How to advertise to be a tutor

Academic & Test Prep Specialist

Last Updated: February 8, 2021 References Approved

This article was co-authored by Tracy Yun, MBA. Tracy Yun is the founder and CEO of Manhattan Elite Prep in New York, New York. With over 14 years of experience in test preparation and admissions consulting, Tracy specializes in managing educational service firms which offer test preparation classes and tutoring courses for SAT, ACT, TOEFL, IELTS, LSAT, MCAT, GRE and GMAT. They also offer K-12 homeschooling services as well as college and graduate school admissions consulting and language, computer, and career training. Tracy graduated Magna Cum Laude with a BA in Economics from California Lutheran University and holds her MBA from Columbia University Business School.

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Being a tutor is a great job for a student or someone who enjoys teaching others. Once you’ve decided to become a tutor, you’ll need to find clients to make your goal a reality. If you’re going to be a private tutor, then advertising for your services is your best bet. To advertise to be a tutor, make your tutoring profile, create advertising materials, and post your ads.

Academic & Test Prep Specialist

Last Updated: December 11, 2020

This article was co-authored by Tracy Yun, MBA. Tracy Yun is the founder and CEO of Manhattan Elite Prep in New York, New York. With over 14 years of experience in test preparation and admissions consulting, Tracy specializes in managing educational service firms which offer test preparation classes and tutoring courses for SAT, ACT, TOEFL, IELTS, LSAT, MCAT, GRE and GMAT. They also offer K-12 homeschooling services as well as college and graduate school admissions consulting and language, computer, and career training. Tracy graduated Magna Cum Laude with a BA in Economics from California Lutheran University and holds her MBA from Columbia University Business School.

This article has been viewed 4,957 times.

Tutoring can be a great way to earn extra money or as an independent business. But before you can advertise your services, you’ll need to set up your business. Create a logo and name, a website, or start a blog to get the word out. Once you’re established, print materials like business cards, flyers, and decals can help you advertise your new business. You can also use social media to showcase your abilities and advertise your services. And never underestimate the power of spreading the word in person!

How to advertise to be a tutor

How to advertise to be a tutor

Tracy Yun, MBA
Academic & Test Prep Specialist Expert Interview. 24 July 2020. A website gives you plenty of room to advertise your services and convince clients you’re the best choice. You can start by signing up with a free website creator like WordPress or Google Sites. You’ll need to create an account, then begin building your website by creating individual pages. Most free platforms will have a tutorial you can follow. [3] X Research source

    Your website should include the services you offer with the fees you charge for each. You should also list what topics and grade levels you tutor, with any details about specific subtopics. You can also have a page with your resume, and another with client testimonials as you get them. [4] X Expert Source

Tracy Yun, MBA
Academic & Test Prep Specialist Expert Interview. 24 July 2020.

  • For example, a page with the topics and grade levels you tutor might say “Subjects: English and Math. English Subtopics: American Literature and English Grammar. Math Subtopics: Algebra and Trigonometry.”
  • Indicate whether you charge by the session, by the hour, or in a lump sum for a semester.
  • Include links to your social media platforms, too.
  • When it comes to running a tutoring or learning center, digital marketing is a must. It’s your secret to surpassing local school tutors. But, it can be complicated. Here’s how to optimize your tutoring center’s online presence.

    How to advertise to be a tutor

    When it comes to running a tutoring or learning center, digital marketing is a must. It’s your secret to surpassing local school tutors. But, it can be complicated.

    In this blog post, you’ll learn how to build a better online presence, showing up in more local searches and how to build a paid advertising strategy that puts your tutoring center in front of more parents.

    Build a Better Online Presence for Your Tutoring Center

    Local search marketing is your tutoring center’s key to being found and chosen by more parents. A good local search strategy will put your business into relevant searches and streamline your information across the web.

    You’ll want to show up near the top of local searches to stand out from those local schools.

