How to become a destination wedding photographer

How to become a destination wedding photographer

Disclaimer – This website contains affiliate links. I earn a very small commission if you make a purchase using my links, which I’ll probably spend on outdoor gear and more houseplants.

When I started my journey as a wedding photographer, I thought that being paid to travel somewhere and photograph a destination wedding would be just about as awesome as it could get. It was my dream to become a destination wedding photographer, and it’s a dream I know that a lot of you share.

Within my first year of business, I’d booked my first destination wedding, and now I shoot a number of them each year. I often hear photographers asking in online communities how they can get in to the market, so here are my top 5 tips based on my experiences:

How To Book Destination Weddings

How to become a destination wedding photographer

Referrals Are Your Best Friend

Getting a referral, whatever stage you are in your business, is amazing. My first destination wedding booking was a referral from a previous local wedding. I’d developed a great relationship with the couple both before and on the wedding day itself. The sister of the groom was already engaged, saw the relationship I had with the couple, how I worked on the day and loved the pictures that I delivered. So a month after that wedding, I got an email from her asking if I would consider flying with them to capture their destination wedding. Of course I said YES! No matter how stressful a wedding day is, how challenging a guest can be or how tired you are, always try to remember that you are a walking advertisement for your business, long before anyone sees the pictures, and always treat everyone with kindness and respect. People notice.

Make It Easy For Couples To Book You

Have you ever looked at a menu or price list and just been overwhelmed by all the options? One of the biggest challenges a couple planning their wedding faces is overwhelm. I’ve found that having a pricing brochure that includes my travel fee as part of the package amount makes it much simpler for the couple. They can see exactly what they need to pay you, and know that you’ll take care of all of your travel arrangements without worrying about how much extra it will cost.

How to become a destination wedding photographer

Blog About Your Own Adventures

A number of my destination wedding bookings have come after I’ve blogged about my own travels. With a good knowledge of SEO, you can turn your holiday photos into 2 or 3 informative blog posts about destination weddings in the location you’ve just visited.

Should You Shoot For Free?

We’ve all done it, myself included. A referral in a Facebook group or a “Bucket List” section on your website. In the desperation to book a dream location, we offer our services for free in return for our expenses being covered. But here’s the thing. Most of us are aware of the phrase “If it sounds too good to be true, it probably is”. And people can be wary of that. Unless a couple is super budget conscious, they might view the person with the high prices as being of a higher quality, so by offering your services on the cheap, you might be giving them the impression that you aren’t worth that higher price tag. By offering lower rates or just charging travel only, you are also opening yourself up to couples who don’t value what you are offering them. This can quickly lead to you feeling like you’ve been taken advantage of.

In my own experience, any time I’ve discounted for a destination, I’ve come away feeling like I haven’t got what I wanted from the situation, often resenting my decision and not having the images I wanted to share.

How to become a destination wedding photographer

Build A Destination Portfolio

A lot of people are familiar with the phrase “Show what you want to shoot”. If you want to shoot something other than local church weddings, you need to show on your portfolio that you can do that. I’ve said above that I don’t think you should shoot a destination wedding for free. As well as the reasons above, if you are shooting a real wedding for free, you’ve got no creative control over how the day looks. And if you are donating your time, you want to to know that you’re going to have pictures that you want to show. Here are some of the best ways you can build a destination portfolio without working for free:

– Connect with local photographers and do a “shoot swap”
– Connect with local vendors for a styled shoot
– Approach a random couple who you think would be a good fit and offer them a free mini shoot
– Attend destination workshops or portfolio building shoots
– Perfect the “self-timer tripod selfie”

How to become a destination wedding photographer

If you want to build your destination portfolio, come to the Austria Alps Retreat. Join us for hiking, learning and portfolio building in the stunning Tyrolean countryside.

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How to become a destination wedding photographer

Matt Druin Is a Destination Wedding Photographer based in Atlanta Ga. Today on the Beginner Photography Podcast he shares how he markets his destination wedding photography, how he booked his first destination wedding, and his unique approach to shooting engagements!

