How to creatively use business cards for marketing your small business

How to creatively use business cards for marketing your small business

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Despite its relatively small size, a business card can be critical to the development of your small business. As business cards are often handed to prospects and customers, they can be a highly personalized form of marketing. Their multiple design options also provide numerous opportunities to promote your business in a creative manner.

First Impression

As business cards are part of an introduction, they are important for making a favorable first impression. An attractive, eye-catching business card with all the relevant contact information can capture the attention of your prospect and help you remain in her memory well after your initial meeting. Business cards can also enhance credibility, as they can create a sense of professionalism and legitimacy for your business.

Low Cost

Business cards are relatively inexpensive, making them a cost-effective marketing tool for small businesses on a tight budget. A local printing company can often produce hundreds of business cards for just a few dollars, and the abundance of online printing companies makes it easy to shop around to find the best deals. If you or a friend or family member possesses graphic design skills, you can even create and produce your own cards with the aid of an online business card program, which can further reduce your costs.

Portability

Business cards can go wherever you go, making them an essential mobile marketing tool if your business requires you to travel frequently. If you often attend industry trade shows or business conventions, for instance, business cards can facilitate the process of establishing and maintaining contacts that can lead to future business opportunities. By keeping a stack of business cards with you at all times, you have the opportunity to continuously market your business to everyone you meet.

Building Your Brand

Business cards can help you establish your brand, which makes your company more easily identifiable. By including your company’s logo and advertising slogan on your card, for instance, you help to reinforce your brand with everyone who views your card. According to Nathan Ross Martin, president of NRM Creative Marketing in Atlanta, a common mistake that many companies make is that the design chosen for a business card differs from or fails to effectively incorporate the company’s brand.

Every day we hand out a tiny brochure about our businesses without even realizing it. Look at the stacks on your desk, the deck in your drawer or the stash in your wallet. Business cards, in all sizes, shapes and colors, are everywhere. And yet, while we all understand that a business card is a necessity, we often fail to see it as a marketing opportunity.

It’s time to start seeing that little slip of paper for what it is: the best opportunity you have to market yourself or your business to a targeted and captive audience. After all, you chose to hand it to that person for a reason.

Here are seven ways to spiff up your business card so that it collects sales, rather than dust:

1. Give your card a purpose. And we’re not just talking communication. Cards that multi-task will be seen far more frequently than your average business card. Turn it into a bookmark, an event ticket, a note card, scratch card or sticker. Make it a conversation piece and your business will automatically become a part of the conversation.

2. Track it. Include a QR code or SKU on your business card, and whenever you hand it out, give the recipient an incentive like discounts or coupons for checking out your site. This way, you’ll be able to track the rate at which your card compels people to action. If the current design and incentive doesn’t work, you can always try another.

3. Challenge people. Surprise people with a fun fact or figure on your business card. Think about a Trivial-Pursuit-style question or piece of trivia that applies to your business. For example, adding a simple fact — “You’re more likely to survive a plane crash than click on a banner ad” — could spur a conversation about new marketing channels and strategies, with business owners frustrated by their existing marketing efforts. Engage and amuse people when they read your card and your business will stand out.

4. Add credibility with testimonials. Customers relate to other customers. Because of that, testimonials speak volumes. Consider adding a brief quote or link to a quote on the back of your business card. It’s a great way to use valuable space that otherwise goes to waste.

5. Support a cause. Social impact and business go hand-in-hand these days. Let people know about causes that drive you. Use your card as a vehicle to make a difference, and recipients will gain a better understanding of what drives you as a person and a professional. For example, you can include: “Proud supporters of Feeding America.”

6. Put a face to the name. Consider putting your photo on your card so that people can continue to put a face to your name long after they’ve met you. A photo not only adds to the familiarity of your company’s brand and increases your likeability factor, but paints a picture of you as a person. It also makes you easily recognizable from your competition.

7. Make the handoff memorable. The physical act of exchanging your card can be more valuable than the card itself. Use it as a conversation starter to better understand where the person’s needs, interests or hobbies lie. As you hand out your card, mention when you will follow up and also reinforce a message about the value of your business.