    While we can’t promise that you’ll always end up in the top spot, here are some tips to help improve your local search ranking:

    1. Claim and verify your Google My Business listing.
    2. Optimize your Google My Business listing with correct hours, categories, videos and photos.
    3. Start building and maintaining your local SEO citations.

    Just as a disclaimer, these steps take a while to complete, and even once you’re finished, Google will take a while to catch up. You’ll also have to consistently maintain your tutoring center’s online information so that your listings remain correct.

    Any new, incorrect user-generated information could have a negative impact on your listings, so keep an eye on them!

    Reach More Parents With Paid Advertising for Your Learning Center

    The best way to put your tutoring or learning center in front of more parents is to build a paid advertising strategy. Your ads could appear in search results on Google, across social media (Facebook, Instagram, LinkedIn, etc.) and even on other websites.

    Here are our best paid advertising tips for tutoring centers:

    1. Use a cross-platform paid advertising strategy because 72 percent of customers want to interact with your business on multiple websites.
    2. Try retargeting ads to reach people who have already interacted with your business in some way.
    3. Use Facebook ads to reach customers on the largest social network.
    4. Optimize your landing pages for conversions. Remember, your ads need a landing page, and your landing pages need to have one goal: prompt your customer to take action.

    Paid advertising is tricky, so it’s best to talk to an expert. Otherwise, you might end up wasting your advertising budget without reaching many people. Advertising experts, on the other hand, can help you expand your reach and maximize your budget.

    And, at RevLocal, we have an entire team of marketing strategists who work with learning and tutoring centers. They know the best industry tricks and the latest trends to put your business on the map, optimize your strategy and help you surpass the competition.

    Here’s an overview of how we help tutoring centers with local search, paid advertising and review marketing.

    How to advertise to be a tutor

    Isabella Andersen, Content Contributor

    Registering is easy! Just head to the Wyzant Tutor Sign Up page and follow six simple steps. You’ll receive a response to your registration after it has been evaluated by the team at Wyzant.

    1. Choose the subjects you’d like to tutor.
    2. Enjoy a brief rundown of how the relationship works between tutors and Wyzant.
    3. Write your Free Response, providing detailed information about yourself, including any relevant tutoring or teaching experience, degrees, licenses, and certifications, educational history, mailing address, hourly rate, and travel radius for in-person lessons. It is important to be specific about your experience.
    4. Personalize your profile. It’s a good practice to upload a photo, create an eye-catching headline, and include information about your education and certifications in the appropriate fields.
    5. Read and agree to the Independent Tutor Agreement.
    6. Verify your email address.

    Once your registration is approved, your profile will become active and you’ll be ready to tutor any subject in which you’ve gained approval. For more answers to frequently asked questions about registration, feel free to review this article.

    *Please note that we are experiencing higher than normal volume. Profile updates are typically reviewed within 7 to 10 business days.

    A professional flyer for tutoring will help you to get tutoring jobs or to start your own business. The demand for one-on-one tutoring services is on the rise creating new opportunities for those with the expertise and skills. Last year, “Smart Money” revealed that the tutoring industry had grown ten times since 2001, making it a lucrative business for anyone looking for a new career or a way to supplement their income.

    Therefore, if you are contemplating getting into this industry, assure that you are on the right path. The problem is, getting the right people to know about your services can be a challenging and intimidating endeavor. If you want to expand your presence in this $10 billion worth industry, you need a tutor flyer. Here’s how to create an effective flyer for your business.

    Create engaging flyers for your tutoring business

    You can design tutoring flyers for your business within 2 minutes. If you need help with creating a design, Canva Pro is a great design tool with lots of flyer templates.

    1. Choose a project category

    How to advertise to be a tutor

    2. Select a style from the templates

    How to advertise to be a tutor

    Create an account with Canva. And get your tutoring flyer design within minutes.

    Determine Effective Format

    Any flyer begins as a blank canvas, which you then should transform into a useful tool to market your services. It should include and convey your qualifications, offerings, and also a little bit of your personality in an uncluttered and easy to read format. The central role of the flyer is to evoke interest in the reader in a bid to entice them to check out your site or contact you—this call for divulging the most important details such as your services and qualifications.

