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One type of makeup that is used to enhance the eyes is commonly called eyeshadow. While it is frequently used to shade or “shadow” the eyes, it is also used to lighten, brighten, and make eyes appear larger. Many different types of enhancements can be achieved through different uses of color, shading, and blending techniques.
Many popular eyeshadows come in powdered form and contain talc, but there are also cream and liquid shadows. Cream shadows should be used above the crease of the eye and are not recommended for the area below the eye, as they can develop a crepe-like texture, adding years to the appearance of the eyes. Liquid eyeshadow creates a “wet” or shimmering appearance and both cream and liquid shadows work well as a base for powdered eyeshadow.
The traditional way to use eyeshadow is to apply different shades from one corner of the eye to the other, blending from light to dark. Starting with light colors from the inside corner and blending to dark will make eyes appear farther apart and larger. Keep in mind that light colors are used to highlight and accent the shape of the eye, while dark colors are used to shade and gently change the shape.
Eyeshadow can also be used as an eyeliner. Gently sweep eyeshadow on with an angle brush just under the lower lashes or just above the upper lashes, following the lash line closely. Most shadows can be used wet or dry, but when wetting eyeshadow be sure to wet the same area each time, keeping the rest dry. Once eyeshadow has become wet, it will not apply as easily unless you wet it again.
A common mistake when applying eyeshadow is using a color that matches your eyes. Technically, colors that would be opposites on the color wheel are the ideal shades for drawing attention to your eyes. If you have blue eyes, you are probably thinking orange is not going to work for you, but consider the different shades of orangey colors such as peach or soft melon. Green and hazel eyes are complimented by strong, warm colors such as chocolate browns and colors found in sunsets, while people with brown eyes can wear nearly any shade they choose, since their eyes are a neutral color.
Eye shadow can be a foolproof step in your beauty routine. This video shows how to apply eye shadow properly and subtly.
The right shadow for you
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Eye shadow shouldn’t be intimidating: Applied properly, it can be one of the most foolproof steps in your beauty routine. This video demonstrates an easy way to create a perfect subtle look.
What You Need
- light neutral eye shadow, dark eye shadow, round eye shadow brush
Follow These Steps
- Run eye shadow brush over light color
Start with two colors: a neutral color and a darker shade. Run your brush over the light, neutral shade and tap off any excess shadow.
Tip: You can use your index finger to apply color if you don’t have a brush.
Apply the color across the entire lid from the lash line to just above the crease, sweeping upward toward the brow (without going as high as the brow).
Sweep your brush over the darker eye shadow, and be sure to tap off any excess before applying.
To create contour, start by applying shadow at the outer corner of the eye just above the top lashes. Then sweep it along the eyelid where the brow bone hits the crease, moving the brush in a half-moon from the outer corner of the eye inward toward the center of the eyelid. (Don’t darken the innermost part of the eyelid.) Sweep the brush back and forth several times to blend.
Tip: To intensify color, repeat with more shadow.
Follow the same steps for the other eye, remembering to tap off excess shadow each time you dip your brush.
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In This Article
Ashley Rebecca is a freelance makeup artist in New York City with an extensive list of clients, including editorial and celebrity. Her attention to detail, product knowledge, and overall experience has set her apart as a go-to beauty guru and trusted expert in her field. She combines her love for makeup and writing by bringing her clients and readers the latest scoop on what is relevant in the industry. With exclusive opportunities to see new product launches such as NYFW, print, editorial, television, and celebrity, she’s always in the know of what’s up-and-coming.
Mastering eye shadow can be tough—there’s applying, blending, patting (not to mention tons of various brushes)—but there are ways to ensure you’re doing it right. While eye shadow can seem intimidating at first, it’s actually not as complicated as you might think. The first step is finding what products you like, of course, and what look you feel your best in. So, let’s break down various eye shadow textures so you know exactly what you’re dealing with.
Cream eye shadows are one of the easiest products to apply, because you can do it with your fingers, no major tools required. Cream textures are softer and tend to blend better when warmed, making them easy to pop on your eyelid with your finger and get on with the rest of your day. Some creams come in sticks, pots, matte, or shimmery formulas and can be worn alone or under powder eye shadow as a color enhancer or base.
The most common type of shadow is powder, and you’ll find that most powder shadows come in palettes with two or more colors to choose from. You can also purchase single powder eye shadows if your style is more about committing to one color, but the palettes can really be fun. This is where the artist in you can come out and experiment with different colors. Powder shadows come in matte and shimmery finishes.
Liquid eyeshadows are usually a creamy, liquid texture that will dry down to a powdery finish, so you kind of get the best of both worlds with these. They normally come with a doe-foot applicator or wand, making the application super easy and precise all in one.
Now that you’ve got your textures down, let’s go over some eyeshadow looks you can try.