As a business owner, you may find yourself wondering which marketing tactics are going to be best for your business. There are many to choose from and the selection process can be frustrating and arduous. However, there are some marketing techniques that are effective at reaching your sales prospects, business partners, and vendors, regardless of the type of business you run.

That money-making marketing technique is eCards for Business. ECards are a phenomenal form of marketing that have countless benefits and few, if any, drawbacks.

As a business owner, you know how important it is to keep in touch with everyone who keeps your business running. But because there are only so many hours in a day, crafting personalized emails, making phone calls, and even texting or instant messaging can be impossible to get to. And with what is most likely years of effort invested in building your network, the last thing you want is to lose contacts due to a lack of communication or effort.

There has to be a solution, right? As a matter of fact there is, and it’s a service called eCards. Traditional greeting cards that are printed and sent through the mail involve a great deal of work and have become all but obsolete. ECards however, are quite the opposite. Read on for more information about the many benefits of this digital alternative and how eCards can be a highly effective marketing tool for you and your business.

eCards Are Widely Available And Easily Accessible

One of the best things about eCards is that they are so widely available. There are a myriad of websites and companies that offer free eCards that you can quickly and easily customize with your own message, greeting, and signature. Some companies even go one step further and allow you to create and design your own greeting cards.

The eCards are especially easy to access thanks to optimization functions for smartphones, tablets, and other portable devices with access to the internet. A link is sent to your contacts via email, social media, or text, and all they have to do is click the invitation eCard created on your behalf. Most people, especially those in business, check their email dozens of times throughout the day and aren’t likely to miss a personalized eCard from you.

eCards Are Ideal For Everyday Occasions

ECards are also a great casual way to check in with and say hello to your business contacts and customers. They can help bring your clients’ and leads’ attention to your promotions as well as inform your targets of any products or services new to your business arsenal.

Everyday occasions are best served with such an inexpensive form of marketing. However, major milestones or events in a contact’s life would be best served by more formal communication, such as an actual paper greeting card or a simple phone call.

A Final Note: Keep Legalities In Mind

Don’t forget that when it comes to sending out mass emails, you need to be sure that you know the laws governing spam and e-mail campaigns. Every country, and even every state (within a given country) may have different laws and regulations regarding how frequently you can attempt to contact people, and whom you can and cannot send those mass e-mails and eCards to. Ensure your eCards for Business are both well-received and legal by learning the laws regarding compliance. But with all of this in mind, you can see how eCards can become an integral part of your marketing campaign and efforts.

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How to creatively use business cards for marketing your small business

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Schedule a call with one of our Pronto Experts and learn how we can secure your website so you can focus on your business.

Holiday eCards

Send holiday greetings and warm wished to your clients, partners and prospects.

Are you searching for Best Business Card Ideas?

Depending upon your clientele, you will know whether a professional event card design is right for you. When you perform with a professional graphic designer to create the ultimate business card, you can use our further for matter card design. [Sources: 0, 2]

How to creatively use business cards for marketing your small business

If you’re designing your issue card, take a look at the later examples of event card inspiration. If you have too obscure a matter card design, try to tally it out by having primary colors upon the put in the works to of your business cards. Here are 30 thing card designs that allow you plenty of inspiration to Make your own cool situation card. [Sources: 0, 6, 8]

We’ve got great quantity of Best Business Card Ideas

If you desire to make your own thing cards and need creative issue card ideas, here are our best 2019 business card design ideas once templates, examples, Envato elements and supplementary resources from across the web. I hope these concern card designs and ideas will make you as fired up as doable about how to make your totally own issue card. We have provided you later than many creative situation card designs and many situation card ideas. [Sources: 0, 5]

How to creatively use business cards for marketing your small business

Print two types of business cards, one suitable design at a low price, and use them for mailing and contactless marketing, and subsequently retouch the second card following a premium design at the top for customer calls that you will hand out in person. You can design your own thing card or use a template, and the cost will be much cheaper. [Sources: 0, 4]

How to creatively use business cards for marketing your small business

For me, a well-designed issue card is one that tells you who the company is without reading the Good print. A great business card design, like any supplementary project, is nearly typography, hierarchy and structure. Those who design concern cards know that situation cards provide the first reveal and are the within satisfactory limits for the settle of the branding material. [Sources: 4, 10]