In This Episode You’ll Learn:

  • How Matt traded a tool box for his first camera
  • How much Matt got for his first paid job
  • How Matt went from 0 weddings to 25 weddings within just a year
  • Some of the downsides to being a destination wedding photographer
  • Some of the perks of being a destination wedding photographer
  • Why a couple would hire a destination wedding photographer over a local photographer
  • How to market yourself as a destination wedding photographer
  • Setting up workflows to save you time
  • How Matt booked his first destination wedding
  • Matts unique approach to engagement photography
  • Matts Destination wedding photography workflow
  • Matts computer back up strategy
  • What Matt would tell himself if he could go back in time

Resources

  • Matts website
  • Matts Facebook
  • Matts Instagram
  • Sprout Studio21 day FREE TRIAL and 10% off after that!
  • The Knot

How to become a destination wedding photographer

How to become a destination wedding photographer

How to become a destination wedding photographer

I wasnt doing it for the money, I was doing it for the experience

There are some great perks to being a destination wedding photographer

I wasnt shooting for free, I was investing in myself

Destination wedding photography is no where as glamorous as it seems

I can do all the hard work on the plane ride home

How to become a destination wedding photographer

Travel, Wedding

As some of you know, I recently just shot my first destination wedding. Before even shooting this wedding I knew that this would be one I would feel passionately about. A wedding that would make my heart rate speed up and make the happy tears free fall. Because of this, I decided to share WHY! Why are destination weddings so important to me? Why do I want to branch out and start shooting more destination weddings?

How to become a destination wedding photographer

When I was originally scheduled to shoot this wedding I have to admit, I was a bit nervous. I was going to be staying in a house with not only the bride and groom, but the ENTIRE wedding party. I knew no one. Except the bride and groom of course. Like most destination weddings we would all be together for a few days prior leading up to the wedding date! The four days came and went and I left to board a plane that Sunday saddened by the thought of not waking up the next morning surrounded by all these beautiful and fun people (and the amazing food they made).

See as a wedding photographer I want to do so much more than take pretty pictures. I want to build relationships. I want to be able to calm you down if something goes wrong. I want to be the one you turn to if you need answers. I want to be that bridesmaid you never asked for, but got any ways! I want to make you, your family and bridal party feel like I am more than just your wedding photographer, but your friend, photographer and coordinator when there is none.

Above anything else, I loved getting to learn the ins and outs of this family. No one is perfect and that’s what I LOVE! I love documenting families at their craziest times and showing and proving that everyone’s version of a perfect fairy tale ending is different, and yet no one person is wrong in their definition of a beautiful life. I want to document THAT feeling and those moments and show it off to the world!

There seems to be a mystery around a travel and destination wedding photographer. How do you break into that market and how do you afford it? While at WPPI this year, I attended a class with Laura Grier who shed some light on her business and lifestyle.

Laura has a fascinating and adventurous career in photography. She grew up in Indonesia and the US, as a child of parents who worked for the CIA. This lifestyle planted roots for her quest to travel and document stories. She has been to six continents and spoke for WPPI, WIPA, Catersource, Step Up Women’s Network, and the Wedding MBA Conference. Along with photographing 40-50 weddings a year, she works and travels for Novica/National Geographic Catalog. I had a chance to speak with Laura in which she explained four important factors that have lead to her success as a travel and destination wedding photographer.

Branding: Laura emphasizes the importance of branding in her business. She has branded her business around the lifestyle she wants she wants to lead. She has become an expert in destination and adventure photography. How does she convince clients to pay more to fly her to these destinations? She provides them an experience that they wouldn’t receive from a resort photographer. She offers her clients unlimited time and coverage during the designated days she is at their wedding. This allows her time to document other experiences and photograph fun and unique shoots that are also great portfolio builders. Laura promotes the fact that she has extensive travel experience, thus a major selling point for her clients.

Her style has remained consistent throughout the trends of the photography industry. Her look is bright and colorful which she believes attracts adventurous and spontaneous people. When the vintage trend became popular a few years ago, she did not conform. She instead styled a retro shoot to show her take on the new vintage trend. Keeping her style consistent allows her clients to better understand what they will be receiving when hiring her to document their day.

Networking: Laura’s marketing plan is simply based off of networking. Her marketing plan consists of creating business alliances and collaborating with others. She has created strong relationships with a chosen few wedding coordinators which provide a great source of leads. She targets locations where she wants to shoot. When she selects a venue, she will set up a meeting with the catering manager or ask the hotel if she can be on their vendor list. She makes a point to visit in person. This face to face marketing plan allows her to build relationships with those who will help her business grow.

What does she do with the budget set aside for marketing? She spends that money building relationships. Instead of paying for an online or print ad, she invites vendors out to lunch/dinner, sets up a styled with a couple vendors, or travels to new locations to make new connections. Creating strong business alliances and collaborating with others has proved extremely effective for keeping her schedule booked year round.