    How to advertise to be a tutor

    Legal information should not be on your tutoring flyer. Once you have your first sign up, you should consider a tutoring contract. If the tutor flyer contains a lot of information and jargon, the readers might find it hard to read through and lose interest. Therefore, go for a format that allows you to highlight critical information in short statements and bullet points. This way, you will present most of your data attractively and concisely.

    List your Services – Online lessons and lessons in person.

    Tutoring is a broad subject. Therefore, don’t get potential clients guessing whether you have the skills and expertise to help them out. If people have to give you a call to establish necessary information about your services, there is a high likelihood that your flyer will end up buried under a pile of junk mail or in a waste paper basket. List all the services on offer, and don’t forget to include a brief overview of the subjects and the level of students you deal with. Offer online lessons via webcam and offline courses in person.

    Build and Establish a Credible Tutoring Flyer

    When hiring a tutor, parents go for people who they can trust with their children. College students prefer those that can help them get good grades while adult students invest in skills and expertise to help them advance their careers. Therefore, let the flyer tell the target audience what you bring to the table and also why you are best for that particular job. Dependent on your subject of specialization, some of the items you should highlight include educational degrees, experience, awards, and certifications. For instance, if you are a science tutor, you should list your research experience and also a science degree.

    Present your Attributes Conspicuously

    There is no point in designing a flyer if it doesn’t help distinguish you from the rest of the competition. For that reason, think of what will make you most attractive to a potential client and conspicuously include it in your flyer. You could consist of a flexible and accommodative schedule, in-home services, special discounts, and competitive rates.

    Display Contact Information Prominently

    Regardless of how well you design your tutor flyer or how meticulously it conveys your information, a tutoring flyer will be useless and void if it doesn’t include your contact information. How are interested clients going to get hold of you? Never forget to incorporate in more than one conspicuous place on the flyer. Your phone number, email address, Skype contact, social media accounts, and website if you already have one. One more thing, it is vital to give interested clients more than one way to reach you. People use different communication channels, and you should consider all. You can also leave your business cards at cafes or local shops. In the end, proofread and check your flyer for spelling mistakes with Grammarly. Having mistakes on your flyer does not reflect professional on your business and can be frustrating if you have already given it to the print.

    Steps to Opening a Tutoring Service in Your Home

    How to advertise to be a tutor

    If you’re looking for an easy and affordable home business you can start quickly, tutoring is worth considering. Tutors provide additional instruction beyond regular classroom work, often for students who need extra assistance in a particular subject area. Tutoring is needed at all levels of education, from elementary to college, and on a variety of topics. Tutors also are needed to assist students in test prep, such as for the SAT or GRE.

    Requirements and Pay

    You don’t need a teaching degree or any specialized training to be a tutor. What you do need is knowledge of the subject matter and the ability to explain it in a way that others can learn.

    Tutors typically can earn anywhere from $10 to $75 per hour depending on the topic and the education level of their students. Tutors with expertise in specialized topics like foreign languages, advanced physics, or postsecondary material generally can charge more.

    Tutoring can be done at the client’s home, at the tutor’s home, or in another location, such as a school or library. The internet has made it possible to tutor online using video conferencing tools, so you can tutor clients who live outside your location from the comfort of your home.

    It’s a good idea to familiarize yourself with the pros and cons of becoming a tutor before embarking on this new career.

    Helping students achieve a goal can be gratifying

    Upfront costs are small

    Hours are flexible

    It can help teachers supplement their incomes

    There are opportunities for growth and expansion

    Working around students’ schedules can mean nights and weekends

    Reluctant students can try any tutor’s patience

    Success can mean losing a client

    One-on-one lessons can require different teaching skills

    Tutoring allows educators to connect with students one-on-one in ways that teachers in classrooms cannot always do. Some of the reasons to pursue this goal and start a home-based tutoring business include:

    • It’s quick and affordable to start. You don’t need any specialized training or equipment, so you can start as soon as you find your first client.
    • It’s extremely flexible, so you can tutor in addition to holding another job, or you can commit to it full time if you have enough clients.
    • You can expand from being a one-person business to organizing other tutors to work in your operation.
    • It can be a way for educators to supplement their income.