How to creatively use business cards for marketing your small business

As the proverb goes, if it’s not broken, don’t fix it, and the same goes for the design of matter cards. It can be interesting to give all with colours, patterns and graphic materials to make your card memorable, but if any of it works in your favour, go incite to basics and Make proven situation card designs that have worked for hundreds of years. [Sources: 7]

This 3D Letterpress Business Card Design from The Furniture Company is an example of how to make your Business Card interactive and appealing. If you are looking for more ideas for stamped 3D situation cards, this will meet the expense of you much needed inspiration. [Sources: 1]

Bright, vibrant colors and attractive geometric elements include to create minimalist situation card designs that are perfect for budding graphic designers and artists. The advantage of this aesthetic is its feat to make you smile. So if your situation is fun and exciting and you desire to spend a nice day, a thing card design in imitation of this style that connects once fun-loving customers is exactly what you are looking for. This environmentally kind Kraft Paper event card design, for example, is characterized by a clean, minimalist and natural look. [Sources: 1, 3]

How to creatively use business cards for marketing your small business

Use slanting lines in your photography and concern card design to add engagement to your matter card. Other ways to use creative images in matter card designs put in using images and illustrations to law what you’re about. Use abstract designs in a variety of colors, such as blue, to Make an glamorous personal matter card. [Sources: 0, 4]

This easy and working punched business card attracted the attention of Sergei Melissen’s e-commerce design company. A simple perfect print effect is a extraordinary way to push this fitness center business card intended by Leo Burnett in Dubai. An uber-cool situation card from New York start-up Pop Grub and British design supreme Hype Slippers. [Sources: 8]

We terminate this post later his dreamy matter card design behind some good and glamorous wallpapers. Illustrator and graphic designer Katsy Garcia develops a simple but operational business card concept for his personal branding. Designed by a professional photographer, this gold foil concern card is a great example of how to swell pattern, texture and simplicity. [Sources: 0, 11]

How to creatively use business cards for marketing your small business

Let’s accept a see at some business card ideas from graphic designers that complement functionality as soon as exquisite designs. Envato Elements has a big library of professional situation card design ideas to choose from. You gain plenty of inspiration for attainable designs, and you can even Make your own event card designs and dummies using a pardon visual content commencement tool called Visme. [Sources: 1, 3, 5]

How to creatively use business cards for marketing your small business

A creative and unique situation card design idea is worthless if there is a typo in your URL that prevents you from mammal found. The best ideas for situation cards consist of small variations of time-honored formats. As you build your brand, the idea should be sound and reliable, so you’ll desire to focus upon simple thing card design ideas that move a lot of frills. [Sources: 5]
How to creatively use business cards for marketing your small business

To inspire you upon this front, we’ve compiled a list of the 19 best business card design agencies and designers in the event world. From elaborate to simple, these issue card ideas are sure to inspire your next-door business card redesign. Business card design is a useful tool for product samples, funny little toys and others who direct to narrowing out that the person on the card stands out on zenith of just declare and address. [Sources: 9, 11]

How to creatively use business cards for marketing your small business

How to creatively use business cards for marketing your small businessWe’ve researched and read countless amounts of tips on how to get your business cards seen. With so much information at our disposal, it’s no wonder we don’t know where to start.

Here is a small compilation of all the very cool ways of distributing your business cards.

1. Drop it Like it’s Hot

Don’t just hand your cards out – DROP THEM! Living in a major city like New York, San Francisco, or San Jose, you have an advantage. With millions of people walking through these city streets and riding on public transportation, you have a HUGE marketing hub at your disposal. So, when you’re taking that subway or bus and manage to get a seat, drop your card on the seat. When you get up, the person next to you will take a peek at what’s been left behind.

2. Can I Pencil You In?

Get your business card on a pen. Next time you are at a bank – whether using the ATM or a teller – use your own pen. But don’t take it with you. People love pens, and when they see one just laying there, they’ll want to keep it. Then every time they go to grab a pen, they’ll be reminded of your business.

3. Check Please ✔️

We all go out to eat so often, why not make your credit or debit card do double duty, by getting it branded for your business. Every time you go to pay the check, individuals will get sight of your business. Those who are interested may even ask you for further details or your business card.