Travel: If you want to be a destination photographer you have to get out and travel! Photograph new locations, thus further branding yourself as a traveler. Laura also recommends targeting specific locations and planning a trip to visit and photograph around the area. Even if you are traveling for leisure or pleasure, pack your camera gear and be sure to blog those beautiful scenic images. The more people see you traveling; they will think of you as an expert.

If Laura knows she will be traveling somewhere, she does her best to set-up a styled shoot. She travels to every destination with her photography gear in tow. She makes it a personal challenge to find inspiration where ever she travels that will further add to her portfolio. Her passion for traveling recently made her start up her travel blog, Wanderlust by Laura Grier. At this blog, she shows clients the many destinations she has documented while traveling and her experiences.

Video: Laura uses video to brand herself as a destination photographer. Her branding is built around providing an experience; video is a growing and extremely effective marketing tool for reaching her clients. Since most professional SLR cameras are equipped with video, she decided to use a tool which was already available to her. Creating videos with a behind the scenes looks has dramatically increased her bottom line. In fact, she started creating videos on her adventures a couple years ago in efforts to capture her and her clients experiences.

Laura’s website was allowing clients to see what the final product would look like, but they had no idea what it took to get these shots. Her videos show her personality, how she works, and the overall experience of having her as a photographer. The behind the scenes video shows her fearless drive to get the shot. These videos are a great way to show the experience she offers clients and the amazing locations she has traveled to. Laura now has a YouTube channel dedicated to her travel adventures and photo-shoots which can be seen here.

To view more of Laura’s travel and destination photography click here. To view other videos of her behind the scenes travel work with NOVICA click here. She will also be launching destination workshops this summer to help photographers build their travel portfolios. For more information click here. I will leave you with an inspirational quote from Laura about how she built the foundation of her business:

“It’s not about who is the busiest, who makes the most money, or who has the most twitter followers. If you are doing exactly what you love, doing these things today like figuring out who you are and what your plan is, collaborating with others and creating business alliances, constantly putting yourself out there, you will live the lifestyle that you want to lead and your life will work for you. It’s all about positioning yourself to be in front of the right door when it opens.” –Laura Grier

How to become a destination wedding photographer

PHOTO BY ERICH MCVEY

In This Article

It may come as no surprise that destination weddings require more coordination than local weddings. Paying close attention to detail is critical because not only are you planning an event from afar, you are also likely to be hosting multiple events over the course of the wedding weekend, not just the ceremony and reception. The good news is, destination wedding planners can help you with just that.

“I am obsessed with details—logistical details, styling details, the smallest details down to the placement of a fork,” says premier destination wedding planner Kimiko Hosaki. “Timelines and seating plans are strategic puzzles to me that I love obsessing over for hours until they’re just perfect, ensuring the most enjoyable experience for everyone.”

Meet the Expert

Kimiko Hosaki, Founder and Creative Director of Elements by K.H & co. specializes in destination weddings around the world. She has planned events in Hawaii, Canada, Australia, Central America, and Europe.

Hiring a professional planner will help support you and make executing your vision far less stressful. Read on for everything you need to know about hiring a planner for your destination wedding.

Reasons to Hire a Destination Wedding Planner

In addition to the comfort of knowing your wedding is in capable hands, destination wedding planners provide the following:

Peace of mind.

Destination wedding planners ease the stress by being able to answer your questions, lay out the facts, and offer an unbiased, professional opinion. They are an invaluable asset if you have to make hard decisions like rain contingency plans, postponing your wedding date, or how to handle unforeseen road bumps.

Hands-on experience.

A top destination wedding planner has years of experience, connections, and relationships that they’ve built over time. They can handle any problem that arises with grace.

Local connections.

By selecting a planner who is familiar with your location or has excellent resources there, they’ll have the insight that is not available to you by simply searching online. In addition to knowing the best vendors to work with and suggesting the months for optimal weather, they can recommend the “off-the-beaten-path” places to visit and eat.

Cost of a Destination Wedding Planner

The cost will vary based on the planning services provided, the wedding location, and the number of guests. A premium wedding planner who provides event design as part of their services charges a minimum of 20% of your wedding budget. Often, it does not include the amount of additional labor or travel expenses that may be required to execute the wedding day or your other pre-wedding activities. There are four ways that planners price themselves:

  1. Flat fee: common for day-of planners and packages.
  2. Billable hours: the amount of time they’ll be working.
  3. Percentage of vendor and venue invoices: dependent upon other wedding costs.
  4. Blended approach: design, planning retainer, and production fees at a flat fee, with vendor management and coordination at a percentage of 15-20% of those costs.

