or fond memories from the past. Ask questions, and listen to the tales.
Encouraging an older adult to construct her or his biography by articulating an oral and/or written history is a wonderful form of psychological resourcing which keeps the elderly cognitively, emotionally and socially active. It enhances self-esteem and uplifts the spirit. As you listen to the stories, ask questions to deepen the rich and vivid details of their recollections. Watch her face light up and her smile widen as she shares her tale.
3. Encourage Technologies
Primary Needs Fulfilled: Companionship, Relevance.
Secondary Needs Fulfilled: Independence, Security.
The internet and social networking are wonderful opportunities for older adults. More and more seniors are connecting with family and friends via technology. Family and friends, in turn, often find such connections convenient and less stressful. In addition to social benefits, on-line connections also provide regular chances for family and friends to “check in” on the seniors’ physical, mental, and emotional well-being that would otherwise not be possible. Connecting on the internet does not replace the physical intimacy and emotional closeness that may come with face to face interactions. However, many older adults would feel much more alone without social networking. Studies show that social networking platforms that were once populated primarily by young people are now increasingly embraced by older adults.
4. Encourage the Feeling of Usefulness
Primary Needs Fulfilled: Relevance, Independence.
Secondary Needs Fulfilled: Companionship, Security.
Many cognitively active older adults want to feel a sense of usefulness, even if their physical functions are limited. Identify and introduce conversational topics or tasks where the senior can feel wanted and needed. For example:
- Ask them for advice on practical as well as important life matters. Converse with them like they’re mentors.
- Ask for their opinions on certain decisions you need to make.
- Introduce manageable projects or tasks for them to be in charge of where they’ll feel a sense of accomplishment.
5. Encourage Adaptive, Flexible Coping skills
Primary Needs Fulfilled: Independence, Security.
Secondary Needs Fulfilled: Relevance.
As an older adult experiences increased cognitive and/or physical limitation, facilitate various types of coping skills to help the senior adjust with dignity. These can include:
- Fewer but workable goals as previously mentioned.
- Divide and conquer: break tasks down into baby steps that are more manageable.
- Assist the senior in identifying more realistic goals.
- Assist the senior in selecting alternative means to accomplishing goals.
- Allowing the senior to do what she’s able, while helping just enough to complete a goal.
For more tips on how to communicate effectively with aging adults, including those who may be difficult to deal with, see my book, “How to Communicate Effectively with Seniors” and “How to Communicate Effectively with Highly Sensitive People”.
Starting and growing a small business is not a walk in the park. It is one of the tiresome jobs you have to encounter before you start reaping profits. Mostly, the success of your business will depend on the inputs you make. There is a lot you need to do that will see your business successful.
For those who leave their 9-5 daily grind to start a business, success doesn’t come overnight. There are several inputs which when done correctly, will see your business thrive within a short period. Here are some tips to make your business grow fast.
Embrace Information Technology
Almost everything nowadays is being controlled by technology. You can use technology to alleviate your business from a small startup to a larger company. Technology provides versatility and efficiency, enabling you to do some tasks, including marketing fast and accurately. As stated at networklondon.co.uk/small-business-it-support/, IT support for small businesses will help you reduce operation costs, improve productivity, and increase reliability. You can use technology in production, marketing, finances, customer service, mobile service, and telecommunication.
Besides including technology in your operations, you have to find the right company to manage your IT needs. This will ensure your business continues to perform as expected and that there are no breakdowns or downtimes that will affect your daily operations.
Understand your customers’ needs
Clients are the prominent people in focus when running a business. Without them, you might not sell and grow your business. It is essential to be attentive to your client’s needs to fulfill them promptly. How can one effectively identify their client needs? One way of doing so is through surveys and research.
It would be best to invite your clients to give honest feedback concerning your products and services. When you do so, it gives you a chance to implement your ideas, thus satisfying many in your business. Satisfying your clients has many benefits, including referring your business and products to family and friends. This will attract a huge customer base, more profits, and more growth.
Starting a business has many challenges, including attracting the right customers to buy your products. It is essential to encourage and retain the right clients to buy from your business and make it grow. This means you have to create customer loyalty. In this competitive market, it isn’t easy to make a client stick with you. Never feel complacent about having more clients than your competitors. You might wake up one morning and find them all gone.
It is crucial to incorporate proper mechanisms that will make your clients stay loyal to your business. Some of these ideas include providing discounts, loyalty programs, and offering promotions to loyal clients. Ensure that your current clients are satisfied before going a step further to look for new ones. When you satisfy clients, they will even help you market your business by conducting referrals.
Make use of the social media
While embracing technology, you shouldn’t forget to maximize your social media accounts to market your business. Social media, a cheaper yet powerful tool, helps you reach thousands of clients on one account. When used effectively, it will help your business stay relevant while increasing its customer base.
How do you make social media sites effective for your business? After creating your social media accounts, you have to be active and engage with your audience. Ensure you remain relevant. Engage with your audience while reading their comments on what they need and how you can improve your services. Through social media, you will also understand your clients’ behavior, thus giving you tips on satisfying their needs.
Attend networking events
Do you want to grow your business? Interact with other business partners to help you do so. When you find chances to join networking events, you should embrace it with both hands since you will get business. Ensure you build your relationship with other people, who will, in turn, help you market and grow your business. Unfortunately, many business people neglect this, making them fail to grow their business.
There are many benefits you can reap from networking. Besides helping to advertise your business, it also helps you get business partners and employees to help you grow your business. Next time you hear a networking event, do not assume you will waste your time there. There are unlimited opportunities you can get by just attending.
There are many ways you can adopt and help your small business grow. The ones listed above are few but mighty in growing a small business. However, before adopting any tip, ensure to try and see if it works for your business. You can also combine more than one tip to ensure your business grows and reaches many people.