4. Uber Anyone?

Next time you need to grab an Uber or taxi, drop your business card in the seat. Drivers usually don’t clean their cars out until the end of their shift – so your card will be sitting pretty for a while.

5. Checking Out

People tend to be bored when they are waiting in a checkout line. They will start to look around for things to look at – hence why they place the magazines here. Leave your cards in a little stack so people will be tempted to grab one.

6. Don’t Leave Home Without Them

Never leave home without them. You’ll be surprised who you may run into. Before walking out the door, make sure your business cards are part of your stepping out checklist. Any chance encounter could turn into a business deal, so always be prepared.

How to creatively use business cards for marketing your small business

7. Pay Your Bills

I know, I know. Most people pay their bills now online, but if you are the exception and you still mail in those checks, why not include your business logo and slogan on your checks. Paper bills contain advertisements, so counter-advertise your business when they open up the envelope. The person who opens your envelope might just need the services and products that you’re providing.

8. Play Nice in the Sandbox

Whenever you give out a business card, ask for one in return. Not only is this considered business card etiquette but it can make the person feel important. Also, take a minute to look at it in front of the person, as is with human nature, they’ll reciprocate.

9. “To Thy Friend Be True”

Give the cards to anyone who will take them. Friends, family members, your local shops that have known you for years. If they love you, they’ll be walking billboards and free advertisement. People love to help and feel like they are a part of something. Anytime someone mentions a service they need that you provide, they will instantly think of you and jump at the chance to give out your cards.

10. Fasten Your Seat Belts

Airports are one of the biggest marketing hubs to promote your business. People are usually looking for something to read or do, at times, work on their own businesses, writing emails, etc. You can “drop” your card at waiting areas, the food court, magazine newsstand, and many more. This is free and easy marketing. You can also network with anyone and give your cards out to people. While they wait, they may want to learn about what you do!

Do you have a unique way of distributing your business cards? Drop us a note, we’d love to hear from you!

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Interior Designer, Event Planner, and a Marketing Director for Gsting Labs all wrapped into one! Khloe Gadson started her company, KG STYLE DESIGNS with not only her love of interior design and event planning but her love for affordability. Growing up, she always wanted to have the best things for her home but they were always so expensive. After knowing that her neighbor had redone her apartment at an expensive cost of 10k, she sought out to start a company that caters to those who don’t have $10,000 to throw around. Khloe works with contractors and other companies to not only bring exceptional design but affordable design too.

How to creatively use business cards for marketing your small businessQR codes for marketing QR codes are gaining in popularity. Initially used for vehicle manufacturing purpose, QR codes are now widely used in many industries, including the mobile phone industry as mobile tagging and in newspaper publications as IDs.

Not only off line, QR codes can now be found online – on Facebook, MySpace, and other sites (including Noobpreneur.com – please scroll down to this page’s footer to discover our QR code.)

In functionality, QR codes are no longer used as tags or IDs – they can also be used for your small business marketing campaign. All you need is creativity and execution.

But first thing first – what is QR code?

What are QR codes? How to create, read or use it?

A QR (Quick Response) code is a two-dimensional barcode intended to allow its content to be decoded at high speed. Commonly used in Japan, the QR codes went worldwide today (read on Wikipedia for more info on QR code.)

Any data can be stored in a QR: Contact details, URLs, texts, etc. – even your company logo. It’s better than the traditional barcode (one dimensional,) hence more data storage capacity. To get an idea on how the QR code can store data, you might want to try creating a QR code for free on Kaywa.

Just like the traditional barcodes, to read QR codes you need a QR code scanner. Many mobile phone manufacturers today have a built-in QR code scanner, such as Google Android-powered phones. For a complete list of QR readers, you can visit this page.

How to use QR codes for your marketing purposes

To see how powerful QR codes are for your small business marketing campaign, check out this video that pretty much describing how marketing is done via QR codes in Japan (the ads are promoting Disney):

In addition, I have just read this very useful article about creative ways to use QR codes for your marketing purposes. Here are my top 5 from the article:

1. Scavenger hunts

As fun as scavenger hunts can be, destination marketing is a good way to use QR codes. QR codes can recommend visitors to visit certain places.