What Does a Destination Wedding Planner Do?

In addition to traditional wedding planning duties, here is a list of common tasks they are responsible for:

  • Provide guidance based on their knowledge and local research on laws, permits needed, marriage license requirements, etc.
  • Offer you select vendors and a venue best suited to your guest count, budget, and vision.
  • Help you produce a realistic budget based on your needs and desires. They can offer suggestions on where you could cut back and what’s worth the splurge.
  • Offer travel guidance and advice to help you and your guests plan the trip with confidence.
  • Create contingency plans for rain and other unforeseen road bumps.
  • Coordinate with vendors and the venue, timeline management, and family management.
  • Manages RSVPs and guestlists.
  • Make recommendations for a florist, audio and lighting equipment rentals, and hair and makeup.
  • Catering negotiation, communication, and management.

How to Find a Destination Wedding Planner

Not sure where to begin your search? Here are some simple, helpful tips:

Ask the venue.

If you have your eye on a specific site, ask them who their favorite planners are to work with based on their customer service, vendor management, organization, and professionalism.

Hit up Instagram.

Find some of your favorite wedding images and look to see who designed and coordinated them. Wedding photographers for your destination on social media are also a good source because their pictures will show the planner’s style.

Look for testimonials.

Read what couples have said about their planners. You’ll want to feel confident that you can connect with your planner and trust them.

Set up a call.

Have an open conversation with the planner about what the vision is for your wedding. Many can put together a nice-looking wedding, but you also want a planner/team who can mediate and solve problems on-the-spot. Ask how many weddings they have produced and to tell you a story about when things went wrong at a wedding they planned. Also, inquire about their most memorable wedding moments to get a feel for why they love what they do.

You’ll want to know if your potential planner has experience at the destination. It does not have to be in the same town, city, or even on a specific island but just in the general area. For example, a destination planner with experience on Maui can also plan on Oahu, or a planner who has designed on Mallorca can easily do the same in Barcelona.

Additional Things to Consider

Anticipate paying for their travel expenses.

This includes transportation, lodging, and per diem to cover the cost of food during their stay. Your planner will need to fly in a few days before the wedding events to meet with your venue and vendors in advance. Ask your planner to review these costs with you within their proposal and contract.

Have them walk you through the venue if you can’t get there yourself.

Some clients feel more comfortable traveling to their destination wedding location to tour potential venues and attend menu tastings, but it is not required. If flying out to your destination isn’t within budget or your schedule does not permit, your planner can schedule a video chat with you and your vendors. They can even virtually walk the venue space with you.

“When planning at a venue I have not been to before, I prefer to personally inspect the venue or send one of my trusted team members that have worked with me for years and know what I look for,” says Kimiko. “I have learned over the years that a successful wedding requires being able to understand your venue, its challenges, and how it will function on the day of the wedding.”

In this episode from The Artist Report, the team interviews UK-based destination photographer Ann-Kathrin Koch. Watch as she talks about how she got started as a destination wedding photographer and shares some fantastic tips on how you can do the same.

We are back with another super interesting episode by The Artist Report, if you are looking to make your way in wedding photography this is another great one to watch. As you might already know, Breadon partnered with Richard Photo Lab in Vegas at the WPPI conference and filmed all the talks at their booth. They’re packed full of valuable info surrounding photography and the business of photography, hopefully, you take away insights you can apply to your own business.

The interviews are hosted by Elan Cohen from Richard Photo Lab and this episode is with Destination Photographer, Ann-Kathrin Koch.

When Ann-Kathrin Koch left her career as a film editor working in advertising & television to pursue photography, she was armed with the knowledge of how to tell a visual story—using movement to create continuity, choosing the right shot for the right moment, etc. The stories she tells now aren’t of big brands and famous actors, but two people in a single frame. And every frame is a story that matters to someone. Ann says being a destination wedding photographer is the best job she can imagine—every year, she travels tens of thousands of miles through over a dozen countries to document people experiencing the best day of their lives with their closest family & friends.

Watch as Ann-Kathrin talks about how she shot started as a destination wedding photographer and shares some top tips on how you can do the same.

If you don’t already follow The Artist Report, Breadon collects fantastic conversations with creatives about what inspires them, their journey and what they’ve been up to. You can watch more from The Artist Report on the YouTube channel, or by following them on any of the following social channels: Twitter, Google+ or Instagram.