The Cut Crease
This is a really popular eye shadow look, because no matter what eye shape you have, when using this technique you can make any eye shape appear more open. The crease of your eye is defined by using darker shadow and not blending it as much to show the contrast between your eyelid and crease. When you use contrasting eye shadow colors, everything looks much more defined, and you can create the illusion of the eye looking wider. Simply pick the palette of colors you want to use, and define the crease with a darker shadow than the one applied on your lid, blending in a back and forth motion to hollow the crease out. Using a brush that has a tapered end to it is ideal, as this will blend the easiest in the crease without a lot of shadow fallout.
The Smokey Eye
The biggest misconception about the smokey eye is that it takes hours to perfect, which is totally not true. One of the easiest ways to create this look is to use a gel waterproof eyeliner that is soft, and line the top and bottom of the eyes, smudging the liner with a brush or your finger as you go. This instantly adds the smudgy smoke effect and takes less than a minute to do. The next step is to lightly apply a darker color cream or powder shadow on top of the eyeliner, blending it out with your brush until you get the dramatic effect you want. A smoky eye can also be any color you want it to be, not just black or brown. Finish with two coats of mascara to tie the look together.
The Monochromatic Eye
This eye makeup look literally takes seconds to create, as it’s one wash of color on the lid and doesn’t require a lot of excess blending or mixing colors. You can opt for a bold blue or vibrant hue, or keep it neutral, tying the blush and lip color together in the same tones to create an overall monochromatic makeup look. Apply a cream or powder shadow on the lid and blend outward until you feel it looks right. You can also extend the color lightly all the way up to the brow bone to create a gradient effect.& nbsp;
Ensuring that your eyes are the protagonists of your face is very easy by using eye shadows that suit you. Highlighting your eyes and bringing out their colour is the best way to stand out from the crowd with a deep and intense look, eye shadows make your eyes look bigger and more expressive. In this OneHowTo.com article we show you how to apply eye shadow correctly so that little by little you can practice and perfect your technique, creating a professional makeup look.
The shade you choose doesn’t matter, but you should know that to apply eye makeup properly like a true professional you should use three different colours from the same colour rangeand blend them. You will need: an eye shadow in the main colour that marks your look, a darker shade to create depth and contrast and another lighter shade to highlight and illuminate the eye shadow.
Before applying eye makeup apply a primer across the eyelid area, as this makes the product stay intact for longer, prevents the appearance of folds and intensifies the colour of the shadow. For a professional finish, learn a few tips to make your makeup last longer.
First, apply the main colour eye shadow around the eyelid. Start at the inside and spread it out with a medium brush. Remember that the tone of this shadow marks your definitive look, so make sure that you like the colour and that it suits you.
Then, take the darker tone to mark depth. Apply it right at the bottom of the eyelid, a good trick for applying makeup to this area is to look up and draw a line from the crease of your eye along your upper eyelashes right to the end with an applicator. Pass the brush over the area several times and extend the eye shadow outwards and upwards.
Finally, take the lighter shade (illuminator) and highlight the inner corner of your eye, where the tear duct is, and just below the arch of your eyebrow, blend it outwards without actually applying to your eyebrow. You’ll get a look which is full of life!
For eyes that stand out more and for a more intense and seductive look learn how to apply makeup according to your eye shape and how to apply eyeliner.
If you want to read similar articles to How to apply eye shadow correctly, we recommend you visit our Beauty & Personal Care category.
Create a stunning look in minutes.
Applying eyeshadow is pretty simple; knowing how to apply eyeshadow correctly is an entirely different mater. We’re all aiming for colors and contours that make our eyes pop—but there’s a fine line between gorgeous bold and scary bold. Ree Drummond’s favorite eyeshadow shade is dark and shimmery! “A little goes a long way,” she says. “By the same token, it doesn’t go on so heavy that you have to have a light touch.” Striking this balance can sometimes be tricky, so we spoke to Philadelphia editorial and wedding makeup artist Kristyn Rudnet to get the scoop on how to quickly and affordably get a luxe look that stays on all day.
It’s important to keep in mind that there are many different ways to apply eyeshadow. These are just guidelines, so feel free to have some fun! “The great thing about makeup is that you can play around with it. It really depends on what you’re trying to achieve,” Kristyn says. Whether you’re looking to create a dramatic look for date night or a casual eye for school pickup, these basic tips will help you feel confident and look polished.
Below, we’ll talk you through an easy eyeshadow step-by-step guide, which starts with getting the right supplies. One of the easiest things you can do to ensure success is get your hands on some great makeup brushes. “I always tell my clients to keep a fluffy shadow brush that they use only for blending everything together at the very end of the application,” Kristyn says. Next comes primers, palettes and final presentation. Ready to step out of the shadows? It’s makeover time!
Step 1: Start with primer.
If you’ve ever had your eyeshadow disappear by midday or migrate into your eye creases, the oils on your eyelid might be to blame. They can keep eyeshadow from staying put—but you can negate that with eyelid primer. A primer, whether it’s a liquid or powder, absorbs that oil and gives your lid a nice base for building your look on. “I find that when I use one my shadow stays put all day,” Kristyn says.