2. Special promo, discounts and giveaways

If you are, for example, targeting the smartphone users, you can create QR codes containing your business special offers. The QR codes then can be buzzed around the web via social media or be included in your advertisement.

3. Print QR codes on t-shirts

Related to no.2, you can have a huge QR code printed on a t-shirt, and have your staffs to wear the t-shirts in business expos. You can also print a QR code on your own t-shirt to promote your causes, projects, blogs, etc. – the possibilities are endless.

4. Print QR codes on labels

Are you manufacturing a product? Why don’t you add a QR code on the label of your product, i.e. a QR code on a wine bottle that will point to the locations to learn more about the wine, the vineyard, etc.

5. QR codes on business cards

Perhaps not as creative as the others, but QR codes on business cards reduce the urge to put too much information into the business card, delivered in tiny fonts.

Are you using QR codes? If so, do you have any creative uses of your QR codes you would like to share with our readers? Please share yours by commenting on this article.

Are you searching for Best Business Card Ideas?

Depending upon your clientele, you will know whether a professional event card design is right for you. When you perform with a professional graphic designer to create the ultimate business card, you can use our further for matter card design. [Sources: 0, 2]

How to creatively use business cards for marketing your small business

If you’re designing your issue card, take a look at the later examples of event card inspiration. If you have too obscure a matter card design, try to tally it out by having primary colors upon the put in the works to of your business cards. Here are 30 thing card designs that allow you plenty of inspiration to Make your own cool situation card. [Sources: 0, 6, 8]

We’ve got great quantity of Best Business Card Ideas

If you desire to make your own thing cards and need creative issue card ideas, here are our best 2019 business card design ideas once templates, examples, Envato elements and supplementary resources from across the web. I hope these concern card designs and ideas will make you as fired up as doable about how to make your totally own issue card. We have provided you later than many creative situation card designs and many situation card ideas. [Sources: 0, 5]

How to creatively use business cards for marketing your small business

Print two types of business cards, one suitable design at a low price, and use them for mailing and contactless marketing, and subsequently retouch the second card following a premium design at the top for customer calls that you will hand out in person. You can design your own thing card or use a template, and the cost will be much cheaper. [Sources: 0, 4]

How to creatively use business cards for marketing your small business

For me, a well-designed issue card is one that tells you who the company is without reading the Good print. A great business card design, like any supplementary project, is nearly typography, hierarchy and structure. Those who design concern cards know that situation cards provide the first reveal and are the within satisfactory limits for the settle of the branding material. [Sources: 4, 10]

How to creatively use business cards for marketing your small business

As the proverb goes, if it’s not broken, don’t fix it, and the same goes for the design of matter cards. It can be interesting to give all with colours, patterns and graphic materials to make your card memorable, but if any of it works in your favour, go incite to basics and Make proven situation card designs that have worked for hundreds of years. [Sources: 7]

This 3D Letterpress Business Card Design from The Furniture Company is an example of how to make your Business Card interactive and appealing. If you are looking for more ideas for stamped 3D situation cards, this will meet the expense of you much needed inspiration. [Sources: 1]

Bright, vibrant colors and attractive geometric elements include to create minimalist situation card designs that are perfect for budding graphic designers and artists. The advantage of this aesthetic is its feat to make you smile. So if your situation is fun and exciting and you desire to spend a nice day, a thing card design in imitation of this style that connects once fun-loving customers is exactly what you are looking for. This environmentally kind Kraft Paper event card design, for example, is characterized by a clean, minimalist and natural look. [Sources: 1, 3]

How to creatively use business cards for marketing your small business

Use slanting lines in your photography and concern card design to add engagement to your matter card. Other ways to use creative images in matter card designs put in using images and illustrations to law what you’re about. Use abstract designs in a variety of colors, such as blue, to Make an glamorous personal matter card. [Sources: 0, 4]

This easy and working punched business card attracted the attention of Sergei Melissen’s e-commerce design company. A simple perfect print effect is a extraordinary way to push this fitness center business card intended by Leo Burnett in Dubai. An uber-cool situation card from New York start-up Pop Grub and British design supreme Hype Slippers. [Sources: 8]