How to become a destination wedding photographerAt first, the idea of having a destination wedding can seem expensive. Traveling is often not cheap and there are lots of things that go into planning a wedding in a location far from your hometown. How does a frugal destination wedding sound?

That said, traditional local weddings can cost a pretty penny as well. Once you add up costs like the venue, meals for each guest, flowers and decorations, a photographer, etc. You could also easily spend tens of thousands of dollars on your big day. With the average cost of a wedding ranging from $20,000 to $33,000, it just might be possible that you could save money with a destination wedding. You’d need to watch costs of course, but it’s becoming more and more common to plan a reasonable and frugal destination wedding.

So if you love to travel or have always dreamed of getting married on a beach. Here are some tips to help you keep costs low when planning a destination wedding.

Narrow Down the Most Affordable Locations

All destination weddings are not the same. Getting married at a beach in the Bahamas may cost you less than having a wedding at the Eiffel Tower in Paris. You can still have a frugal destination wedding simply by carefully considering the city or country you choose to get married in.

If you’re looking for a beach atmosphere, this may or may not mean booking your wedding at a resort in Hawaii. You may be able to save money by getting married in Costa Rica or another Caribbean island. It’s important to do your research and compare the overall costs of traveling to a different area for a wedding.

Also, realize that by choosing a location that is a quick flight or drive from your hometown. It may save you and your guests money in terms of travel expenses.

Get Married During the Off-Season

You’ll find a ton of savings when you make the simple choice to get married during the off-season. If you’re gearing toward a destination wedding, you can choose a place that has mild and beautiful weather all year round. That way, if you decide to get married in November or February, it won’t really matter.

When you travel during the off-season, you can save money on everything from your flight to your hotel and possibly even ground transportation. Just start planning things well in advance so your guests have time to request off work and make necessary arrangements.

Consider an All-Inclusive Hotel with Bundled Wedding Packages

There are plenty of places to consider when searching for the perfect location for your destination wedding. Most people choose a hotel or resort since it’s convenient and guests can stay on-site. If you want to save money on your big day and also help guests save money, consider booking your wedding at an all-inclusive resort. That way, guests can eat, drink, swim, and enjoy on-site activities all for one nightly rate. Depending on the size of your group, you may even be able to score a group discount.

Another benefit of booking an all-inclusive hotel is that they will likely offer a range of wedding packages so you can choose one that fits within your budget. Going back to the idea of getting married in Costa Rica, I believe this would be a very frugal destination wedding location because there are lots of affordable wedding packages.

The Riu Hotel which has locations in Costa Rica, Mexico, Jamaica, and the Dominican Republic, actually offers a free wedding package that includes a:

  • Bridal bouquet
  • Groom boutonniere
  • Ceremony location set up and decoration
  • Playlist for ceremony
  • Semiprivate dinner at one of their specialty restaurants (10 people)
  • Wedding Cake (10 people)

If you wish to have more people, you can upgrade to one of their paid packages. They range from $1,200 to $5,000. This is still less than what you might spend getting married in your own area.

Limit the Guest List

Okay let’s be honest, if you really prefer a frugal destination wedding, you can just elope and not invite any guests at all. However, you may want to have close friends and loved ones there. You can still invite a few people but keep your guest list small. Managing a small guest list of 20 to 25 people may cost much less than inviting and feeding 250 people.

Plus, you can communicate that guests pay for their own airfare and stay instead of providing a gift. Or, consider covering your bridal party’s stay for the wedding night only.

Set a Budget and Skip All the Extra Frills

The ambiance of being in a new and exotic place will be enough to excite your guests without requiring you to spend a ton of money on entertainment during the reception. You don’t need to hire dancers or serve over-the-top food. You also don’t even need to buy a big puffy wedding dress or a sharp tux. When it comes to decorations, you can keep things simplistic or even see if your hotel can lend some items.

The beauty of having a destination wedding is that you get to make the rules and can do things in a much more relaxed manner.

Summary: A Frugal Destination Wedding is Possible

Don’t count out your idea of having a destination wedding due to perceived costs. You can make your wedding as budget-friendly as you want. Even if you’ve always dreamt of getting married in another state or country. The key is to thoroughly research all your options and come up with a list of areas that you can keep costs low when reviewing your overall budget.

Have you ever considered a destination wedding? How would you cut costs?

How Can I Get Leads When I’m New to the Wedding Business?