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If you want to know how to apply eyeshadow PROPERLY, you’ve come to the right place.
I’ve had an unhealthy love for makeup and makeup brushes for as long as I can remember, but no matter how hard I try, I’ve never been able to make my face nearly as glamorous as the gals that work at Sephora.
For a long time, I figured it was the quality of my beauty products since I tend to opt for drugstore makeup over higher end brands, and while I typically have more luck with the more expensive beauty products I own, I’ve learned that it’s my application techniques (or lack thereof) that are the problem.
The good new is that is YouTube is filled with all kinds of step-by-step tutorials to teach newbies like myself how to apply eyeshadow, and thanks to Goss Makeup Artist, The Makeup Chair, Jaclyn Hill, and many others, I’m starting to feel more confident in my make-up application techniques.
Check out my top 5 eyeshadow palettes below, as well as my favorite makeup tutorials that will teach YOU how to apply eyeshadow like a pro.
Beginner Eye Makeup Tips & Tricks by TheMakeupChair
This is a quick tutorial that is filled with fabulous tips and tricks to teach you how to apply eyeshadow. My biggest takeaway from this tutorial was to use the right brushes. I used to own ONE brush for all of my eye makeup needs, and it just wasn’t cutting it, so I splurged on the Sigma Beauty Essential Kit and it has literally changed my life. Can’t afford the entire set? Start with the Basic Eyes Kit. You won’t regret it!
Everyday Drugstore Makeup Tutorial by Jaclyn Hill
This is a great tutorial for those who are looking for makeup tips using budget-friendly products that can be purchased at a drugstore. Jaclyn still used her ANASTASIA Beverly Hills Brow Wiz, which is NOT a drugstore brand, and while I agree it’s hard to find something comparable, I’ve had a lot of luck with the Benefit Precisely My Brow Pencil. Oh, and the Late Night Latte eyeshadow looks (almost) as good on me as it does on Jaclyn. I highly recommend it!
Step-by-Step Eyeshadow Tutorial by gossmakeupartist
I never used eyeshadow primer before watching this tutorial (to be honest, I didn’t even known it existed), but after doing some research, I decided to splurge on the Urban Decay Eyeshadow Primer Potion and I haven’t looked back. Not only does my eyeshadow (even my cheap drug store palettes!) go on smoother, but I never (EVER!) get that annoying grease line on my eyelids anymore. It has been a serious game-changer for me!
Simple Eyeshadow Makeup Tutorial by Emma Pickles
If you want an excuse to splurge on one of the Urban Decay Naked Palettes, this tutorial is it! Emma will show you how to look like you’ve put more than a little effort into your appearance in record-breaking time using only a few products and brushes. This tutorial will blow you away.
Eyeshadow Do’s and Don’ts by Laura Lee
This is a great collection of tips and tricks outlining all of the things you SHOULD and SHOULD NOT do when applying eye shadow. I’ve learned a lot of these the hard way! You’ll notice she recommends using synthetic makeup brushes, which is another reason why I love my Sigma Beauty Essential Kit – the brushes are all synthetic, which means better product application and blending at a much cheaper price than higher end brands like MAC!
Whether you’ve made a mess of your eyeshadow, or just want to lift your eyes, this trick by gossmakeupartist will blow you away!
I hope these ‘how to apply eyeshadow’ tutorials help you as much as they’ve helped me!
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These are the mistakes you keep making
1. Skipping on eye primer
I know it may seem like an annoying extra step, but prepping eyelids with a primer will ensure makeup applies smoothly and looks even. The primer acts as a magnet for shadow pigments, holding onto the colour and keeping it from smudging, fading or creasing. There’s plenty of eye primers out there to choose from, but I love Benefit’s Stay Don’t Stray £20.50. The tinted formula doubles up as a concealer, correcting discolouration and hiding any veins on the lids.
2. Using the wrong brushes
Step away from that spongey shadow applicator. I know most makeup palettes come with a small plastic device that features a foam triangle on either end, but honestly, they’re rubbish when it comes to blending out a killer smoke. If you want a professional finish avoid the free sponge blender, and instead, invest in some decent eyeshadow brushes. This doesn’t mean dropping half your overdraft on a fancy set from likes of Bobbi Brown ( although. ) no, there’s plenty of affordable and amazing brush kits on the high street, plus they won’t make your bank account weep. My favourite? Spectrum’s brushes; they’re wallet-friendly and high-quality.
If you’re a beginner when it comes to eye makeup brushes, be sure to check out our guide to all the different shapes and sizes below.
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3. Your eyeshadow doesn’t deliver
Not all eyeshadows are made equal. Whilst some can look patchy or uneven, others are super-pigmented, buttery and blendable. If you’re looking for high-quality shadows to invest in, read up on our favourite neutral eyeshadow palettes, here.
4. Up & Out = Winner
When applying eye makeup blend the shadow up towards the tail of your brow. Concentrate the majority of the pigment on the outer corner and then blend and diffuse the colour up and out, this will give the flattering illusion of a lifted eye.