We terminate this post later his dreamy matter card design behind some good and glamorous wallpapers. Illustrator and graphic designer Katsy Garcia develops a simple but operational business card concept for his personal branding. Designed by a professional photographer, this gold foil concern card is a great example of how to swell pattern, texture and simplicity. [Sources: 0, 11]

How to creatively use business cards for marketing your small business

Let’s accept a see at some business card ideas from graphic designers that complement functionality as soon as exquisite designs. Envato Elements has a big library of professional situation card design ideas to choose from. You gain plenty of inspiration for attainable designs, and you can even Make your own event card designs and dummies using a pardon visual content commencement tool called Visme. [Sources: 1, 3, 5]

How to creatively use business cards for marketing your small business

A creative and unique situation card design idea is worthless if there is a typo in your URL that prevents you from mammal found. The best ideas for situation cards consist of small variations of time-honored formats. As you build your brand, the idea should be sound and reliable, so you’ll desire to focus upon simple thing card design ideas that move a lot of frills. [Sources: 5]
How to creatively use business cards for marketing your small business

To inspire you upon this front, we’ve compiled a list of the 19 best business card design agencies and designers in the event world. From elaborate to simple, these issue card ideas are sure to inspire your next-door business card redesign. Business card design is a useful tool for product samples, funny little toys and others who direct to narrowing out that the person on the card stands out on zenith of just declare and address. [Sources: 9, 11]

Let’s face it! Most things are digital today, both in business and in private life. However, no phone, email, website, social media or network could ever be as effective as an in-person meeting sealed with a handshake and business card exchange.

These old fashioned cards reveal much more than just information about the name, address and phone number of your business. People will judge your business by its appearance. These cards put your name out to the world representing your style, philosophy, and integrity at the same time. They are your reflection.

Along with your excellent first impression, a custom designed business card will help to close meetings and open new opportunities. Not only will it save time and give a professional impression, but it also can give your brand a remarkably creative and unique touch. It is the ace up your sleeve, or at least it should be. To use the full potential of this networking tool, there are some essentials you should consider.

Take a look at some of the best business cards designs .

Clean and Professional

First and most important is the content. Be deliberate about the information you include and keep clutter to a minimum. Make it simple and easy to read.

Size matters

Standard card size is 2”x 3.5” so it can easily fit into an average pocket. Going smaller is ok however, going for a larger business card design can create usability issues that should be avoided.

Free your colors

According to a study, 78% of respondents consider colored business cards more memorable than plain white ones. If a bright color is your favorite option, we suggest you make some contrast or texture that beseem well. Edge painted silk business cards are the latest vogue that attracts visual interest.

Use a photo to add value to your card

A photo of your product or service is perfect for the back of a card. Interchangeable photos can be a fun way to add some variety to your cards.

Creative business cards get shared

Creativity and fun are the most frequently shared topics both online and in person. On the forehead of creative business card ideas, there are names of brands that are perceived as interesting and attractive ones.

Quality Brand has a Quality Business Card

Consider the message you’re sending. Nobody wants to be associated with the word cheap . Therefore, investing a high-quality business card will help you stand out. Foil stamped business cards make an impression of a luxury, style, and quality.

Lenticular Business Cards

Customers are drawn to color shifting, high quality, and uniqueness. This amusing business card remarks your company far after handing it to your clients.

Unexpected shapes and orientation

A simple change in shape and orientation can set your card apart from the hundreds of others. Rounded corners, subtle curves, a square shape, vertical or diamond orientation are options that can differentiate your cards from billions of others.

Experiment with materials

The whole idea of the conventional paper cards is outdated by an implementation of new materials such as plastic, rubber, cotton or metal. Not only will the material make your card stand out, but it can also make it durable and waterproof, such as plastic business cards.

Consider professional help

Making a design that is conventional and unique to your business is not an easy job. One way to ensure you get the high-quality service your brand deserves is to have a professional and experienced designer on hand.

Now that you have a few examples, create and customize from one of our offered templates, upload your own or create a new one with one of our ThinkPro online designers. For additional guidance, please feel free to contact the creative team at ThinkPro.

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