How to become a destination wedding photographer

It can be a bit intimidating when you’re passionate about your wedding business, but you have no idea how to get wedding leads.

We all start off brand new. No experience, no reputation, no referrals.

But no worries! We’ll show you exactly how to get wedding leads that will start your business off on the right foot.

If you’ve got a new wedding business and don’t know where to start getting leads, here’s what to do:

1. Do your homework first.

Use The Wedding Report to find out the real stats about your local wedding market: how many weddings, the average price for your services, average wedding budget. This is vital information you’ll need to figure out what to charge and if there is enough demand in the market to support your new business in the first place.

Spend some time online in the bride local chat rooms of the Knot and visit the Top 100 Wedding Blogs. What are brides looking for in your service that they can’t find? Look for an unmet need you can meet.

Scope out your competitors online. You’ll need to be different to get business. If you can find a need in your market that isn’t being met, you’ll have an instant edge over your competitors.

2. Find a mentor.

The fastest way to get referrals, jump start your business and starting making money is to get a mentor behind you.

Use the Power Lunch strategy to pull this off: Identify 5 respected wedding professionals in your local area. Ask friends for recommendations of super nice people because a personalized introduction is a great way to start the relationship. Someone who isn’t a direct competitor will be easiest, but don’t rule out someone who already does what you want to do, especially if you have a connection with them.

Call them up. Tell them that you admire their work (be sincere!) and that you’re just starting out. Ask if you can take them to lunch to get their advice and help for your business.

Not everyone will respond, but you’re just looking for one person to teach you their secrets, give you advice and eventually send you referrals.

(Of course, you can always contact Nick and I for a consultation; we love helping new wedding pros figure out how to get wedding leads!)

3. Make friends in the wedding business. Lots of them!

Look for Facebook groups for local wedding pros, start following local pros on Instagram or identify the local wedding associations in your area and join them. Industry groups like ABC, NACE or the ADJA often have local chapters.

Make it your goal to meet three new people at each networking meeting, or to reach out to three new people through direct message on Facebook or Instagram each week. Find a way you can help them and you’ll be come fast friends. It’s a quick way to get your first referrals.

4. Follow up with everyone you meet.

When you meet someone, especially if they work in the wedding industry, start following them online or take their card. Jot down a note about your conversation or reference it in your first direct message to them.

After that first message, consider sending them a video or voice message and ask about their most recent wedding – what they loved about the couple they worked with, what they didn’t and if that couple was one of their more typical clients. And make sure to respond when they do! Don’t leave them hanging – reply with your thoughts on their response to keep the conversation goin.

If you stay consistent, people will remember you and the referrals will start coming. It’s the best cheap marketing you can do!

5. Use your inexperience as an asset.

One of the trickiest questions to answer when you’re just starting out is, “How many weddings have you done?”

Eeek. You don’t want to lie, but who wants to be your very first wedding?

First, don’t tell them you haven’t done any weddings unless they ask. If they do ask, use your inexperience as an asset.

Explain any related experience and work references you have and then say, “We can offer you an extreme discount because we’re still building our portfolio. We’re just starting out, so we work even harder to make sure you’re happy!”

Practice your answer to this question until it’s smooth and natural. That way you can relax during your meetings.

6. Consider online ads – but cautiously.

Many a new wedding pro has thrown money at Facebook or Instagram ads – or even Wedding Wire or The Knot – without doing some research first on who exactly they want to serve, and how they can stand out a bit.

Just advertising that you’re a wedding photographer/DJ/planner/fill-in-the-blank on these platforms won’t get you a good return on your money; instead, you need to make sure you’re sending them to a high-quality lead magnet or download piece – something they’re actually interested in for their wedding, AND relates to your service. This will also help you better narrow down your audience profile for your ads so that you’re attracting the right couples.

Do your homework on your ideal client before running your ads, and you’re much more likely to see a return on your investment instead of regretting an expensive, no-return ad spend.

7. Start a blog and write at least once a week.

Having a blog on your website is absolutely essential to capturing FREE “organic” search traffic, those are the people out there searching for someone like you who haven’t heard of you yet…which is pretty much everyone when you’re brand new.

Make sure you use the names of local cities, towns, regions and venues in your posts. This will help more people find you and you’ll see your traffic increase over time.

As a new wedding business, you bring passion and enthusiasm that the old timers just don’t have, and your clients will respond to it. Make friends meet the brides, and your business will be off to a great start!

Contact Nick and I for a consultation; we love helping new wedding pros figure out how to get wedding leads!