    Teaching is not easy, nor is running a home-based business. Some of the specific challenges that come with a home-based tutoring business include:

    • It’s necessary to work around students’ schedules, which usually means tutoring in the late afternoon, evenings, or on weekends.
    • Not all students are eager to learn.
    • Tutoring services often are short-term. Once your students have mastered or completed a course, your services are no longer needed.
    • Having subject knowledge is no guarantee that you can teach it. Passing along knowledge is a separate skill.

    Starting a Home-Based Tutoring Business

    There are several ways to get started tutoring from home. One is to buy a tutoring franchise or business opportunity. Another is to sign up to work as a contractor at one of the many online tutoring companies such as Brainfuse, Chegg, or Tutor.com. Or, you can start from scratch on your own.

    If you’re ready to start helping students succeed in school, consider some of these steps:

    What Does a Teenage Tutor do?

    As a teenage tutor, you’ll be teaching lessons to students online via video chat or working with another student after school. These topics you can tutor range from writing to mathematics, as long as you are good at that topic and can teach someone how to do it, that’s all you really need. The responsibilities of a teenage tutor are to research your topic, find students, teach, and respond to feedback of your students. Because you will have to have complete mastery of a topic to be able to teach it to others, you will need to be quite good at a subject and then you can polish your skills further by taking a course.

    How Much Does a Teenage Tutor Get Paid?

    As a teenage tutor just getting started, you will be paid around $8-$15 an hour. The biggest issue with becoming a tutor online is that it is hard to land your first or two students. Most people won’t want to get tutored by someone who has no previous tutoring experience, so you’ll need to showcase your expertise somehow and prove to them that you’re the right fit for the job. Another problem with becoming a tutor is that you will have to completely master a topic. If you only have a general understanding of something, then that isn’t good enough. To be a tutor, you must know much more than the person you tutor and even still, it’s likely that you won’t know everything. Immersing yourself into a specific topic and gaining as much knowledge as possible is your best way of being a successful tutor.

    Whether you are a new or returning SSS tutor, these 10 strategies will make tutoring a productive and rewarding experience for you and your student(s).

    Be honest. This helps to establish rapport and trust, the two most critical elements to a successful tutoring relationship.

    Be flexible. This means being willing to adjust techniques and approaches to meet the learning styles of the student.

    Be patient. What is obvious or easy for you may not be so for your student. Learn not to show annoyance in your speech or body language.

    Be a good listener.
    Learn to pick up clues in your student?s speech that enable you to understand how he is really feeling. A good listener does not dominate the conversation!

    Be professional.
    Except for discussing your student with SSS staff and/or faculty, information about the student must be kept confidential.

    Be willing to share your own experiences.
    By sharing information about what you have encountered, the student may feel relieved that he is not alone. Sharing experiences and lessons learned goes a long way toward building trust and support. It also helps the student build self-confidence.

    Be a collaborator. The tutor-student relationship should be viewed as a partnership. You are not there to take the place of the instructor. Let the student know you are there to work with her to supplement classroom and individual study.

    Teach the student how to learn. As a tutor your ultimate goal is to help the student become an independent learner.

    Be confident. You were chosen for qualities that enable you to be a good tutor and role model. However, having confidence also means having the courage to admit you don?t know an answer. Be honest with your student; tell her you?ll need to do your homework? and then follow through. She may actually feel better knowing you?re not perfect (and it is a great opportunity to teach learning skills).

    Use available resources. The SSS staff is here to help. Let us know if there are problems with the tutoring relationship or problems affecting your student?s performance.